JimenaBetancourtCoordinación TIS Talksjbetancourt@telecentre.org@jimebeta
1.2.3.Building KnowledgeFinding Solutions andPartnersPlanning and Managingfor Innovation,Technology andSustainabilityTHREE...
2. Finding Solutions and Partners forTechnology, Innovation and Sustainability• Identify partners to develop distribution ...
Daniel SalcedoFounderOpenEntryOpenEntry.com
Generating Income for TelecentresBy Enabling Them to ProvideE-commerce Services to LocalSmall and Medium Enterprises (SMEs...
•  Telecentres are a noble approach todemocratizing the benefits of ICT•  Most struggle for sustainability preciselybecaus...
Early Promise of E-commerce•  Poor people generally produce stuff to sellor work for somebody who does. Moreefficient mark...
Everybody thought it was a technicalchallenge of getting SMEs online•  Complicated - needed to know HTML or hire anexpert ...
Even if a SME managed to build abeautiful catalog…•  Buyers couldn’t find it among the billions ofwebsites on the Internet...
Recent Advances Change Everything•  Proliferation of low cost devices (mobilephones, netbooks, tablets) greatly expandsthe...
OpenEntry is a Development Organization•  Mission – to help artisans and SMEs tobenefit from e-commerce•  Support from Wor...
Free Catalogs in 44 Countries onGoogle Cloud Computing•  Gmail - account security•  Docs/Drive – information storage•  Pic...
Catalog Features•  Build in one hour from any computer orsmart phone•  Multi-lingual instructions and output•  Personalize...
Example CatalogsSelected from Implementationsin 45 countriesOpenEntry.com/Catalog
Youtube video of creating a catalogwww.youtube.com/watch?v=170FwlhdInI&feature=player_embedded(three minutes)To build your...
However, even if a SME builds abeautiful catalog…•  Buyers can’t find it among the billions ofwebsites on the Internet•  E...
OpenEntry Network Markets•  Any high profile business network•  Chamber of Commerce•  Export Promotion Agency•  Industry A...
Example Network MarketsOpenEntry.com/Network+Market
Does it Work? http://goo.gl/EWd4bDoes it Work?http://goo.gl/EWd4b20
UNDP Conclusions•  The largest impact of implementing this “pro-poor”e-commerce approach was on income andemployment.•  Fi...
Additional Considerations•  Don’t need credit card payments – for every$1 transacted online, $4 are influenced by theInter...
•  100 million SMEs will need help movingonline in next 10 years•  Women and youth entrepreneurs earnincome building catal...
Opportunity for Telecentres•  Most SME owners are busy running theirbusinesses and often not proficient withcomputers•  Op...
Generating Income for TelecentresBy Enabling Them to ProvideE-commerce Services to LocalSmall and Medium Enterprises (SMEs...
Thank You!
Generating Income for Telecentres: [Bridging] E-Commerce Services to Small and Medium Enterprises (SMEs)
Generating Income for Telecentres: [Bridging] E-Commerce Services to Small and Medium Enterprises (SMEs)
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Generating Income for Telecentres: [Bridging] E-Commerce Services to Small and Medium Enterprises (SMEs)

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Open Entry provides an e-commerce free platform to support small entrepreneurs in the community served by the telecentres. Starting is simple… just watch this webinar!

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Generating Income for Telecentres: [Bridging] E-Commerce Services to Small and Medium Enterprises (SMEs)

  1. 1. JimenaBetancourtCoordinación TIS Talksjbetancourt@telecentre.org@jimebeta
  2. 2. 1.2.3.Building KnowledgeFinding Solutions andPartnersPlanning and Managingfor Innovation,Technology andSustainabilityTHREE PHASES:
  3. 3. 2. Finding Solutions and Partners forTechnology, Innovation and Sustainability• Identify partners to develop distribution channels of ICTproducts and services such as e-health, distance education,telecommunication solutions and many more• Identify system management solutions based on openapplications• Identify solutions to lower hardware cost• Identify partners to develop applications for greater impactin the communities served by telecentresGoals:
  4. 4. Daniel SalcedoFounderOpenEntryOpenEntry.com
  5. 5. Generating Income for TelecentresBy Enabling Them to ProvideE-commerce Services to LocalSmall and Medium Enterprises (SMEs)by Daniel Salcedo, Founder & CEO,dsalcedo@OpenEntry.com
  6. 6. •  Telecentres are a noble approach todemocratizing the benefits of ICT•  Most struggle for sustainability preciselybecause they target users of limited means•  Key is offering services to local small andmedium enterprises (SMEs) that can affordto pay enough to subsidize usage by the restof usersTelecentre Sustainability
  7. 7. Early Promise of E-commerce•  Poor people generally produce stuff to sellor work for somebody who does. Moreefficient markets help the poor as producersas well as consumers.•  Development experts in the 1990’s, “levelthe playing field for the little guy”•  Bill Gates – disintermediation will enable“friction free capitalism”
  8. 8. Everybody thought it was a technicalchallenge of getting SMEs online•  Complicated - needed to know HTML or hire anexpert or buy software•  Laborious – had to hand code every catalog pageinstead of pulling from a database•  Expensive – own domain and hosting, credit cardpayment required•  English required•  Logistics of international payment and shipping
  9. 9. Even if a SME managed to build abeautiful catalog…•  Buyers couldn’t find it among the billions ofwebsites on the Internet•  Even if they did, they wouldn’t trust it•  So, besides the technical obstacles, themain challenge of e-commerce isvisibility, credibility, and trust
  10. 10. Recent Advances Change Everything•  Proliferation of low cost devices (mobilephones, netbooks, tablets) greatly expandsthe hardware choices for Internet access•  Internet costs continue to drop while itsreach/speed increase. Corporations now offerpowerful "cloud computing" services•  Social networking services enable millions topublish their information with images anddemonstrate the power of trusted networks
  11. 11. OpenEntry is a Development Organization•  Mission – to help artisans and SMEs tobenefit from e-commerce•  Support from World Bank, USAID, IDB,Rockefeller, Oracle, eBay, individuals, more•  Developed an e-commerce platform forartisans and SMEs worldwide
  12. 12. Free Catalogs in 44 Countries onGoogle Cloud Computing•  Gmail - account security•  Docs/Drive – information storage•  Picasa - image storage•  Translate – instructions in 57 languages•  Checkout - also PayPal, 2Checkout•  Apps Engine - execute programs onpowerful/reliable Google severs•  Android - offline mobile operation
  13. 13. Catalog Features•  Build in one hour from any computer orsmart phone•  Multi-lingual instructions and output•  Personalize with own banner/logo, choice oftemplates, fonts, colors•  Enabled for credit cards or Request for Quote•  Live User Support, chat from Nepal•  FREE (100 products), $200/year for 1000products and more catalog features
  14. 14. Example CatalogsSelected from Implementationsin 45 countriesOpenEntry.com/Catalog
  15. 15. Youtube video of creating a catalogwww.youtube.com/watch?v=170FwlhdInI&feature=player_embedded(three minutes)To build your own free catalog, go toCatalog.OpenEntry.com
  16. 16. However, even if a SME builds abeautiful catalog…•  Buyers can’t find it among the billions ofwebsites on the Internet•  Even if they do, they won’t trust it•  The main challenge of e-commerce isvisibility, credibility, and trust
  17. 17. OpenEntry Network Markets•  Any high profile business network•  Chamber of Commerce•  Export Promotion Agency•  Industry Association•  Trade Show•  Aggregates the catalogs of all its members (large &small) into a network market•  Generating visibility, credibility, trust•  Amazon.com EC2 Cloud Computing Facility enablesscaling for mainstream business networks
  18. 18. Example Network MarketsOpenEntry.com/Network+Market
  19. 19. Does it Work? http://goo.gl/EWd4bDoes it Work?http://goo.gl/EWd4b20
  20. 20. UNDP Conclusions•  The largest impact of implementing this “pro-poor”e-commerce approach was on income andemployment.•  Firms using it reported jobs directly attributable toon-line promotion . . . 3918 women•  A relatively inexperienced group of young ITprofessionals could, with the proper tools, createemployment for themselves while providing e-commerce services to local SMEs.
  21. 21. Additional Considerations•  Don’t need credit card payments – for every$1 transacted online, $4 are influenced by theInternet•  Can start with local cash on delivery sales,2CheckOut.com works everywhere•  Most international sales are B2B•  Shipping easier now - consolidated shipmentscan cut costs by 80%
  22. 22. •  100 million SMEs will need help movingonline in next 10 years•  Women and youth entrepreneurs earnincome building catalogs for local SMEs•  Modest marginal cost of including e-commerce in projects for youth, women,employment, tradePotential Impact Huge Compared to Costs
  23. 23. Opportunity for Telecentres•  Most SME owners are busy running theirbusinesses and often not proficient withcomputers•  OpenEntry enables telecentres to offer paidservices such as training, catalog setup andmaintenance, and banner/template design•  SMEs will also pay telecentres for the use ofcomputers and digital cameras
  24. 24. Generating Income for TelecentresBy Enabling Them to ProvideE-commerce Services to LocalSmall and Medium Enterprises (SMEs)by Daniel Salcedo, Founder & CEO,dsalcedo@OpenEntry.com
  25. 25. Thank You!

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