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THE PIXEL LAB 2010: Alexandre Brachet of Upian.com - Case Study: Cross-Media Producer of Gaza Sderot & Prison Valley
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THE PIXEL LAB 2010: Alexandre Brachet of Upian.com - Case Study: Cross-Media Producer of Gaza Sderot & Prison Valley

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  • Very important. Our productions consider Internet as First Plateform. All of them. So no matter if some of our programs are broadcasted later o,n TV all our projects are broadcasted first on the internet.   3) That the project is planned foremost to be published on the web. 4) That the project would not be possible without the web. 5) The project can only function on the web and has to speak the language of the web. BUT of course the project can later on function on different platforms. Of course the stories can be modified or translated according to the media they’re used on : (short story, long documentary) or on different Platforms (mobile phones, theatre, radio, installations etc…) 6) The project has ongoing, continuous/non static nature. 7) That the project is changing on the web all the time. 8) That the stories are on-going on the web 9) That the interactivity continues story lines and changes the project on the web. 10) That the project can have long/permanent lifespan. The project is based on short form of storytelling 11) the project is based on clear kernel stories, to whom the first form Is short and mostly with a strong personal approach and that the form can be a story told: a) by a person in front of camera b) in a form of a short documentary c) in a form of dialogue of two persons communicating with each others d) in a form of videos sent by anyone e) in a form of video blogs f) in an another form, that is_______________   Something I want to had about the budget : The project has to be realistic and ambitious at the same time 1. It has to have a clear and realistic finance strategy 2. It has to be by nature something that does not need exceptional capabilities 3. It has to be ambitious by content and form 4. It has to have strong interactive element, even anarchist by nature 5. It has to be capable to use and interest the existing social networks // Authors are integrated in the workflow, initiating a parallel creation : story / investigation  material webdesign / usability  user experience Design fits the content Again, this is something very specific here. But it is true that everytime we worked on a webdocumentary, we were able to have the authors sitting with us and completely re-thinking their idea of the story, and what their work would look like in the end. Once that is done, for the next weeks / months, we work very closely with them : they make the story, we use it to build the user experience.  
  • Lancement de Gaza Sderot. Commentaires sur l’interface. Décrire la timeline Allez à la date du 7 novembre et laisser jouer les 2 films. Fullscreen Puis faire la démo du site. Les personnages, la carte, les mots clés. La page html.
  • THE TOPIC PROJECT DESCRIPTION Backbone of the program is a very cinematographic stand-alone narrative. At different points of the narrative, the user is offered access to different interactive «zones». Each zone offers a different experience: debates, discoveries, complements. Once a zone is visited, the user continues the story where he left it upon entering.   Prison Valley is a road movie. The internet user will be driving the U.S. conditioned nightmare, a total trip, intimate immersion, with its choices, forks, its truths. And he will meet the different characters as he progresses through the story. For the Internet User, one place will be of high importance: the Riviera Motel. The Riviera Motel is the starting point of the story. And the starting point of the web user’s journey through Prison Valley. A place used as a base camp. He will be able to register (login), access the different parts of the webdocumentary, explore bonuses and objects, receive instructions to continue the trip and notifications, contact the characters he encountered in the documentary, etc. The motel has a real meaning in the existence in the city, he is not cover-ups of the website navigation. On prisonvalley.com, story and navigation are fully blending into one another. We want to mix the intimacy of the story and user experience. The confusion is complete, the viewer finds himself fully at the core of the film. FEEL AND MEET THE OTHERS   The website will feature: “ Free discussions” (direct discussions between viewers and characters) Inter-users discussions on specific topics Live chats with protagonists from the justice branch (ministers, lawyers, activists, former prisoners, etc). Guests also play a role in the program. In each country, the broadcaster can invite a local expert Discussions with authors and protagonists of the program (at all times whenever they are present in the program, they are identifiable) Reactions to different sound portfolios offered by emotional keywords Reactions in video to this question: in your opinion, where does fear come from?   Prison Valley, the first documentary carrying its own tools of discussion within. * Prison Valley is a collective adventure that started in december 2008 It is a photo-video investigation and a litterary road movie at the same time. It is a hybride production, a cross over between 3 approaches : the photoreportage (Philippe Brault), the documentary (David Dufresne) and the webdesign (Upian). In its webform, Prison Valley will offer diverse narrative experiences, as there will be mutliple layers to the story telling : Linear stand alone story Crossings : video bonuses, text complements, stats, biographies Once logged into the movie, the user is immersed in the shoes of the authors (motel room, movie theater, and so on : without really knowing it, the user is following the steps of the authors). Exlusive Interactivity : the user can talk to the caracter of the movie. Everybody is playing a part in this project : authors, producers, but also caracters of the movie and the web user. Classic interactivity : forums, chat Items borrowed from the video game universe : rooms system, number of user connected, Emotional interactivity : the question of fear, the emotional portfolios. The user is invited to reflect on what he is seeing and to express is emotions. Some of the texts hidden in the site tell the story of the making off : another layer of experience. The main idea : technology allows the object webdocumentary to carry within itself the means of the discussion it is supposed to initiate. Freedom of writing and imagination, powered by the system of a single story interrupted by interactive pauses. By this brings constraints : how do we avoid becoming boring ? Confusing ? how do we keep focused on the storytelling ? That’s where we invented the timeline. The web is flexible : until the very last minutes, we can add new informations, email interviews, video testimonies. The webdocumentary is very adaptative. Internet is the first actor of the storytelling : Long form : 59 mn Web broadcast before tv broadcast Written focusing primarily on the web Original sound design similar in many ways to the video game sound design. The whole thing was shot after having been storyboarded : we had to produce a lot extra images (for the motel room, for the rooms, the portraits) Prison Valley will also be a TV documentary and a book (published in autumn).   What else can i say ? New form of writing, new horizons, new partnerships.
  • THE TOPIC PROJECT DESCRIPTION Backbone of the program is a very cinematographic stand-alone narrative. At different points of the narrative, the user is offered access to different interactive «zones». Each zone offers a different experience: debates, discoveries, complements. Once a zone is visited, the user continues the story where he left it upon entering.   Prison Valley is a road movie. The internet user will be driving the U.S. conditioned nightmare, a total trip, intimate immersion, with its choices, forks, its truths. And he will meet the different characters as he progresses through the story. For the Internet User, one place will be of high importance: the Riviera Motel. The Riviera Motel is the starting point of the story. And the starting point of the web user’s journey through Prison Valley. A place used as a base camp. He will be able to register (login), access the different parts of the webdocumentary, explore bonuses and objects, receive instructions to continue the trip and notifications, contact the characters he encountered in the documentary, etc. The motel has a real meaning in the existence in the city, he is not cover-ups of the website navigation. On prisonvalley.com, story and navigation are fully blending into one another. We want to mix the intimacy of the story and user experience. The confusion is complete, the viewer finds himself fully at the core of the film. FEEL AND MEET THE OTHERS   The website will feature: “ Free discussions” (direct discussions between viewers and characters) Inter-users discussions on specific topics Live chats with protagonists from the justice branch (ministers, lawyers, activists, former prisoners, etc). Guests also play a role in the program. In each country, the broadcaster can invite a local expert Discussions with authors and protagonists of the program (at all times whenever they are present in the program, they are identifiable) Reactions to different sound portfolios offered by emotional keywords Reactions in video to this question: in your opinion, where does fear come from?   Prison Valley, the first documentary carrying its own tools of discussion within. * Prison Valley is a collective adventure that started in december 2008 It is a photo-video investigation and a litterary road movie at the same time. It is a hybride production, a cross over between 3 approaches : the photoreportage (Philippe Brault), the documentary (David Dufresne) and the webdesign (Upian). In its webform, Prison Valley will offer diverse narrative experiences, as there will be mutliple layers to the story telling : Linear stand alone story Crossings : video bonuses, text complements, stats, biographies Once logged into the movie, the user is immersed in the shoes of the authors (motel room, movie theater, and so on : without really knowing it, the user is following the steps of the authors). Exlusive Interactivity : the user can talk to the caracter of the movie. Everybody is playing a part in this project : authors, producers, but also caracters of the movie and the web user. Classic interactivity : forums, chat Items borrowed from the video game universe : rooms system, number of user connected, Emotional interactivity : the question of fear, the emotional portfolios. The user is invited to reflect on what he is seeing and to express is emotions. Some of the texts hidden in the site tell the story of the making off : another layer of experience. The main idea : technology allows the object webdocumentary to carry within itself the means of the discussion it is supposed to initiate. Freedom of writing and imagination, powered by the system of a single story interrupted by interactive pauses. By this brings constraints : how do we avoid becoming boring ? Confusing ? how do we keep focused on the storytelling ? That’s where we invented the timeline. The web is flexible : until the very last minutes, we can add new informations, email interviews, video testimonies. The webdocumentary is very adaptative. Internet is the first actor of the storytelling : Long form : 59 mn Web broadcast before tv broadcast Written focusing primarily on the web Original sound design similar in many ways to the video game sound design. The whole thing was shot after having been storyboarded : we had to produce a lot extra images (for the motel room, for the rooms, the portraits) Prison Valley will also be a TV documentary and a book (published in autumn).   What else can i say ? New form of writing, new horizons, new partnerships.
  • 2 differetns use of twitter & facebook Conversation : they like, they share links they have discovered They use twitter connect & facebook connect : easy and useful and the possibility to tell to your friends your travel inside prison valley

Transcript

  • 1. Gaza Sderot & Prison Valley Alexandre Brachet / Upian
  • 2.
    • Upian makes webdocumentaries focusing on the web as first plateform
    • Internet is the number 1 plateform
    • What this means :
      • First broadcast on the Internet
      • Project cannot live without the internet
      • Project has to speak the langage of the web
    • What this doesn’t mean
      • The web is NOT an additionnal platform / broadcasting channel
      • The web is the ONLY platform / broadcasting channel
  • 3.
    • What we want discuss with you
    • Formats  Linear VS Non linear & the concept of real time
    • Design fits with content
    • Participation & Audience
    • Production Strategy
  • 4. Gaza Sderot is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural television station, in coproduction with an Israeli team - Alma Films/Trabelsi Productions in cooperation with The Sapir College in Sderot, a Palestinian team - Ramattan Studios, a French documentary production company - Bo Travail ! and the interactive production company Upian.com. http://gaza-sderot.arte.tv Gaza Sderot
  • 5.  
  • 6.  
  • 7. mock-ups
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.
    • Some figures on Gaza Sderot
      • 40 movies on each sides
      • 4 month of intensive work in webdesign and flash html
      • 210 000 euros (80 000 Arte / 90 000 CNC / 40 000 coproducers)
      • More than 500 000 unique visitors
      • More than 2,5 millions vidéos seen
      • An average of 9 minutes on the website
      • More that 3 000 links on the web pointed to Gaza Sderot
      • 25000 videos embedded
      • A very active facebook group
      • Lot of numerous discus on blogs and social networks – the debate is inside & outside
      • A 52’ minutes movie for TV
      • 6 awards & nominated to digital Emmy Awards
  • 14.
    • Why the people like Gaza Sderot
      •   
      • Because they can create their own story
      • Because they can choose the way they consume the story
      • Because the content is good, strong, emotional
      • Because technically it is perfect
      • Because it’s a promesse to speak to a worlwide audience
      • Because they can embed and create debate on thei own their own place for debates on blogs, facebook, etc.
  • 15.
    • Why the people like Gaza Sderot
      •   
      • Because they can create their own story
      • Because they can choose the way they consume the story
      • Because the content is good, strong, emotional
      • Because technically it is perfect
      • Because it’s a promesse to speak to a worlwide audience
      • Because they can embed and create debate on thei own their own place for debates on blogs, facebook, etc.
  • 16. Prison Valley is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural television station, in coproduction with Upian.com Prison Valley is directed by Philippe Brault et David Dufresne. http://prisonvalley.arte.tv Welcome to Cañon City, Colorado. A town in the middle of nowhere with 36,000 souls and 13 prisons, one of which is Supermax, the new 'Alcatraz' of America. A prison town where even those living on the outside live on the inside . A journey into what the future might hold. Prison Valley
  • 17.  
  • 18. An online movie 59’
  • 19. Some interactive rooms and rich media documents
  • 20. And some graphic codes from the Video Game
  • 21. Participation tools, tchat between users and with the protagonists
  • 22. But also an iPhone App
  • 23. A long lengh movie for TV (broadcast 06th July in prime time on Arte)
  • 24.  
  • 25.  
  • 26.
    • At the end Prison Valley is :
    • An interactive documentary : online now ! http://prisonvalley.arte.tv (In 3 languages)
    • A documentary (59’ ) broadcasted in June or July 2010 on Arte and available on itunes et VOD and DVD on demand
    • An iPhone app free and available now (In 3 languages)
    • A book Arte Editions / Democratic Books – september 2010
    • A photo exhibition (11th mai to 12th juin at the Since Gallery)
  • 27.
    • Some Keypoints on Prison Valley
      • Match Cinema Documentary & Interactivity
      • Place the conversation at the core of the programm
      • Hi Definition Experience in your Browser (more than 2 hours of content on the Internet)
      • « A documentary that carries the tool of discussions within »
      • « Exclusive Interactivity : the user can talk to the character of the movie. Everybody is playing a part in this project : authors, producers, but also caracters of the movie and the web user.
      • Classic interactivity : forums, chat (localized for each country)
      • Emotional interactivity : the question of fear, the emotional portfolios. The user is invited to reflect on what he is seeing and to express his emotions.
  • 28.
    • Some Keypoints on Prison Valley
      • Items borrowed from the video game universe : rooms system, number of user connected & technology
      • Freedom of writing and imagination for the autors and directors, powered by the system of a single story interrupted by interactive pauses.  Timeline
      • Not a short it’s a long format
      • A special attention to social networks and media partners We spread videos & content as much as we can with our pannters (medias) and social network and go for several canals of distribution  Facebook & twitter Story
      • 45 days of shooting in Colorado
      • 250 000 euros (70 000 Arte / 20 000 CNC DEVELOPMENT / 90 000 CNC PRODUCTION / 70 000 Upian)
  • 29. > Html tools
  • 30.
    • Html tools – The brand of the programm & a tool for conversation :
    • Home Page
    • Blog
    • Newsletter (35 000 people subscribe to the newsletter actually)
    • Forums
  • 31. Focus on : > The Debate & the Participation
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38. > The Distribution
  • 39.  
  • 40.  
  • 41.  
  • 42.
    • And next ?
    • Html 5
    • Geo localisation
    • Low tech
  • 43. Thanks ! http://www.upian.com Alexandre Brachet 0033 1 53 19 70 03 [email_address] Twitter : @abrachet
  • 44. Thanks ! http://www.upian.com Alexandre Brachet 0033 1 53 19 70 03 [email_address] Twitter : @abrachet
  • 45. Everyone knew it was impossible to do. Then one day someone came who did not know, and he did.
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.