The Game-ification of Life

THE GAMIFICATION OF LIFE

IS LIFE A GAME ?

Film TV Books …

Film TV Transmédia Books …

Film TV Transmédia STORY TELLING Books …

Film TV GAME Transmédia STORY TELLING Books …

EXPERIENCE DESIGN Film TV GAME Transmédia STORY TELLING Books …

WHAT IS A GAME ?  FICTICIOUS : an escape SEPARATE : limited time/space  REGULATED : a set of rules for a « pure world »  UNPREDICTABLE OUTCOME  FUN : pleasure/tension towards a goal  FREE : play/leave  NON PRODUCTIVE

4 types of games

4 types of games COMPETITION

4 types of games COMPETITION CHANCE

4 types of games COMPETITION CHANCE MIMICRY

4 types of games COMPETITION CHANCE MIMICRY DIZZY

4 types of games COMPETITION 6 world CHANCE MIMICRY DIZZY 6 self

2 BEHAVIOURS ACTING : - Competition games - Mimicry games SURRENDERING : - Chance games - Dizzy games

2 PLAY MODES SOR DER DI Civilization process ORDER

GAMES CONTAMINATE REALITY… NOW MORE THAN EVER

Gamification : the process of using game thinking and dynamics to engage audiences and solve problems, revolutionizing the motivations for real life and virtual activities.

AS IF becomes AS IS

Game mechanics have always been here : 1800’s : stuff (buy 10, get 1 free) 1930’s : cash incentives (redeemable stamps) 1980’s : loyalty systems (free miles) 2000’s : virtual rewards for status

STATUS : What we get for our non productive time wasted on games. (platinum cards, number of followers or friends, highest level, best badge…)

4 types of players Achievers Socializers Explorers Killers

Same as in transmedia storytelling 1% actors 9% supporters 9 0 % v i e w e r s

Gamification Game Serious Layer Games (marketing) (game designers, storytellers)

The 6 P’s Product Place Price Positionning Promotion Pleasure

Gamification = Funification ? (the marketing approach)

Pleasure… Through « Funware » (the game layer) - Rules - Challenges - Win conditions - Rewards/achievments - Leaderboards - Levels - Badges - Point - Embedded social networking

The shopping experience

Politics Financial services Culture Serious games combine Education game dynamics Government with real life situations and storytelling Health care Work environment Employee training

WHY NOW ?

Play - Social networks - Geolocalisation

Game is more fun than reality

GAME REALITY I live again and again I die I want I must I can I can’t Try again Once Unpredictable Predictable Time turns Time passes Fun Serious Positive Negative Optimistic Pessimistic Freedom Constraint Easy Difficult … …

Kids at age 21 = 10 000 hours gaming 10 000 schooling

10 000 hours = virtuoso/expert

« Gamers are super empowered hopeful individuals believing they can change the virtual worlds they play in. » Jane McGonigal

Who you are online Who you are

You need to trust people to play with people

Online @ccess is : e@sy, che@p, m@ssive, vers@tile.

IS THIS GOOD ?

Serious gaming might change the world… - no longer isolated - urgency - need to have an impact - new optimism - new age of us

NEW FUN GAMES ? SOLVING : Equitable finance World peace Environmental clean-up Green behaviour Curing cancer, AIDS, TB… Energy awareness Racism Religious intolerance …

Through ARG’s YOU l are the player that becomes empowered

People are gHHd I trust people, I play with people

Gamers - have urgent optimism - weave tight social fabric - generate blissful productivity - seek epic meaning

Multiple identities Multiple fictions

Play is freedom

Starting a game reboots democracy

Gamification gets rid of the learning chore and makes work fun

Greenification fuels gamification -small does matter - guilt feeling - return to an original state - produce a landscape - solidarity (barnraising) - transcend nationalism

IS THIS BAD ?

Is gamification an infection ?

Are gamified services really fun ? or manipulative ?

Does gaming compensate the loss of real community ?

Gamification promotes DISORDER only

Gamification as a caricature of american cultural utopia ?

Declining democratic values have developped fun and massive consumption into a childising Sweet Monster

Reality blurs into fiction

« There is a fine line between beeing a cultivated citizen and being someone else’s crop » A. J. Patrick Liszkiewicz

Life is a meta-game and it is up to us to write and play the rules.

Michel Reilhac ARTE France Cinéma Blog : http://michel-reilhac.blogs.arte.tv Twitter : @michelreilhac Mail : m-reilhac@artefrance.fr

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The Game-ification of Life

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