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If You’re not paying for it,        You’re the Product        (and other stories about brands)             Jeremy Ettingha...
“We have to figure outhow to enable stories.”                           Rei Inamoto              Chief Creative Officer, AKQA
London Underground advert for McCain’s Guilty Secrets
‘Turning consumers into agents that add value. That’s the puzzle.’                                                        ...
‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’                                     Six words for our t...
Screening
Screening
Interacting
Sharing
Sharing
Flowing
Accessing
Generating
SCREENING paid for with ATTENTION     INTERACTING paid for with ACTION     SHARING paid for with REPUTATION     FLOWING pa...
“If you’re not paying for     it, you’re not the  customer, you’re the  product being sold.”                        blue_b...
Danke!    @BBHLabs    @jeremyet
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The Pixel Lab 2011-Jeremy Ettinghausen: If You're Not Paying For It, You're The Product

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Transcript of "The Pixel Lab 2011-Jeremy Ettinghausen: If You're Not Paying For It, You're The Product"

  1. 1. If You’re not paying for it, You’re the Product (and other stories about brands) Jeremy Ettinghausen Creative Director, BBH Labs
  2. 2. “We have to figure outhow to enable stories.” Rei Inamoto Chief Creative Officer, AKQA
  3. 3. London Underground advert for McCain’s Guilty Secrets
  4. 4. ‘Turning consumers into agents that add value. That’s the puzzle.’ will.i.am
  5. 5. ‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’ Six words for our time - Kevin Kelly
  6. 6. Screening
  7. 7. Screening
  8. 8. Interacting
  9. 9. Sharing
  10. 10. Sharing
  11. 11. Flowing
  12. 12. Accessing
  13. 13. Generating
  14. 14. SCREENING paid for with ATTENTION INTERACTING paid for with ACTION SHARING paid for with REPUTATION FLOWING paid for with DONATION ACCESSING paid for with INFORMATIONGENERATING paid for with CONTENT CREATION
  15. 15. “If you’re not paying for it, you’re not the customer, you’re the product being sold.” blue_beetle Metafilter forum user
  16. 16. Danke! @BBHLabs @jeremyet

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