Extending The Experience: The New Storytellers - Martin Elricsson

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Martin Elricsson's presentation from Power to the Pixel's Cross-Media Film Forum in London, October 2009.

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Extending The Experience: The New Storytellers - Martin Elricsson

  1. 3. Participation drama From Mass Media to Media of the Masses
  2. 4. Audience / Authored culture Watching Engagement in Authored culture Having opinions Interactive culture Choosing Participatory culture and co-creation Acting
  3. 5. Who has the power over the production of stimuli ? Interactingarts.org
  4. 6. Skip Back Artist - produces and broadcasts stimuli Audience culture Audience – recieves stimuli Novel, play, movie, TV-show, painting, performance, video-art etc.
  5. 7. Artist - produces and structures stimuli Interactive culture Audience - chooses from stimuli Single player computer game, ARG gameplay, hypertext, web etc.
  6. 8. “ Artist” - Acts as host and produces some stimuli Participatory culture Audience - Produces stimuli and acts upon those produced by others Roleplaying, multiplayer cg:s, football, social aspects of ARG’s, a conversation
  7. 9. Live Action Roleplaying - Nordic Style
  8. 10. Total participation
  9. 11. Virtual and physical
  10. 12. Participatory Theatre
  11. 13. Playing with the big questions
  12. 14. Taking it to the streets
  13. 15. Projections Rich AR - future of our art?
  14. 16. Sveriges Television International Emmy Winner SIME Winner IAB Winner The Truth About Marika
  15. 17. Opinions Involvement Particiation Co-creation Viewing Participation Drama NOT an expanded TV experience
  16. 18. Based on a true story?
  17. 19. 24/7 ‘Ractor
  18. 20. Participative marketing
  19. 24. Adbusting and piggybacking
  20. 25. Spår Arvika electronic music festival
  21. 26. Diegetic problem solving and social play
  22. 27. Reality gaming
  23. 28. Player created content
  24. 29. Feedback to participants - the debate
  25. 30. Virtual worlds as part of reality
  26. 31. Claiming public space
  27. 32. Expect the unexpected
  28. 33. Full circle
  29. 34. 20th Century FOX Television Joss Whedon Dollplay
  30. 35. One lab, one girl, one murder, 5 suspects
  31. 36. Two way-steet
  32. 37. Process
  33. 38. Writing the mystery
  34. 39. Emo riddles
  35. 40. Nokia Tim Kring “ Teva”
  36. 41. “ The Artists” eu broadcasting coproduction
  37. 42. www.thecompanyp.com

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