The Pixel Lab 2011-Dina Foxx

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The Pixel Lab 2011-Dina Foxx

  1. 1. UFA Transmedia Project „Who will save Dina Foxx?“Montag, 20. Juni 2011
  2. 2. Logline „Who will save Dina Foxx?“ is a new transmedia crime-thriller which takes place on TV, online and in the real world. A 50-minute TV movie ends suddenly with a cliffhanger. To solve the crime, participants have to find the murderer in a three-week interactive online game.Montag, 20. Juni 2011
  3. 3. Timeline Project runs 6 weeks 30th March 20th April 12th May TV Movie 50 minutes Pre-TV Phase Interactive Online Thriller 3 weeks 3 weeks Finale Plot solvingMontag, 20. Juni 2011
  4. 4. Structure Point & Info Click App Adventure Main Main Gaming TV Movie Gaming Site Site Alternate Reality Game Social Social Media & Media & Websites WebsitesMontag, 20. Juni 2011
  5. 5. Genre Crime-thriller based on data protection, data misuse and data manipulationMontag, 20. Juni 2011
  6. 6. TV Movie 50-minute film aired on public German broadcaster ZDF Film kicks off The plot thickens with the arrest of with the murder Dina Foxx of her ex- boyfriend Her activist alter Only the viewer / ego Datagrrl is user can prove introduced in the innocence of flashback mode Dina FoxxMontag, 20. Juni 2011
  7. 7. Online Content 60 video clips (300 minutes material), 30 audio clips Dina‘s past Secret information Exciting extra scenes Leanback mode Missing story links Interactive storytellingMontag, 20. Juni 2011
  8. 8. Websites 20 fictive websitesMontag, 20. Juni 2011
  9. 9. Social Media 30 social media profiles Facebook profiles XING & LinkedIn profiles YouTube channels Pictures on Flickr Forums WikiMontag, 20. Juni 2011
  10. 10. Game Application Info application and „point & click adventure“ detective gameMontag, 20. Juni 2011
  11. 11. Alternate Reality Game Interaction process in order to solve the murder Live storytelling Pool of participants/players Common work User-generated content Collective intelligenceMontag, 20. Juni 2011
  12. 12. Press Coverage Large press coverage of the project Lead stories International attention CriticsMontag, 20. Juni 2011
  13. 13. Facts & Figures Dina Foxx is considered as a big success in Germany > 200.000 online video views > 1 million TV viewers #6 of German Google terms search on > 1 million PIs on main game website day after airing within 3 weeks #3 of German Twitter hashtags on day In total 1.5 to 2 million people were after airing reachedMontag, 20. Juni 2011
  14. 14. Thank you!Montag, 20. Juni 2011

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