The future of online services (the cloud and personalization)
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  • February 23, 2011 HP Confidential
  • February 23, 2011 HP Confidential
  • As cloud services have developed, we know that they have certain characteristics. And, if we look at both sides of the equation, the service provider and the service consumer, can start to see how recent technology advances have come together to create this new category of services. First, we see that consumers, who might be people at home, or business users or app developers, want rapid access to services, in a way that abstracts the technology away. That’s why cloud service provider use technology to create an on-demand, self service orientation to their service. Consumers want to implement technology enabled services quickly, which can be fulfilled through highly automated provisioning capabilities. Think of an iPhone app, or adding a FaceBook app… it takes just a few seconds. With infrastructure as a service, you can provision a virtual environment in a matter of minutes. Consumers of course want to drive down costs, specifically cap-ex costs. In response, service providers can leverage economies of scale within their market, absorbing the cap-ex and delivering in an economical viable way. Consumer want to pay-as-you-go… maybe in increments of days, weeks or months. Or, per transaction. That’s where billing, metering and variable pricing capabilities come into pay Consumers can access the internet from virtually anywhere, and on a myriad of devices, so location independence and high availability become really important. Consumers are driving clearly defined value.. For example, when you use Snapfish to host, share and print your photos, the value is realized for the entire service. You pay for the print, the sharing is “free” but supported by merchandising, the whole value proposition is clear to the user. This is driving specialize markets, which also play to the provider’s advantage, again benefiting from economies of scale Consumers want to understand the service level agreement. Maybe not terribly important on a social network, but very important when you get into business applications. So policy-driven management becomes foundational to a service provider’s capability And finally, you have the issue of trust… if you’re a service consumer, you want to fully understand the terms of security… so identity, access rights, data security are all critical capabilities for a service provider to manage.
  • NOTE: this slide has animations We’ve seen for many years that apps and utility infrastructure have been offered over the internet, typically with a contract–orientation, longer term commitment. Given that, What’s new about cloud? What problems does it uniquely solve? First, it is accelerating the shift from a technology orientation to a service orientation - existing technologies that are packaged and delivered as a service, with an as-needed consumption model. So now lots of people in business have rapid access , through any internet device, to services that were otherwise unavailable, or unaffordable, or just too technical for most people to use. A good example of this is Amazon’s EC2 … Second, a new capabilities are a result of Web 2.0 and a new class of massively scalable applications. Like eBay. Salesforece.com, and NetSuite (an HP partnership). So now, service providers can reach a vast audience, new markets, much faster than before. And service users, the consumers, have access to capabilities that might have been too expensive or complex – out of reach, like a ERP application for SMB. Businesses benefit from lower cost, and much faster time to market with the advent of mmflexible consumption of cloud applications. Third, the future of cloud poses entirely new connections and technology value. Imagine if massive amounts of data could be easily accessed by a variety of services. The data becomes more contextually relevant. For example, if every participant in a food supply chain could stream certain types of non-proprietary data about their part in the processes, you could better search massive amounts of data to identify, for example, the source of a salmonella outbreak. Right now, integrating supply chain software from one to another is difficult, it’s real expensive. And, hard to change.
  • February 23, 2011 HP Confidential

The future of online services (the cloud and personalization) The future of online services (the cloud and personalization) Presentation Transcript

  • THE FUTURE OF ONLINE SERVICES THE CLOUD AND PERSONALIZATION Sasha Bezuhanova CEE HP Public Sector Director 10.02.2011
  • By 2012, 20% of businesses will own no IT assets. CAPEX  OPEX Mobility + Internet Time to Market Source: Gartner, Inc. press release “Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond” , January 13, 2010
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  • Cloud computing defined
    • “ Cloud computing is a style of computing where scalable and elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies”
    • Source: Gartner, Inc. “Cloud Computing Key Initiative Overview” by David Cearley, February 5, 2010
      • Service based
      • Scalable and elastic
      • Shared
      • Metered by use
      • Delivered via internet technologies
  • What are the 5 key risks in cloud… …and how do I manage them?
  • TRANSITION SLIDES
  • Characteristics of cloud services Provider capabilities Consumer requirements On-demand, self service Highly automated provisioning Volume and economies of scale Billing, metering, variable pricing Location independent availability Specialized markets Policy-driven management Security for access and data Rapid access and control Quick time-to-implement Low up-front cost; no cap-ex Pay for what you use Ubiquitous network access Clearly defined value Service level agreement Trust
  • Evolution of cloud services Technology over the internet Service providers Service consumers Existing apps and infrastructure Contract-based consumption Decoupling services and data New connections Information relevance Massively scalable applications New capabilities Flexible consumption New access
  • IT evolves into a strategic service broker Network service providers Cloud service providers Internal private services Hosted service providers Managed service providers Business IT Hybrid Service Portfolio
  • Five requirements to unify multi-source delivery IT Unified catalogue of on and off-premises services 1 Optimized for applications 2 Automated governance and compliance 3 Delivered flexibly – quality, time, cost 5 End-to-end management and control 4 Hybrid Service Portfolio
  • HP Cloud Services Enablement
    • Services-on-demand for your SMB customers
    Infrastructure as a Service Business Applications as a Service Device Management as a Service Communications as a Service HP Aggregation Platform for SaaS HP Interactive Voice Response 3rd party solutions: IP Contact Center, UC External SaaS providers: ERP, CRM, HR HP Mobile Device Management 3 rd party solutions: Mobile and PC Data Back-Up HP Cloud Computing Enablement Storage Services
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