The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

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Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College

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The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

  1. 1. 10 Keywords for interactive storytelling
  2. 2. PREAMBLE on closeness on closeness
  3. 3. Stories on screens used to be about unreachable beings. .
  4. 4. Screens too were out of reach then.
  5. 5. Cinema theater:10 to 30 m
  6. 6. But screens have been coming closer to us. . .
  7. 7. TV : 150 to 400cm
  8. 8. Mobile : 20 to 40 cm
  9. 9. Immersive VR : 2cm
  10. 10. Dermic circuit : 0cm
  11. 11. Chip implant: - 0,5 cm
  12. 12. And so, our stories have become about our normal selves: people.
  13. 13. 1 PEOPLE (synonym: me,you, us, user…) (synonym: me,you, us, user…) (synonym: me,you, us, user…)
  14. 14. It is all about people now.
  15. 15. but…
  16. 16. …what people say, what people do, and what they say they do are entirely different things. Margaret Mead Margaret Mead Margaret Mead Margaret Mead
  17. 17. 2 AUTHENTIC (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine)
  18. 18. You can only speak to a community from within that community.
  19. 19. And remember that now is the end of bullshit that now is the end of bullshit
  20. 20. Triggering emotion: Staged reality advert Staged reality advert
  21. 21. 3 CREATIVE (synonym : ootbo) (synonym : ootbo) (synonym : ootbo)
  22. 22. You can never be ready for a revolution that is coming, you must do before you are ready you are ready
  23. 23. When Gutenberg invented the printing press, 95 % did not know how to read did not know how to read did not know how to read
  24. 24. Trick your mind to be truly creative:
  25. 25. -we only see, recognize or understand what our brain is used to.
  26. 26. Beau Lotto Videos - Illusion Videos - Illusion Videos - Illusion
  27. 27. - our brain can only make small steps, not big jumps big jumps
  28. 28. - our perception is grounded in our experience and history history
  29. 29. - therefore we hate uncertainty.
  30. 30. - and yet, to do anything new, we need to step into that stressful space. . .
  31. 31. - for this we have: - doubt - question - play play play play
  32. 32. - play is the only human endeavor where uncertainty is celebrated
  33. 33. - add rules to play and you have game game
  34. 34. 4 SIMPLE (synonym: interface, cut) (synonym: interface, cut) (synonym: interface, cut)
  35. 35. If you wish to make an apple pie from scratch, you must first invent the universe. (Thank you Sean!) (Thank you Sean!) (Thank you Sean!)
  36. 36. Learn to kill your darlings
  37. 37. Think of scissors as your best tool (Thomas / Hitchcock)
  38. 38. Technology must be transparent.
  39. 39. The interface is the experience
  40. 40. 5 REALITY CHECK REALITY CHECK
  41. 41. There is NEVER enough time nor money, and all is done ALWAYS in an emergency. in an emergency.
  42. 42. Beware the lure of success stories ( stars, kickstarted, …) :
  43. 43. - 80 % of downloaded apps are deleted after one use use
  44. 44. - 75% of apps in the app stores are never downloaded never downloaded
  45. 45. 6 FAILURE (synonym : test) (synonym : test) (synonym : test)
  46. 46. Creativity rests at the edge of failure ( Lance)
  47. 47. Have a quick born to fail version
  48. 48. Shit is a fertilizer ( Thomas) ( Thomas)
  49. 49. So : cut, shit, and bloom (Thomas, …who else) (Thomas, …who else) (Thomas, …who else)
  50. 50. But how to afford the test, fail strategy ? the test, fail strategy ?
  51. 51. 7 ITERATE (synonym: build) (synonym: build) (synonym: build)
  52. 52. So do not wait.
  53. 53. But make sure you have a long range plan. .
  54. 54. 9 EXPERIENCE (synonym : story) (synonym : story) (synonym : story)
  55. 55. Change of paradigm
  56. 56. Seth Godin
  57. 57. Trauber Tonbach ( Paul’s great suggestion) ( Paul’s great suggestion)
  58. 58. 8 REAL (my personal bias…) (my personal bias…) (my personal bias…)
  59. 59. A google glass dinner
  60. 60. The Coca Cola social media guard
  61. 61. Role playing
  62. 62. Celestra LARP to play Battlestar Galactica LARP to play Battlestar Galactica
  63. 63. The On Tour LARP 11
  64. 64. 10 MONETIZATION MONETIZATION
  65. 65. Good ideas in safe hands (Christoph) (Christoph)
  66. 66. Mastering free .
  67. 67. AND THEN ?
  68. 68. Change is here to stay
  69. 69. Get ready for the next phase : Virtual Reality (VR) (VR)
  70. 70. Glyph
  71. 71. And now that the Pixel Lab is almost over… is almost over…
  72. 72. …let all the theory sink in gracefully…
  73. 73. …and be like a dancer : forget the choreography and live the dance.
  74. 74. GOOD LUCK TO ALL ! Thank you ! @michelreilhac www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com

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