The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

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Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College

Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College

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  • 1. 10 Keywords for interactive storytelling
  • 2. PREAMBLE on closeness on closeness
  • 3. Stories on screens used to be about unreachable beings. .
  • 4. Screens too were out of reach then.
  • 5. Cinema theater:10 to 30 m
  • 6. But screens have been coming closer to us. . .
  • 7. TV : 150 to 400cm
  • 8. Mobile : 20 to 40 cm
  • 9. Immersive VR : 2cm
  • 10. Dermic circuit : 0cm
  • 11. Chip implant: - 0,5 cm
  • 12. And so, our stories have become about our normal selves: people.
  • 13. 1 PEOPLE (synonym: me,you, us, user…) (synonym: me,you, us, user…) (synonym: me,you, us, user…)
  • 14. It is all about people now.
  • 15. but…
  • 16. …what people say, what people do, and what they say they do are entirely different things. Margaret Mead Margaret Mead Margaret Mead Margaret Mead
  • 17. 2 AUTHENTIC (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine)
  • 18. You can only speak to a community from within that community.
  • 19. And remember that now is the end of bullshit that now is the end of bullshit
  • 20. Triggering emotion: Staged reality advert Staged reality advert
  • 21. 3 CREATIVE (synonym : ootbo) (synonym : ootbo) (synonym : ootbo)
  • 22. You can never be ready for a revolution that is coming, you must do before you are ready you are ready
  • 23. When Gutenberg invented the printing press, 95 % did not know how to read did not know how to read did not know how to read
  • 24. Trick your mind to be truly creative:
  • 25. -we only see, recognize or understand what our brain is used to.
  • 26. Beau Lotto Videos - Illusion Videos - Illusion Videos - Illusion
  • 27. - our brain can only make small steps, not big jumps big jumps
  • 28. - our perception is grounded in our experience and history history
  • 29. - therefore we hate uncertainty.
  • 30. - and yet, to do anything new, we need to step into that stressful space. . .
  • 31. - for this we have: - doubt - question - play play play play
  • 32. - play is the only human endeavor where uncertainty is celebrated
  • 33. - add rules to play and you have game game
  • 34. 4 SIMPLE (synonym: interface, cut) (synonym: interface, cut) (synonym: interface, cut)
  • 35. If you wish to make an apple pie from scratch, you must first invent the universe. (Thank you Sean!) (Thank you Sean!) (Thank you Sean!)
  • 36. Learn to kill your darlings
  • 37. Think of scissors as your best tool (Thomas / Hitchcock)
  • 38. Technology must be transparent.
  • 39. The interface is the experience
  • 40. 5 REALITY CHECK REALITY CHECK
  • 41. There is NEVER enough time nor money, and all is done ALWAYS in an emergency. in an emergency.
  • 42. Beware the lure of success stories ( stars, kickstarted, …) :
  • 43. - 80 % of downloaded apps are deleted after one use use
  • 44. - 75% of apps in the app stores are never downloaded never downloaded
  • 45. 6 FAILURE (synonym : test) (synonym : test) (synonym : test)
  • 46. Creativity rests at the edge of failure ( Lance)
  • 47. Have a quick born to fail version
  • 48. Shit is a fertilizer ( Thomas) ( Thomas)
  • 49. So : cut, shit, and bloom (Thomas, …who else) (Thomas, …who else) (Thomas, …who else)
  • 50. But how to afford the test, fail strategy ? the test, fail strategy ?
  • 51. 7 ITERATE (synonym: build) (synonym: build) (synonym: build)
  • 52. So do not wait.
  • 53. But make sure you have a long range plan. .
  • 54. 9 EXPERIENCE (synonym : story) (synonym : story) (synonym : story)
  • 55. Change of paradigm
  • 56. Seth Godin
  • 57. Trauber Tonbach ( Paul’s great suggestion) ( Paul’s great suggestion)
  • 58. 8 REAL (my personal bias…) (my personal bias…) (my personal bias…)
  • 59. A google glass dinner
  • 60. The Coca Cola social media guard
  • 61. Role playing
  • 62. Celestra LARP to play Battlestar Galactica LARP to play Battlestar Galactica
  • 63. The On Tour LARP 11
  • 64. 10 MONETIZATION MONETIZATION
  • 65. Good ideas in safe hands (Christoph) (Christoph)
  • 66. Mastering free .
  • 67. AND THEN ?
  • 68. Change is here to stay
  • 69. Get ready for the next phase : Virtual Reality (VR) (VR)
  • 70. Glyph
  • 71. And now that the Pixel Lab is almost over… is almost over…
  • 72. …let all the theory sink in gracefully…
  • 73. …and be like a dancer : forget the choreography and live the dance.
  • 74. GOOD LUCK TO ALL ! Thank you ! @michelreilhac www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com