What the Heck is Twitter: Using Twitter for Business

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Presentation given on 5/23/09 at Marlboro College, Brattleboro, VT. Discusses how to think about Twitter for business use, some dos and don'ts, etc.

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What the Heck is Twitter: Using Twitter for Business

  1. 1. What the heck is
  2. 2. Twitter is a….. <ul><li>Real time, many-to-many Short Message Service (SMS) application </li></ul>
  3. 3. Twitter is a….. <ul><li>Real time, many-to-many Short Message Service (SMS) application </li></ul><ul><li>Kinda like a chat room….. </li></ul>
  4. 4. Twitter is a….. <ul><li>Real time, many-to-many Short Message Service (SMS) application </li></ul><ul><li>Kinda like a chat room….. </li></ul><ul><li>Kinda like texting…. </li></ul>
  5. 5. Think of it as the World’s Biggest Cocktail Party…
  6. 6. … where you talk to people in 140 character bursts
  7. 7. Why would I want to use it for business?
  8. 8. Why would I want to use it for business? <ul><li>It’s free </li></ul>
  9. 9. Why would I want to use it for business? <ul><li>It’s free </li></ul><ul><li>Doesn’t take a lot of brain-power to tweet </li></ul>
  10. 10. Why would I want to use it for business? <ul><li>It’s free </li></ul><ul><li>Doesn’t take a lot of brain-power to tweet </li></ul><ul><li>A quick way to update customers and friends about your business </li></ul>
  11. 11. Why would I want to use it for business? <ul><li>It’s free </li></ul><ul><li>Doesn’t take a lot of brain-power to tweet </li></ul><ul><li>A quick way to update customers and friends about your business </li></ul><ul><li>Improve your customer service & customer relations </li></ul>
  12. 14. Why would I want to use it for business? <ul><li>It’s free </li></ul><ul><li>Doesn’t take a lot of brain-power to tweet </li></ul><ul><li>A quick way to update customers and friends about your business </li></ul><ul><li>Improve your customer service & customer relations </li></ul><ul><li>Creating conversation </li></ul>
  13. 15. Why would I want to use it for business? <ul><li>It’s free </li></ul><ul><li>Doesn’t take a lot of brain-power to tweet </li></ul><ul><li>A quick way to update customers and friends about your business </li></ul><ul><li>Improve your customer service & customer relations </li></ul><ul><li>Creating conversation = creating “buzz”! </li></ul>
  14. 16. But HOW??
  15. 17. It’s really easy…. <ul><li>Open an account & put in some information about yourself and your business (link to your website or blog) </li></ul>
  16. 18. It’s really easy…. <ul><li>Open an account & put in some information about yourself and your business (link to your website or blog) </li></ul><ul><li>Don’t forget a picture! </li></ul>
  17. 19. It’s really easy…. <ul><li>Open an account & put in some information about yourself and your business (link to your website or blog) </li></ul><ul><li>Don’t forget a picture! </li></ul><ul><li>Find out if people you know are on it and follow them. They will follow you back. </li></ul>
  18. 20. It’s really easy…. <ul><li>Open an account & put in some information about yourself and your business (link to your website or blog) </li></ul><ul><li>Don’t forget a picture! </li></ul><ul><li>Find out if people you know are on it and “follow” them. They will follow you back. </li></ul><ul><li>Observe & follow conversations and people related to your product or service </li></ul>
  19. 21. DON’T! <ul><li>Follow people to have them carry your “marketing message” </li></ul>
  20. 22. DON’T! <ul><li>Follow people to have them carry your “marketing message” </li></ul><ul><li>Tweet a link to your business website or blog every time </li></ul>
  21. 23. DON’T! <ul><li>Follow people to have them carry your “marketing message” </li></ul><ul><li>Tweet a link to your business website or blog every time </li></ul><ul><li>Expect people to follow you. You have to give them a reason to follow. </li></ul>
  22. 24. DO <ul><li>Pretend that you are networking at a party. Say interesting things. </li></ul>
  23. 25. DO <ul><li>Pretend that you are networking at a party. Say interesting things </li></ul><ul><li>Tweet about special offers, sales/discounts, stuff about your life & business. </li></ul>
  24. 26. DO <ul><li>Pretend that you are networking at a party. Say interesting things </li></ul><ul><li>Tweet about special offers, sales/discounts, stuff about your life & business. </li></ul><ul><li>Tweet links to articles, websites, etc. that you find interesting. </li></ul>
  25. 27. DO <ul><li>Pretend that you are networking at a party. Say interesting things </li></ul><ul><li>Tweet about special offers, sales/discounts, stuff about your life & business. </li></ul><ul><li>Tweet links to articles, websites, etc. that you find interesting. </li></ul><ul><li>Create conversation! </li></ul>
  26. 28. DO <ul><li>Pretend that you are networking at a party. Say interesting things </li></ul><ul><li>Tweet about special offers, sales/discounts, stuff about your life & business. </li></ul><ul><li>Tweet links to articles, websites, etc. that you find interesting. </li></ul><ul><li>Create conversation! </li></ul>
  27. 29. DO <ul><li>Pretend that you are networking at a party. Say interesting things </li></ul><ul><li>Tweet about special offers, sales/discounts, stuff about your life & business. </li></ul><ul><li>Tweet links to articles, websites, etc. that you find interesting. </li></ul><ul><li>Create conversation! </li></ul>
  28. 30. Most importantly….
  29. 31. Have fun!

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