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Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
Case study: Prison Valley
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Case study: Prison Valley

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Joel Ronez's case study at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

Joel Ronez's case study at the first day conference of Power to the Pixel's Cross-Media Forum, 12 October 2010

Published in: Entertainment & Humor
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  • 1. Prison Valley, it’s: • A webdocumentary released the 22d april 2010 on http://prisonvalley.arte.tv • A TV documentary 59 mn on ARTE the 6th July 2010, also available on iTunes • A free iPhone app • A book Arte Editions / Democratic Books / sept 2010 • A photo exhibition (May 11th – june 12th, galerie Since, Paris)
  • 2. trailer • http://www.upian.net/prison- valley/trailer/211109_TRAILER_PV_DEF_low.zip • http://vimeo.com/7898134 • http://vimeo.com/15744849
  • 3. On line story (9 X 6mn)
  • 4. Interactive content Debating tools
  • 5. Discussion between viewers, and with the characters
  • 6. Narrative, graphic & technical codes Inspired by game.
  • 7. iPhone App with portfolios + discussion tools
  • 8. iTunes distribution
  • 9. A TV version 59’ Prime time (Arte, 20h30, 6th July)
  • 10. A book (éditions Democratic Books)
  • 11. A parnterhsip with Yahoo.fr – Libération.fr and Franceinter.com
  • 12. Facebook & Twitter : + 5000 tweets with #prisonvalley
  • 13. The audience on the 30th september 2010  220 000 visits 150 000 FR 45 000 ENG 25 000 DE  600 000 vidéos viewed 420 000 FR 100 000 ENG 80 000 DE  44 715 users created a profile, (12 017 directly on the site, 9 604 using Facebook, 2 104 Twitter, et 20 788 the guest version). 397 personnes used the unlock code gave on the air.  530 comments on 57 different discussions and 39 on characters.
  • 14. The audience on the 30 september 2010 TV documentary (59mn, june 11th and le Tuesday 6th july at 20h35 (Thema Prison, FRANCE 1,3% PDA et 285 K, Allemagne 0,66% et 209 K). VOD on artevod.com (23 sales) and iTunes (309 sales). iPhone app downloaded 1534 times. A book (224 pages) éditions Democratic Book/ARTE Editions
  • 15. MERCI ! Joël Ronez j-ronez@artefrance.fr twitter: @ronez

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