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The Pixel Lab 2011-Dina Foxx
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The Pixel Lab 2011-Dina Foxx






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The Pixel Lab 2011-Dina Foxx The Pixel Lab 2011-Dina Foxx Presentation Transcript

  • UFA Transmedia Project „Who will save Dina Foxx?“Montag, 20. Juni 2011
  • Logline „Who will save Dina Foxx?“ is a new transmedia crime-thriller which takes place on TV, online and in the real world. A 50-minute TV movie ends suddenly with a cliffhanger. To solve the crime, participants have to find the murderer in a three-week interactive online game.Montag, 20. Juni 2011
  • Timeline Project runs 6 weeks 30th March 20th April 12th May TV Movie 50 minutes Pre-TV Phase Interactive Online Thriller 3 weeks 3 weeks Finale Plot solvingMontag, 20. Juni 2011
  • Structure Point & Info Click App Adventure Main Main Gaming TV Movie Gaming Site Site Alternate Reality Game Social Social Media & Media & Websites WebsitesMontag, 20. Juni 2011
  • Genre Crime-thriller based on data protection, data misuse and data manipulationMontag, 20. Juni 2011
  • TV Movie 50-minute film aired on public German broadcaster ZDF Film kicks off The plot thickens with the arrest of with the murder Dina Foxx of her ex- boyfriend Her activist alter Only the viewer / ego Datagrrl is user can prove introduced in the innocence of flashback mode Dina FoxxMontag, 20. Juni 2011
  • Online Content 60 video clips (300 minutes material), 30 audio clips Dina‘s past Secret information Exciting extra scenes Leanback mode Missing story links Interactive storytellingMontag, 20. Juni 2011
  • Websites 20 fictive websitesMontag, 20. Juni 2011
  • Social Media 30 social media profiles Facebook profiles XING & LinkedIn profiles YouTube channels Pictures on Flickr Forums WikiMontag, 20. Juni 2011
  • Game Application Info application and „point & click adventure“ detective gameMontag, 20. Juni 2011
  • Alternate Reality Game Interaction process in order to solve the murder Live storytelling Pool of participants/players Common work User-generated content Collective intelligenceMontag, 20. Juni 2011
  • Press Coverage Large press coverage of the project Lead stories International attention CriticsMontag, 20. Juni 2011
  • Facts & Figures Dina Foxx is considered as a big success in Germany > 200.000 online video views > 1 million TV viewers #6 of German Google terms search on > 1 million PIs on main game website day after airing within 3 weeks #3 of German Twitter hashtags on day In total 1.5 to 2 million people were after airing reachedMontag, 20. Juni 2011
  • Thank you!Montag, 20. Juni 2011