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THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &  GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)
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THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE & GROMIT’S WORLD OF INVENTION by Karen Heldoorn (pt. 4)

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THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE & …

THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE &
GROMIT’S WORLD OF INVENTION
Karen Heldoorn, Head of Interactive, Aardman Digital, UK
Looking across a selection of Aardman properties, Karen describes how they extend stories across
multiple platforms to engage with audiences. She’ll provide invaluable insights into developing websites,
games, the seeding of the games, community management and social media platforms for kids

Published in: Business
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  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Youth audience & the web <ul><li>9 – 19 year olds in the UK </li></ul><ul><li>98% have access to the internet ‘somewhere’ </li></ul><ul><li>74% have access at home </li></ul><ul><li>Around 20% have access in their bedrooms </li></ul><ul><li>40% access daily </li></ul><ul><li>48% spend between 10 minutes and 1 hour online each day </li></ul>
  • 7.  
  • 8. ENGAGING CHILDREN <ul><li>make </li></ul><ul><li>it </li></ul><ul><li>ENTERTAINING </li></ul><ul><li>and </li></ul><ul><li>FUN </li></ul>
  • 9. Three projects World of Invention Championsheeps Tate Movie Project
  • 10. World of Invention
  • 11. TV Series
  • 12. The Roadshow
  • 13. Wallace’s Workshop Hand-on Kits Com petition The Digital Experience
  • 14. Results <ul><li>You can engage a young/family audience with subjects like Science & Technology. But it has to be delivered in a fun way. </li></ul>190k UVs 250k UVs 450k UVs 1 Million+ Game plays < 1 Million Game Plays Start of TX End of TX
  • 15. Championsheeps
  • 16. Graphic style
  • 17. The Result
  • 18. The Tate Movie Project
  • 19. The User’s Desk
  • 20. One year is a long time
  • 21. The Roadshow & workshops
  • 22. Test Animation
  • 23. Results
  • 24. In Summary <ul><li>A very passionate team will work well together to create amazing ideas </li></ul><ul><li>Children engage with content that ENTERTAINS them </li></ul><ul><li>Digital, traditional broadcast and live events offer experiences that compliment each other very well </li></ul><ul><li>Propositions need to be tailored to their platform </li></ul><ul><li>Digital offers a great opportunity to engage a youth audience, cost-effectively </li></ul>
  • 25.  
  • 26.  
  • 27. Follow our Chirps at @AARDMANDIGITAL Visit us on aardman.com/digital Contact me at [email_address]

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