Attitudes, Behaviours, Storytelling - Wayne Fletcher

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Attitudes, Behaviours, Storytelling - Wayne Fletcher

  1. 1. ATTITUDES. BEHAVIOR. STORYTELLING. Social science and twenty-first century ideas. @drwayneTuesday, 20 November 2012
  2. 2. GoogleIntersection of Technology and Storytelling The Glass and DVFTuesday, 20 November 2012
  3. 3. The Intersection of Technology and StorytellingTuesday, 20 November 2012
  4. 4. Motivational Psychology and MediaTuesday, 20 November 2012
  5. 5. DRIVING FORCESTuesday, 20 November 2012
  6. 6. Psychology of Social Media GROW AND NOURISH RELATIONSHIPS 78% to let me stay connected to the people with whom I would otherwise loose 73% touch to help me be connected with others who share my 68% interests to give people a better sense of who I am and what I care about DEFINE OURSELVES TO OTHERS NY Times Consumer Insight Group 2012Tuesday, 20 November 2012
  7. 7. Impact of Media Deprivation “I sat in my bed and stared “I had the feeling that my cell blankly. I had nothing to do.” phone was vibrating... The only CHINA thing going through my mind was (voice of a psychopath): ‘I want Facebook, I want Twitter, I “This is the one word that sticks in want YouTube, I want TV.” my mind: Isolated. I didn’t realize MEXICO [media] could be so isolating.” LEBANON “My anxiety took over me. I caved in.” USA World Unplugged 2010Tuesday, 20 November 2012
  8. 8. Value Not NoveltyTuesday, 20 November 2012
  9. 9. The Our Digital Lives Landscape Dynamic Media Internet adoption and behavioral trends 90 68 85% SMART PHONE PENETRATION 46% ’12 36% ‘11 45 TABLET PENETRATION 70M ’12 34M ‘11 23 TWITTER USAGE 15% ’12 8% ’10 14% 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 eMarketer PEW/INTERNET, US AdultsTuesday, 20 November 2012
  10. 10. When Media Collide Comments about live TV and the emerging business of social screens. 300 240 180 Millions 120 255 197 60 128 53 0 Q3 ‘11 Q4 ‘11 Q1 ‘12 Q2 ‘12 Data by Blue Fin 2012, US onlyTuesday, 20 November 2012
  11. 11. Leap MotionTuesday, 20 November 2012
  12. 12. The Invisible Made Visible The power of big data to reveal new truths about humanity. Google Ngram ViewerTuesday, 20 November 2012
  13. 13. INTEGRATED bridging the real, the digital and the imagined. WH IMPACTFUL effecting change.MEA AT IT NS DYN TO BE AMIC . IMMERSIVE inspiring exploration. INTERACTIVE promoting new interactions with others.Tuesday, 20 November 2012
  14. 14. Nature Valley Trail ViewTuesday, 20 November 2012
  15. 15. The Intersection of Technology and StorytellingTuesday, 20 November 2012

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