Say Cheese: How Technology Creates the Stuff You Need to Feast On - Paul Tyler, Founder, Handling Ideas

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  • 1. “Say Cheese”How Technology Creates the Stuff You Need to Feast On@paultylerdkwww.handlingideas.com
  • 2. CLUES
  • 3. CONTENTwww.handlingideas.com
  • 4. SAY CHEESE
  • 5. LAST TIME ON PTTP…USER CENTRIC APPROACH
  • 6. CONTENT MAKERS AREOBSESSED WITH DELIVERING TOPLATFORMS RATHER THAN TOUSERSWhat can we do on the iPad?
  • 7. WE REACT TO THE WAYAUDIENCES RESPOND TOTECHNOLOGY
  • 8. WHETHER IT’SART, STORIES, PRODUCTS, SERVICES OR CAMPAIGNS…….WE FUNNEL AUDIENCES
  • 9. DESIGNERS SAY…Awareness > Understanding>Sign-up > Use > Completion >AdvocacyMARKETEERS SAY…Attention > Interest > Desire > Action
  • 10. NEW TECHNOLOGY NEW PHENOMENA NEW HABITS NEW SOCIAL NORMSNEW NEEDS/EXPECTATIONS
  • 11. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 12. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 13. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations idiot on a bicycle
  • 14. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 15. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 16. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations #goodpresentations
  • 17. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 18. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 19. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 20. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 21. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 22. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  • 23. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations Video of tv playing
  • 24. YAWN
  • 25. Conformity and the power of the recommendation
  • 26. FUTURETECHNOLOGY TECHNOLOGY New phenomena 2 ? New habits 3 ? New social norms 4 ? New needs/expectations 5 ?
  • 27. SAY NO TO FUTURE THINKING
  • 28. NEW TECHNOLOGY NEW PHENOMENA NEW HABITS NEW SOCIAL NORMSNEW NEEDS/EXPECTATIONS
  • 29. Technology creates expectations Search for “Everythingsamazing nobody’s happy”
  • 30. Handling IdeasTHANKS!ENDPAUL TYLER@paultylerwww.handlingideas.com 37