The Pixel Lab 2014_Sean Coleman_Are We Being Watched?

  • 206 views
Uploaded on

Sean Coleman, Producer and Projects Director, Power to the Pixel

Sean Coleman, Producer and Projects Director, Power to the Pixel

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
206
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Are we being watched? An insiders guide to cross-platform storytelling @seancoleman
  • 2. sto·ry [stohr-ee]
 noun ! 2. a complete horizontal section of a building, having one continuous or practically continuous floor. 1. a narrative, either true or fictitious, designed to interest, amuse, or instruct. SOME DEFINITIONS
  • 3. Set in an old theatre with a total of seven floors, Kapital is Madrid’s mega nighclub, catering to a mix of tourists and locals alike. Boasting a main dance-floor, an R&B room, a cinema and even a merchandise shop, the club offers a host of different musical styles to satisfy every customer. They regularly have different theme nights and sessions, including an early evening session for teenagers.! ! The first floor is Kapital's largest dance space, which plays house music and regularly features go-go dancers. The second floor is where the karaoke happens and the third floor has the hip-hop dance space. The fourth floor has a bar area and fifth floor the pop music dance floor. The sixth floor is dedicated to chill out with chairs and films playing while the top floor really comes into its own come the summer, when a retractable roof reveals the night sky. While something of a commercial venue, it's still failsafe for a good night out - just try not to get lost in there. SOMETHING FOR EVERYONE
  • 4. WE ALL LOVE A GOOD STORY
  • 5. OUR BRAINS ARE WIRED FOR NARRATIVE CONSTRUCTION when it comes to the way we appreciate stories, our brains don’t segregate media or platforms
  • 6. QUESTIONS OF LENGTH, FORM AND PLATFORM
  • 7. RULE # 1 - KNOWYOUR STORY What are you trying to say? Who is speaking? Who are you speaking to? How are you going to say it? Really?
  • 8. WHO IS SPEAKING? Who is your mouthpiece and what is their tone of voice? Are they the best guide for your audience? RULE # 1 - KNOWYOUR STORY
  • 9. CASE STUDY # 1 - MILLI Interactive Story Books for 3-6 year olds for tablets Picture Book Series Animated TV series Read along or be read to Three mini games woven into the story 30 interactive pages using touch, sound and motion Approx 20 minute play time per book
  • 10. Milli CASE STUDY # 1 - MILLI
  • 11. RULE # 1 - KNOWYOUR STORY WHO AREYOU SPEAKING TO?
  • 12. WHO AREYOU SPEAKING TO? RULE # 1 - KNOWYOUR STORY
  • 13. WHO AREYOU SPEAKING TO? RULE # 1 - KNOWYOUR STORY
  • 14. I have a dream…
  • 15. /out of CTRL A fact based cross platform experience exploring the impending threat of cyberwarfare. www.netwars-project.com ! https://twitter.com/netwarsproject @netwarsproject https://www.facebook.com/netwarsproject
  • 16. THERE IS NOTHING VIRTUAL ABOUT THIS REALITY
  • 17. Infoportal: www.netwars-project.com
  • 18. Infoportal: www.netwars-project.com
  • 19. TV Documentary
  • 20. Interactive Online Documentary
  • 21. Let the user feel how vulnerable they really are!
  • 22. You never know who is in control!
  • 23. 1 2 3 4 5 Challenge Challenge Challenge ChallengeChallenge Heavy User Normal Engagement Low Engagement, Audience
  • 24. Graphic Novel App
  • 25. eBook / AudioBook Series
  • 26. eBook / AudioBook Series
  • 27. TV Series
  • 28. IP and storyworld
  • 29. Facts Fiction
  • 30. Cyberwar - intangible topic
  • 31. personal and emotional approach
  • 32. Facts Fiction
  • 33. Facts Fiction
  • 34. Facts Fiction
  • 35. Facts to Fiction Webformat FACTS FICTION 2013 2016 Infoportal Web
  • 36. Facts to Fiction TV Documentary TV Series Webformat Graphic Novel App Audio Book E-Book Series FACTS FICTION 2013 2016 Infoportal Web
  • 37. Facts Fiction
  • 38. And there’s more…
  • 39. Marketing Campaign
  • 40. Campaign
  • 41. Cheap, Deep or Mainstream - pick two Don’t make your audience work too hard HOW AREYOU GOING TO SAY IT? Really? RULE # 1 - KNOWYOUR STORY
  • 42. thanks @seancoleman