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Jeff Gomez: The Power of Transmedia Storytelling
 

Jeff Gomez: The Power of Transmedia Storytelling

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Jeff Gomez explains dynamic techniques to access your audience in the digital age, at Power to the Pixel's annual Cross-Media Forum in London, Oct 2011

Jeff Gomez explains dynamic techniques to access your audience in the digital age, at Power to the Pixel's annual Cross-Media Forum in London, Oct 2011

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    Jeff Gomez: The Power of Transmedia Storytelling Jeff Gomez: The Power of Transmedia Storytelling Presentation Transcript

    • @ Jeff_Gomez
    • THE POWER ofTRANSMEDIASTORYTELLING:Dynamic Techniques to AccessYour Audience in the Digital Ageby Jeff Gomez
    • by Ernest Cline
    • Transmedia NOW!!!"#$%&()"*!#+,-$!!+-#+%".$,/%0"$1,"&2+!3$!"4$.)"5,$6"$1,"!"#$%&()*!(+*"#$"$1,"#",-.)*!(+*"#$"$1,"/0)*!(+*".*#7$1#"8*9*!8")1-7"&-39*#"&")+-$!%"#7$187#:";7+"<,$=/+6"7&)"=++!"#7&#"#7+")#$,*+)".+"+!>$"%$!(#"%$"#7&#?"#7+"%$!(#"=+7&9+"#7+".&".+(9+"-$6+"#$"!++%"#7+6"#$"=+7&9+:
    • TRANSMEDIASTORYTELLINGGlobal Leaders"#$%&()#*+,--.%"/*#).*!"#$%&($)*%+,-*0.1.&23.%*$-0*3%20,4.%*25*(&26$&*#%$-/7.0$*.-#.%#$-7.-#*5%$-4)/./8
    • TRANSMEDIASTORYTELLINGGlobal Leaders@+"6&A*6*B+"#7+"9&/1+"$5"6&>$,"*!#+//+-#1&/"<,$<+,3+)"="9&)#/"+A<&!%*!8"#7+")#$,.$,/%)"&!%"="-$!)1/3!8"$!"7$."#$"+A#+!%"#7*)"!+."-$!#+!#"&-,$))"61/3</+"6+%*&"</&C$,6):
    • TRANSMEDIASTORYTELLINGGlobal Leaders@+"$D+,")#,&#+8*+)"5$,"#7+"</&!!*!8"&!%"*6</+6+!#&3$!"$5"8/$=&/"#,&!)6+%*&",$//$1#)0"=$#7"&-,$))"&//"%*9*)*$!)"$5"/&,8+"-$!8/$6+,&#+)"&)".+//"&)"#7+*,"/*-+!)++)"&!%"5&!"=&)+):
    • Transmedia Gives Us a New Way to...! Sell Stuff"E"F+)0"#7&#"*)"#7+"6$)#"-$66$!"&<</*-&#*$!" #$%&:::=1#"!$#"5$,"/$!8?! Control"E"G5"$1,")#$,"*)"%+)*8!+%"#$".$,H"&-,$))"61/#*</+" #$1-7<$*!#)0"$1"&,+"$=/*8+%"#$"+A+,#"*!5/1+!-+"$9+,"+&-7" +A#+!)*$!?! Take Equity"E"I+."6$%+/)"=1*/#"$!"&"#,&!)6+%*&"5$1!%&#*$!" &,+"8,&!#*!8"-,+&#$,)")#,$!8+,"5*!&!-*&/")#&H+)"*!"#7+*,"-,+&#*$!)?! Express Ourselves"E";7*)"*)"&"!+."5$,6"$5"&,#0",+J1*,*!8"!+." #<+)"$5"#+-7!$/$8"&!%"!+."6$%+)"$5"#7$187#:
    • Transmedia NOW!
    • Transmedia NOW!
    • Transmedia NOW!
    • Most Recent Adapters to Transmedia
    • Transmedia NOW!
    • J.K. Rowling Has Unlockedthe Harry Potter Universe 9,0.-4.*,/).%.0*-#2*$*5,&&:* -#.%$4;1.*.-1%2-7.-# +2<&-(*(1./*$,0.-4.*#).*5..&-(* #)$#*/).=/*&/#.--(*#2*#).7 >).:*<&&*)$1.*$-*73$4#*2-*)2<* #).*<2%&0*<&&*6.*0./(-.0
    • Pottermore Speaks to Millennialsin Their Native Tongue ?&2<-(*5%27*2-.*/4%..-*#2*$-2#).% @$754$#2-*12"&&()2"-+&*3*$-0*/24$&*7.0$ ".&5A.B3%.//2-*$-0*4277,-#:
    • Transmedia NOW!
    • There are four core steps toa transmedia world’s rollout:• Preparing for multi-platform by expanding your story world• Maintaining your IP with Transmedia Planning• Maximizing value by assembling a Franchise Clearinghouse• Building brand equity by validating audience participation
    • EstablishingAuthorship
    • Transmedia: New Business Models! Partnerships" K++<+,"*!9+)#6+!#)"L"8,+&#+,"+J1*#")#&H+ M*:+:0"<1=/*)7+,)0",+-$,%"/&=+/)0")$5#.&,+"-$6<&!*+)N I+.",1/+)"5$,"*!#+,!&#*$!&/"<&,#!+,)7*<) M*:+:0"O&!&%*&!"/&.)?"P,&B*/0"Q1,$<+"&//"!++%"+A<+,#)N! Contracts" K+#&*/+%0",+&/*)#*-"</&!)"-$66&!%",+)<+-#"R"<&,#*-*<&#*$! G5".+"&,+".$,H*!8"7&,%+,0".+"%+)+,9+"6$,+ I+."9*)*$!&,"S$-H"T#&,)
    • We All Have Our CORONDORS
    • W E CR E AT EWORLDS