What the Heck is Twitter: Using Twitter for Business

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    What the Heck is Twitter: Using Twitter for Business - Presentation Transcript

    1. What the heck is
    2. Twitter is a…..
      • Real time, many-to-many Short Message Service (SMS) application
    3. Twitter is a…..
      • Real time, many-to-many Short Message Service (SMS) application
      • Kinda like a chat room…..
    4. Twitter is a…..
      • Real time, many-to-many Short Message Service (SMS) application
      • Kinda like a chat room…..
      • Kinda like texting….
    5. Think of it as the World’s Biggest Cocktail Party…
    6. … where you talk to people in 140 character bursts
    7. Why would I want to use it for business?
    8. Why would I want to use it for business?
      • It’s free
    9. Why would I want to use it for business?
      • It’s free
      • Doesn’t take a lot of brain-power to tweet
    10. Why would I want to use it for business?
      • It’s free
      • Doesn’t take a lot of brain-power to tweet
      • A quick way to update customers and friends about your business
    11. Why would I want to use it for business?
      • It’s free
      • Doesn’t take a lot of brain-power to tweet
      • A quick way to update customers and friends about your business
      • Improve your customer service & customer relations
    12.  
    13.  
    14. Why would I want to use it for business?
      • It’s free
      • Doesn’t take a lot of brain-power to tweet
      • A quick way to update customers and friends about your business
      • Improve your customer service & customer relations
      • Creating conversation
    15. Why would I want to use it for business?
      • It’s free
      • Doesn’t take a lot of brain-power to tweet
      • A quick way to update customers and friends about your business
      • Improve your customer service & customer relations
      • Creating conversation = creating “buzz”!
    16. But HOW??
    17. It’s really easy….
      • Open an account & put in some information about yourself and your business (link to your website or blog)
    18. It’s really easy….
      • Open an account & put in some information about yourself and your business (link to your website or blog)
      • Don’t forget a picture!
    19. It’s really easy….
      • Open an account & put in some information about yourself and your business (link to your website or blog)
      • Don’t forget a picture!
      • Find out if people you know are on it and follow them. They will follow you back.
    20. It’s really easy….
      • Open an account & put in some information about yourself and your business (link to your website or blog)
      • Don’t forget a picture!
      • Find out if people you know are on it and “follow” them. They will follow you back.
      • Observe & follow conversations and people related to your product or service
    21. DON’T!
      • Follow people to have them carry your “marketing message”
    22. DON’T!
      • Follow people to have them carry your “marketing message”
      • Tweet a link to your business website or blog every time
    23. DON’T!
      • Follow people to have them carry your “marketing message”
      • Tweet a link to your business website or blog every time
      • Expect people to follow you. You have to give them a reason to follow.
    24. DO
      • Pretend that you are networking at a party. Say interesting things.
    25. DO
      • Pretend that you are networking at a party. Say interesting things
      • Tweet about special offers, sales/discounts, stuff about your life & business.
    26. DO
      • Pretend that you are networking at a party. Say interesting things
      • Tweet about special offers, sales/discounts, stuff about your life & business.
      • Tweet links to articles, websites, etc. that you find interesting.
    27. DO
      • Pretend that you are networking at a party. Say interesting things
      • Tweet about special offers, sales/discounts, stuff about your life & business.
      • Tweet links to articles, websites, etc. that you find interesting.
      • Create conversation!
    28. DO
      • Pretend that you are networking at a party. Say interesting things
      • Tweet about special offers, sales/discounts, stuff about your life & business.
      • Tweet links to articles, websites, etc. that you find interesting.
      • Create conversation!
    29. DO
      • Pretend that you are networking at a party. Say interesting things
      • Tweet about special offers, sales/discounts, stuff about your life & business.
      • Tweet links to articles, websites, etc. that you find interesting.
      • Create conversation!
    30. Most importantly….
    31. Have fun!

    + tish_griertish_grier, 6 months ago

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    Presentation given on 5/23/09 at Marlboro College, more

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