18 March 2011 www.rights-stuff.com  Amy Westervelt Director, Content Acquisition/Licensing  Rights Stuff BV 18 March 2011
18 March 2011 <ul><li>Rights Stuff  - founded 1999 </li></ul><ul><ul><li>Pragmatic operational approaches to new media </l...
18 March 2011 Digital Distribution: March 18, 2011 www.rights-stuff.com
18 March 2011 Digital Distribution: March 18, 2011 www.rights-stuff.com  <ul><li>THE BAD NEWS </li></ul><ul><li>Audiences ...
18 March 2011 Digital Distribution: March 18, 2011 www.rights-stuff.com  <ul><ul><li>THE GOOD NEWS </li></ul></ul><ul><li>...
18 March 2011 <ul><li>SORTING THE MAZE </li></ul><ul><li>2010, 2011, and beyond—key trends </li></ul><ul><ul><li>Devices/s...
18 March 2011 www.rights-stuff.com  <ul><li>ONE SIZE FITS…ONE </li></ul><ul><li>Film and TV </li></ul><ul><li>Made-for-web...
18 March 2011 Overview: the screens www.rights-stuff.com  <ul><li>Internet to PC/tablet/handheld/mobile…and beyond </li></...
18 March 2011 Overview: the screens www.rights-stuff.com  <ul><li>Beyond the app for that… </li></ul><ul><li>Channels—stre...
18 March 2011 Overview: the screens www.rights-stuff.com  <ul><li>Retail boxes for TV  </li></ul><ul><ul><ul><li>Access to...
Overview: the screens www.rights-stuff.com  18 March 2011 <ul><li>Gaming Consoles:  PlayStation, Xbox, Wii, etc </li></ul>
18 March 2011 Overview: the screens www.rights-stuff.com  <ul><li>Connected TV </li></ul><ul><li>Direct internet access, n...
Overview: models www.rights-stuff.com  18 March 2011 <ul><li>Ye Olde VOD   = </li></ul><ul><li>Rental… </li></ul><ul><li>t...
Overview: models www.rights-stuff.com  18 March 2011 <ul><li>2011: </li></ul><ul><li>Sale, Subscription, Ads, Promo, “Catc...
Overview: models--TVOD www.rights-stuff.com  18 March 2011 <ul><li>TVOD: time or view-limited, streamed or temp downloaded...
Overview: models--SVOD www.rights-stuff.com  18 March 2011 <ul><li>SVOD: “all you can eat” VOD </li></ul><ul><ul><li>subsc...
Overview: models--SVOD www.rights-stuff.com  18 March 2011 <ul><li>Or offered as a standalone product… </li></ul>
Overview: models—AVOD, Promo VOD, Catch-up www.rights-stuff.com  18 March 2011 <ul><li>AVOD : no transaction or subscripti...
Overview: models—Download to Own (DTO)/Electronic Sell-thru (EST)  www.rights-stuff.com  18 March 2011 EST/DTO: Pay once, ...
18 March 2011 Disorderly marketplace:  Blurring Windows www.rights-stuff.com  <ul><ul><li>THEN : S imple windows, consecut...
18 March 2011 Disorderly marketplace:  Blurring Windows www.rights-stuff.com  <ul><ul><li>NOW:  traditional sequence unrav...
18 March 2011 Disorderly marketplace:  Blurring Windows www.rights-stuff.com  <ul><ul><li>THEN : C onsecutive license peri...
18 March 2011 Disorderly marketplace:  Blurring Windows www.rights-stuff.com  <ul><ul><li>Online/on demand premieres ahead...
18 March 2011 www.rights-stuff.com  <ul><ul><li>Exclusive or early release “shoulder programming”—engaging audiences durin...
18 March 2011 Disorderly marketplace:  Blurring Windows www.rights-stuff.com  <ul><ul><li>Trend:  Reverse migration </li><...
10 Jan. 2011 www.rights-stuff.com  Who’s Funding/Commissioning—some examples multiplatform/transmedia
18 March 2011 www.rights-stuff.com  Reaching the buyers 
18 March 2011 www.rights-stuff.com  <ul><li>DISTRIBUTION:  DEALING DIRECT </li></ul><ul><ul><li>Non-exclusivity: go wide, ...
18 March 2011 <ul><li>DISTRIBUTION: </li></ul><ul><li>WHEN USING A DISTRIBUTOR (or splitting rights w. co-funder)  </li></...
18 March 2011 www.rights-stuff.com  Thank You Contact Details t: +31 (0)20 670 3518  f: + 31 (0)20 662 5102 #rightsstuffne...
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NEW PLAYERS IN THE DIGITAL SPACE: ALTERNATIVE DISTRIBUTION PARTNERS, MODELS, & DEALS by Amy Westervelt

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NEW PLAYERS IN THE DIGITAL SPACE: ALTERNATIVE DISTRIBUTION PARTNERS, MODELS, & DEALS
Amy Westervelt, Head of Acquisitions, Rights Stuff, Netherlands
Amy Westervelt provides an up to the moment summary of the various ways rights holders of children's
film and TV properties can further monetise programmes, find new commissioners/financiers, and/or
reach fresh audiences via the new media space. She will present a “helicopter view” of recent significant
launches and trends among international online, mobile, handheld device/tablet, and other consumer
electronics video platforms, as well as in the cross-platform/ transmedia production and distribution
world. The discussion also distinguishes between various emerging consumer and business models for
licensed programming (including rental, subscription, ad-supported and sell-through/download-to-own),
and details rapidly changing release windows for producers

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Transcript of "NEW PLAYERS IN THE DIGITAL SPACE: ALTERNATIVE DISTRIBUTION PARTNERS, MODELS, & DEALS by Amy Westervelt"

  1. 1. 18 March 2011 www.rights-stuff.com Amy Westervelt Director, Content Acquisition/Licensing Rights Stuff BV 18 March 2011
  2. 2. 18 March 2011 <ul><li>Rights Stuff - founded 1999 </li></ul><ul><ul><li>Pragmatic operational approaches to new media </li></ul></ul><ul><li>Platforms and Startups </li></ul><ul><li>Film producers and Distributors </li></ul><ul><li>Seminars and Research </li></ul>www.rights-stuff.com
  3. 3. 18 March 2011 Digital Distribution: March 18, 2011 www.rights-stuff.com
  4. 4. 18 March 2011 Digital Distribution: March 18, 2011 www.rights-stuff.com <ul><li>THE BAD NEWS </li></ul><ul><li>Audiences fragmented across screens and platforms--legal and illegal </li></ul><ul><li>And DEMANDING! (kids are the worst!) Content must be anytime, anywhere. </li></ul><ul><ul><li>End result: Screens, delivery means, windows blurring </li></ul></ul><ul><li>Traditional revenues (DVD, TV, theatrical) declining generally </li></ul><ul><ul><li>End result: Film MGs, production budgets declining </li></ul></ul>
  5. 5. 18 March 2011 Digital Distribution: March 18, 2011 www.rights-stuff.com <ul><ul><li>THE GOOD NEWS </li></ul></ul><ul><li>Audience engagement, participation, contribution--up, up, up—despite (or because of?) multitasking </li></ul><ul><li>Direct access to eyeballs, audience passion, direct distribution opps </li></ul><ul><li>“ Pull” vs “Push” mentality—those who want it, really want it. </li></ul>
  6. 6. 18 March 2011 <ul><li>SORTING THE MAZE </li></ul><ul><li>2010, 2011, and beyond—key trends </li></ul><ul><ul><li>Devices/screens </li></ul></ul><ul><ul><li>Consumer models </li></ul></ul><ul><ul><li>Windowing </li></ul></ul><ul><li>Suggestions/tips </li></ul><ul><ul><li>Who’s funding/comissioning? </li></ul></ul><ul><ul><li>A few production/pitching/distribution ideas </li></ul></ul>www.rights-stuff.com
  7. 7. 18 March 2011 www.rights-stuff.com <ul><li>ONE SIZE FITS…ONE </li></ul><ul><li>Film and TV </li></ul><ul><li>Made-for-web, made-for-mobile (and for all points in between) </li></ul><ul><li>Cross platform, transmedia </li></ul><ul><li>etc </li></ul>
  8. 8. 18 March 2011 Overview: the screens www.rights-stuff.com <ul><li>Internet to PC/tablet/handheld/mobile…and beyond </li></ul><ul><li>Tablets—ipad, xoom, PlayBook, Dash </li></ul><ul><li>iOS, Android, other </li></ul>
  9. 9. 18 March 2011 Overview: the screens www.rights-stuff.com <ul><li>Beyond the app for that… </li></ul><ul><li>Channels—streamed, 3g, broadcast </li></ul><ul><ul><li>Made for mobile, simulcast </li></ul></ul><ul><li>VOD: transactional, subscription, free/promotional, catchup </li></ul>
  10. 10. 18 March 2011 Overview: the screens www.rights-stuff.com <ul><li>Retail boxes for TV </li></ul><ul><ul><ul><li>Access to OTT (over the top) content </li></ul></ul></ul><ul><ul><ul><ul><li>Via www, in-house streaming </li></ul></ul></ul></ul>
  11. 11. Overview: the screens www.rights-stuff.com 18 March 2011 <ul><li>Gaming Consoles: PlayStation, Xbox, Wii, etc </li></ul>
  12. 12. 18 March 2011 Overview: the screens www.rights-stuff.com <ul><li>Connected TV </li></ul><ul><li>Direct internet access, no box required </li></ul><ul><li>Streaming web based VOD services optimized for easy navigation </li></ul><ul><li>Apps and native format streaming </li></ul>
  13. 13. Overview: models www.rights-stuff.com 18 March 2011 <ul><li>Ye Olde VOD = </li></ul><ul><li>Rental… </li></ul><ul><li>temporary … </li></ul><ul><li>transaction fee… </li></ul><ul><li>to a TV. </li></ul>
  14. 14. Overview: models www.rights-stuff.com 18 March 2011 <ul><li>2011: </li></ul><ul><li>Sale, Subscription, Ads, Promo, “Catch-up” </li></ul><ul><ul><li>… and combos </li></ul></ul><ul><ul><ul><li>… through all windows </li></ul></ul></ul><ul><li>… streamed, downloaded, temp downloaded </li></ul><ul><li>To all devices. </li></ul>
  15. 15. Overview: models--TVOD www.rights-stuff.com 18 March 2011 <ul><li>TVOD: time or view-limited, streamed or temp downloaded, for a fee, range of devices </li></ul><ul><li>“ storefronts” and branded offers </li></ul>
  16. 16. Overview: models--SVOD www.rights-stuff.com 18 March 2011 <ul><li>SVOD: “all you can eat” VOD </li></ul><ul><ul><li>subscriptions (monthly, weekly basis etc.), streamed or temp downloaded, range of devices </li></ul></ul><ul><li>Can be as “bonus” with other services/offers or standalone product </li></ul><ul><ul><li>As an add on—Basic, Pay TV channels and other services—increasingly multidevice </li></ul></ul>
  17. 17. Overview: models--SVOD www.rights-stuff.com 18 March 2011 <ul><li>Or offered as a standalone product… </li></ul>
  18. 18. Overview: models—AVOD, Promo VOD, Catch-up www.rights-stuff.com 18 March 2011 <ul><li>AVOD : no transaction or subscription fees—content free to end user </li></ul><ul><ul><li>Supported by advertising, sponsorship, or promos </li></ul></ul><ul><ul><li>Regulatory issues kids’ content—leans towards sponsorship, product placement (by territory), and promo of other content </li></ul></ul><ul><li>Catch-up VOD: for free tv (again, all devices) </li></ul><ul><ul><li>Limited windows—e.g. 7-30 days </li></ul></ul>
  19. 19. Overview: models—Download to Own (DTO)/Electronic Sell-thru (EST) www.rights-stuff.com 18 March 2011 EST/DTO: Pay once, keep forever
  20. 20. 18 March 2011 Disorderly marketplace: Blurring Windows www.rights-stuff.com <ul><ul><li>THEN : S imple windows, consecutive license periods: </li></ul></ul><ul><ul><li>EXAMPLE: FEATURE FILMS </li></ul></ul><ul><ul><li>Production—Festivals—Distribution/Sales Agent agreements </li></ul></ul><ul><ul><li>then </li></ul></ul><ul><ul><li>>>THEATRICAL RELEASE </li></ul></ul><ul><ul><li> >>Home Video </li></ul></ul><ul><ul><li> >>PPV </li></ul></ul><ul><ul><ul><ul><li> >>Pay TV </li></ul></ul></ul></ul><ul><ul><ul><ul><li> >>Theme/Basic Channels </li></ul></ul></ul></ul><ul><ul><ul><ul><li>>>Free TV </li></ul></ul></ul></ul>
  21. 21. 18 March 2011 Disorderly marketplace: Blurring Windows www.rights-stuff.com <ul><ul><li>NOW: traditional sequence unraveled: acceleration, shortening, blurring, experimental sequencing, overlapping </li></ul></ul><ul><ul><li>VOD, EST/DTO: before, during, and after other windows, including theatrical! </li></ul></ul><ul><ul><li>Film world: ‘day and date’ </li></ul></ul>
  22. 22. 18 March 2011 Disorderly marketplace: Blurring Windows www.rights-stuff.com <ul><ul><li>THEN : C onsecutive license periods, straightforward windowing </li></ul></ul><ul><ul><li>Series: Pitching—Funding—Production </li></ul></ul><ul><ul><li>then </li></ul></ul><ul><ul><li>>>TV deals (free, basic) </li></ul></ul><ul><ul><li> >>Home Video </li></ul></ul>
  23. 23. 18 March 2011 Disorderly marketplace: Blurring Windows www.rights-stuff.com <ul><ul><li>Online/on demand premieres ahead of broadcast </li></ul></ul><ul><ul><li>Tighter US-international windows </li></ul></ul><ul><ul><li>TVOD, EST alongside broadcast and catchup </li></ul></ul>
  24. 24. 18 March 2011 www.rights-stuff.com <ul><ul><li>Exclusive or early release “shoulder programming”—engaging audiences during and in between seasons </li></ul></ul><ul><ul><li>“ unlock” codes and extras for die-hard fanbase </li></ul></ul>Disorderly marketplace: Blurring Windows
  25. 25. 18 March 2011 Disorderly marketplace: Blurring Windows www.rights-stuff.com <ul><ul><li>Trend: Reverse migration </li></ul></ul><ul><ul><li>Premiere online, then picked up for big(ger) screen </li></ul></ul>
  26. 26. 10 Jan. 2011 www.rights-stuff.com Who’s Funding/Commissioning—some examples multiplatform/transmedia
  27. 27. 18 March 2011 www.rights-stuff.com Reaching the buyers 
  28. 28. 18 March 2011 www.rights-stuff.com <ul><li>DISTRIBUTION: DEALING DIRECT </li></ul><ul><ul><li>Non-exclusivity: go wide, similar deal for multiple platforms </li></ul></ul><ul><ul><li>Take advantage of syndication opps </li></ul></ul><ul><ul><li>Window! </li></ul></ul><ul><ul><li>Creative tradeoffs: MG vs. license fee vs. marketing commitments or other “money’s worth” (e.g. digitization for older series, films) </li></ul></ul><ul><ul><li>Watch gross or net (deductions) and recoupment </li></ul></ul><ul><ul><li>Watch promo and catch-up rights </li></ul></ul>
  29. 29. 18 March 2011 <ul><li>DISTRIBUTION: </li></ul><ul><li>WHEN USING A DISTRIBUTOR (or splitting rights w. co-funder) </li></ul><ul><ul><li>Carve out new media rights </li></ul></ul><ul><ul><li>non-exclusive; preserve ability to deal direct if possible </li></ul></ul><ul><ul><li>OR reversion rights if “sat on” for a platform/model/territory </li></ul></ul><ul><ul><li>OR cut them in, clarify ability to bring other-sourced deals for quick rights clearance and rev sharing </li></ul></ul><ul><ul><li>Keep it short </li></ul></ul><ul><ul><li>Can also consider aggregators </li></ul></ul>www.rights-stuff.com
  30. 30. 18 March 2011 www.rights-stuff.com Thank You Contact Details t: +31 (0)20 670 3518 f: + 31 (0)20 662 5102 #rightsstuffnews [email_address] www.rights-stuff.com

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