Case study: Prison Valley

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Joel Ronez's case study at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

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Case study: Prison Valley

  1. 1. Prison Valley, it’s: • A webdocumentary released the 22d april 2010 on http://prisonvalley.arte.tv • A TV documentary 59 mn on ARTE the 6th July 2010, also available on iTunes • A free iPhone app • A book Arte Editions / Democratic Books / sept 2010 • A photo exhibition (May 11th – june 12th, galerie Since, Paris)
  2. 2. trailer • http://www.upian.net/prison- valley/trailer/211109_TRAILER_PV_DEF_low.zip • http://vimeo.com/7898134 • http://vimeo.com/15744849
  3. 3. On line story (9 X 6mn)
  4. 4. Interactive content Debating tools
  5. 5. Discussion between viewers, and with the characters
  6. 6. Narrative, graphic & technical codes Inspired by game.
  7. 7. iPhone App with portfolios + discussion tools
  8. 8. iTunes distribution
  9. 9. A TV version 59’ Prime time (Arte, 20h30, 6th July)
  10. 10. A book (éditions Democratic Books)
  11. 11. A parnterhsip with Yahoo.fr – Libération.fr and Franceinter.com
  12. 12. Facebook & Twitter : + 5000 tweets with #prisonvalley
  13. 13. The audience on the 30th september 2010  220 000 visits 150 000 FR 45 000 ENG 25 000 DE  600 000 vidéos viewed 420 000 FR 100 000 ENG 80 000 DE  44 715 users created a profile, (12 017 directly on the site, 9 604 using Facebook, 2 104 Twitter, et 20 788 the guest version). 397 personnes used the unlock code gave on the air.  530 comments on 57 different discussions and 39 on characters.
  14. 14. The audience on the 30 september 2010 TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K). VOD on artevod.com (23 sales) and iTunes (309 sales). iPhone app downloaded 1534 times. A book (224 pages) éditions Democratic Book/ARTE Editions
  15. 15. MERCI ! Joël Ronez j-ronez@artefrance.fr twitter: @ronez

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