YOUR FIRST
PROTOTYPE
WILL FAIL
1.  Build the Tallest FREESTANDING Structure
2.  The Entire Marshmallow Must be on Top
3.  Use as Much or Little of the Ki...
TALLEST
FREESTANDING
STRUCTURE WITH
MARSHMALLOW
ON TOP WINS
8minutes
1
Empathy
Design
Ideation
Test
BALANCE BETWEEN
STORY & TECH
A 21st Century
Writers Room
WRITERS
CREATIVE TECHNOLOGISTS
UX DESIGNERS
GAME DESIGNERS
DATA SCIENTISTS
RESEARCHERS
Harnessing
storytelling
technology
game mechanics
design science
collaboration
START LOCAL
TEST & BREAK
Generate
a 100 ideas
in 5 minutes
Q NO A
YES AND
www.popapp.in
invisionapp.com
1.  Be willing to let go
2.  The “audience” is a hivemind
3.  Be clear and transparent
4.  Find a common language
5.  Keep...
THANK YOULance Weiler
@lanceweiler
lance@lanceweiler.com
rebootstories.com
learndoshare.net
connectedsparks.com
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2
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The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2

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The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2

  1. 1. YOUR FIRST PROTOTYPE WILL FAIL
  2. 2. 1.  Build the Tallest FREESTANDING Structure 2.  The Entire Marshmallow Must be on Top 3.  Use as Much or Little of the Kit 4.  Break up the Spaghetti, String or Tape THE RULES
  3. 3. TALLEST FREESTANDING STRUCTURE WITH MARSHMALLOW ON TOP WINS
  4. 4. 8minutes 1
  5. 5. Empathy Design Ideation Test
  6. 6. BALANCE BETWEEN STORY & TECH
  7. 7. A 21st Century Writers Room
  8. 8. WRITERS CREATIVE TECHNOLOGISTS UX DESIGNERS GAME DESIGNERS DATA SCIENTISTS RESEARCHERS
  9. 9. Harnessing storytelling technology game mechanics design science collaboration
  10. 10. START LOCAL
  11. 11. TEST & BREAK
  12. 12. Generate a 100 ideas in 5 minutes
  13. 13. Q NO A
  14. 14. YES AND
  15. 15. www.popapp.in
  16. 16. invisionapp.com
  17. 17. 1.  Be willing to let go 2.  The “audience” is a hivemind 3.  Be clear and transparent 4.  Find a common language 5.  Keep it simple 6.  Remember to make it fun 7.  Experiment – fail quickly 8. Creativity rests at the edge of failure DesignWith  
  18. 18. THANK YOULance Weiler @lanceweiler lance@lanceweiler.com rebootstories.com learndoshare.net connectedsparks.com

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