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Case Study: The Spiral - Peter de Maegd, Producer, The Spiral
 

Case Study: The Spiral - Peter de Maegd, Producer, The Spiral

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    Case Study: The Spiral - Peter de Maegd, Producer, The Spiral Case Study: The Spiral - Peter de Maegd, Producer, The Spiral Presentation Transcript

    • The Spiral
    • 3 years ago: Power to the Pixel
    • 2 years ago: Pixel Pitch & Market
    • 1 years ago: Warehouse & shoot QuickTime™ and a H.264 decompressor are needed to see this picture.
    • September 2nd - First broadcast
    • QuickTime™ and a decompressorare needed to see this picture.
    • The Spiral case study1. Introduction2. Context3. Story Architecture4. The End
    • Digital Revolution 2006 2011
    • ‘New’ vrs ‘Old’ media
    • Mass Media Personal Media Yochai Benkler, The Wealth of the Network
    • Cost of production, distribution & copyMass Media Personal Media = = HIGH NEAR ZERO Michael Gubbins, Digital Revolution: The Active Audience
    • Two powers meetConfrontation or... ...something else?
    • Media Convergence
    • ActiveStoryteller Audience
    • Passive ActiveAudience Audience Storyteller
    • Passive ActiveAudience Audience Storyteller
    • Storyteller + Conversation = Storyworld
    • Story Architecture Live Action Living Role Play Drama +30 ambassadors Level 3 .eu Participation ral Level 2 s pi Pyramid the Level 1 TV SERIESStand alone 5 x 50 min TV drama series + millions passive audience
    • How to put a theoretical model into practice? What if this were real? TV SERIES
    • September 2nd - Heist & Launch
    • What if this .eu were real? ral s pithe TV SERIES
    • DIY-introduction movie made by main characters IN STORY QuickTime™ and a H.264 decompressor are needed to see this picture.
    • u.e ral s pit he QuickTime™ and a H.264 decompressorare needed to see this picture. mapgame TV SERIES
    • 92.433TOP 51. Penguin toss: 2. Canabalt: 3. SinCar: 80.300 4. Cont1. Penguin toss: 2. Canabalt: 3. SinCar: 45.340 4. Continuity: 43.712 23.411 times played u.e ral s pi online challenges t he mapgame TV SERIES
    • User Generated u CAT Content creative challenges .e ral indoor s pi online challengest he agency mapgame TV SERIES
    • labyrinth vrseco-system creative challenges 19.752 uploads outdoor u creative challenges .e ral indoor s pi online challenges t he mapgame TV SERIES
    • Uploaded:August 29th
    • upload UGC: Broadcast: 29/08 09/09 QuickTime™ and a H.264 decompressor are needed to see this picture.
    • QuickTime™ and a H.264 decompressorare needed to see this picture.
    • Europol investigates Warehouse community QuickTime™ and a decompressor are needed to see this picture.
    • Living Drama creative challenges outdoor u creative challenges .e ral indoor s pi online challengest he mapgame TV SERIES
    • IN STORY...as if it were real
    • OUT OF STORY IN STORY conversation vrs OUT OF STORY conversation
    • 5,82% audience activation note: Facebook 3.3k 36 ambassadors Living Drama 433 Warehouse 19.752 uploads Level 3 .eu 16.922 profiles Participation ral Level 2 s pi Pyramid 142.704 unique visitorsthe Level 1 1.274.305 searches TV SERIES 2.552.599
    • Community growth 7.415 26.063 142.704 Warehouse comminity thespiral.eu The Spiral TV seriesAv. Visit Duration: 06:01 Bouncerate: 43,64%  Heist End Event
    • active audience Scripted Drama Game & Community Start: End:6 stolen paintings return the paintings & justice passive audience
    • September 28th, 9pm - End Event QuickTime™ and a H.264 decompressor are needed to see this picture.
    • scene from last episode QuickTime™ and a H.264 decompressor are needed to see this picture.
    • End EventSeptember 28th, 9pm DIY
    • September 30th, 9pm - broadcast final episode
    • QuickTime™ and a H.264 decompressorare needed to see this picture.
    • “Practice is higher than theoretical knowledge” V.I. Lenin, Conspectus of Hegels The Science of Logic
    • Thank you!