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The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
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The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

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Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College

Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College

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The Pixel Lab 2014_Michel Reilhac_What Are We Learning? The Pixel Lab 2014_Michel Reilhac_What Are We Learning? Presentation Transcript

  • 10 Keywords for interactive storytelling
  • PREAMBLE on closeness on closeness
  • Stories on screens used to be about unreachable beings. .
  • Screens too were out of reach then.
  • Cinema theater:10 to 30 m
  • But screens have been coming closer to us. . .
  • TV : 150 to 400cm
  • Mobile : 20 to 40 cm
  • Immersive VR : 2cm
  • Dermic circuit : 0cm
  • Chip implant: - 0,5 cm
  • And so, our stories have become about our normal selves: people.
  • 1 PEOPLE (synonym: me,you, us, user…) (synonym: me,you, us, user…) (synonym: me,you, us, user…)
  • It is all about people now.
  • but…
  • …what people say, what people do, and what they say they do are entirely different things. Margaret Mead Margaret Mead Margaret Mead Margaret Mead
  • 2 AUTHENTIC (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine)
  • You can only speak to a community from within that community.
  • And remember that now is the end of bullshit that now is the end of bullshit
  • Triggering emotion: Staged reality advert Staged reality advert
  • 3 CREATIVE (synonym : ootbo) (synonym : ootbo) (synonym : ootbo)
  • You can never be ready for a revolution that is coming, you must do before you are ready you are ready
  • When Gutenberg invented the printing press, 95 % did not know how to read did not know how to read did not know how to read
  • Trick your mind to be truly creative:
  • -we only see, recognize or understand what our brain is used to.
  • Beau Lotto Videos - Illusion Videos - Illusion Videos - Illusion
  • - our brain can only make small steps, not big jumps big jumps
  • - our perception is grounded in our experience and history history
  • - therefore we hate uncertainty.
  • - and yet, to do anything new, we need to step into that stressful space. . .
  • - for this we have: - doubt - question - play play play play
  • - play is the only human endeavor where uncertainty is celebrated
  • - add rules to play and you have game game
  • 4 SIMPLE (synonym: interface, cut) (synonym: interface, cut) (synonym: interface, cut)
  • If you wish to make an apple pie from scratch, you must first invent the universe. (Thank you Sean!) (Thank you Sean!) (Thank you Sean!)
  • Learn to kill your darlings
  • Think of scissors as your best tool (Thomas / Hitchcock)
  • Technology must be transparent.
  • The interface is the experience
  • 5 REALITY CHECK REALITY CHECK
  • There is NEVER enough time nor money, and all is done ALWAYS in an emergency. in an emergency.
  • Beware the lure of success stories ( stars, kickstarted, …) :
  • - 80 % of downloaded apps are deleted after one use use
  • - 75% of apps in the app stores are never downloaded never downloaded
  • 6 FAILURE (synonym : test) (synonym : test) (synonym : test)
  • Creativity rests at the edge of failure ( Lance)
  • Have a quick born to fail version
  • Shit is a fertilizer ( Thomas) ( Thomas)
  • So : cut, shit, and bloom (Thomas, …who else) (Thomas, …who else) (Thomas, …who else)
  • But how to afford the test, fail strategy ? the test, fail strategy ?
  • 7 ITERATE (synonym: build) (synonym: build) (synonym: build)
  • So do not wait.
  • But make sure you have a long range plan. .
  • 9 EXPERIENCE (synonym : story) (synonym : story) (synonym : story)
  • Change of paradigm
  • Seth Godin
  • Trauber Tonbach ( Paul’s great suggestion) ( Paul’s great suggestion)
  • 8 REAL (my personal bias…) (my personal bias…) (my personal bias…)
  • A google glass dinner
  • The Coca Cola social media guard
  • Role playing
  • Celestra LARP to play Battlestar Galactica LARP to play Battlestar Galactica
  • The On Tour LARP 11
  • 10 MONETIZATION MONETIZATION
  • Good ideas in safe hands (Christoph) (Christoph)
  • Mastering free .
  • AND THEN ?
  • Change is here to stay
  • Get ready for the next phase : Virtual Reality (VR) (VR)
  • Glyph
  • And now that the Pixel Lab is almost over… is almost over…
  • …let all the theory sink in gracefully…
  • …and be like a dancer : forget the choreography and live the dance.
  • GOOD LUCK TO ALL ! Thank you ! @michelreilhac www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com