The Pixel Lab 2011-Michel Reilhac: The End of the Beginning?

1,007 views

Published on

Published in: Entertainment & Humor
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,007
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Pixel Lab 2011-Michel Reilhac: The End of the Beginning?

  1. 1. TRANSMEDIAThe end of the beginning ?
  2. 2. « Transmedia is like teenage sex …
  3. 3. … every kid wants it …
  4. 4. … but no one knows how …
  5. 5. … and afterwards,it’s disappointing »
  6. 6. BEFORE:« The medium is the message » Marshall Mcluhan
  7. 7. NOW :« The medium is the mess » Magi Wechsler Swiss cartoonist
  8. 8. Something is changing…
  9. 9. …because everything goes in cycles
  10. 10. It is an organic human thing
  11. 11. CYCLES•  1: The explorers are fascinated
  12. 12. CYCLES•  1: The explorers are fascinated•  2: The pioneers get real
  13. 13. CYCLES•  1: The explorers are fascinated•  2: The pioneers get real•  3: The producers make money
  14. 14. WHAT IS ENDING ?
  15. 15. The naive fascination for the new
  16. 16. Social media innocence
  17. 17. Transmedia asmarketing gimmick
  18. 18. The words of transmedia
  19. 19. Advertising migration to the web
  20. 20. Early genres and stereotypes
  21. 21. WHAT IS BEGINNING?
  22. 22. Externalisation of human abilities
  23. 23. Fear and love of IRL
  24. 24. Escapism
  25. 25. Imitationism
  26. 26. Information overload and disbelief
  27. 27. Media hierarchy
  28. 28. 2 BIG TRENDS
  29. 29. 2 BIG TRENDS•  TELL A STORY
  30. 30. 2 BIG TRENDS•  TELL A STORY•  SIMPLIFY
  31. 31. and …
  32. 32. Native transmedia storytelling
  33. 33. The race for 4D Big Brother is on
  34. 34. New branding & partnership strategies
  35. 35. Institutional financing
  36. 36. Commercial audacity
  37. 37. Repeat and conservation issues
  38. 38. SKILLS NEEDED
  39. 39. Stand out
  40. 40. Push
  41. 41. Engage
  42. 42. Emotionalize
  43. 43. Warm
  44. 44. Share
  45. 45. Prioritize
  46. 46. Risk
  47. 47. Piggyback
  48. 48. Trust
  49. 49. Reward
  50. 50. Monetize
  51. 51. MonetizePS: Watch out: there is no IP in Europe
  52. 52. Enjoy @michelreilhac http://michel-reilhac.blogs.arte.tv

×