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SPANGAS by Gemma Derksen & Leontine Groen
 

SPANGAS by Gemma Derksen & Leontine Groen

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SPANGAS ...

SPANGAS
Gemma Derksen & Leontine Groen, Head of Drama & Cross-Media Children’s Commissioner,
NCRV, The Netherlands
Gemma and Leontine will present SpangaS, an award-winning daily youth series by broadcaster NCRV
and producer NL Film & TV. SpangaS has been broadcast on Z@pp, the Dutch youth channel, since
September 2007. Since 2010 it is broadcast at 7pm daily, the most popular TV timeslot. The series is
about the students of the multicultural Spangalis College, the largest school in the Netherlands. The
series addresses themes that children aged 9 to 15 are confronted with. The primary target group is 9 to
12 years old. SpangaS is more than just a television series, it is a WORLD for youths. The website (www.
spangas.nl) is updated daily and links up to all the themes in the series. Issues brought up by children are
used in the series. In addition SpangaS has its own monthly magazine in print, a frequent e-newsletter,
DVD boxsets, a full length movie (SpangaS on Survival 2008), several books, real life events and a
theatre show (2011).

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    SPANGAS by Gemma Derksen & Leontine Groen SPANGAS by Gemma Derksen & Leontine Groen Presentation Transcript

    • SpangaS
      1
    • SpangaS at BUFF: Malmö 2011
      1. What is SpangaS?
      2. Trailer
      3. Production
      4. Social Issues
      5. Targetgroup
      6. Transmedia Storytelling
      7. Stats TV & Online
      8. Discussion
    • 1. What is SpangaS?
      1. What is SpangaS?
      Dailydrama-serieforyouth (9-12 years) situatedon a highschool.
      And more…
    • 2. Trailer SpangaS
      5 minutes
    • 3. Production
      First episode: September 2007
      Co-production: NCRV + NLFilm & TV Productions
      Low budget
      2 crews
      10 minutes / episode
      20 minutesbroadcastingdaily
      180 episodes a year
      No studios, real school
    • Social issues foryoungaudience
      4. Social Issues
    • 5. Targetgroup
      World of SpangaS = World for kids
      9-12 yearsold & 13-15 years
      Research and indepth interviews
      SpangaS had to be a transmedia project
    • 6. Transmedia Storytelling
      TV
      INTERNET
      MAGAZINE
      BOOKS
      MOVIE
      THEATER
      NARROWCASTING
      EVENTS
      LIVE CHATS
    • “Ifyou want to seemywholeconfession, go to SpangaS.nl”
    • UGC – fotos & videos
      FORUM
      TESTS & POLLS
    • INTERACTION
      UGC comes in storylines
    • AUGMENTED REALITY IN SPANGAS
    • SCHOOLSTUFF
      EVENTS
      LIVE CHATS
      NARROWCASTING
    • SPANGAS
      TRANSMEDIA CONCEPT FROM THE START
    • EVERY MEDIUM HAS IT’S OWN POWER!
    • 7. Stats TV & Online
      37% marketshare (9-12)
      20% marketshare (13-19)
      Competitive field
      180 episodes / year
      5% CR. Top: 12% CR.
      24% stays 15 minutes
      Most visited website kids
      Nr.1 VOD 2010 in NL
      20 million VOD streams
    • Awards
      3international nominations
      7 nationalawards
      Sold to Germany, Switzerland
    • 8. Questions
      ?
    • SpangaS
      32