www.11tags.com<br />… 2 years later<br />2<br />of<br />6<br />
www.11tags.com<br />MEET THE<br />TAGGERS<br />TEO<br />YASEN<br />IVO<br />is the CTO (chief tagging officer) of 11 TAGS<br />Teo is the youngest EMBA engineer in Bulgaria and probably in the world. <br />DRAGO <br />CONSUMERS<br />3<br />of<br />6<br />
www.11tags.com<br />PROFOUND<br />SOCIAL INNOVATION<br />Bridge the technological and social gap<br />We need, more than ever, profound social innovation. It is not technological, It is social innovation. It is a matter of social models to encourage most of us to choose the right priorities, to have the right incentives and the right rules to bring about needed change.<br />We need new and modern models for the way we relate to each other, both as individuals and groups of people. Our whole planet is truly backward in that respect.<br /> In the quest to bridge the technological and social gap we have at our disposal already the purely technological advances. We can and shouldharness them to aid us in our social innovation.<br />What we are suggesting in is exactly this: we are going to tell how the brilliant technology of the QR tags can be tied with a social model addressing the issue of collective irrationality.<br />For more information our web site is comming soon <br />www.11tags.com<br />4<br />of<br />6<br />
www.11tags.com<br />OMNIPRESENT<br />SOCIAL DILEMA<br />What if I give my share of contribution and <br />and no one else does ?<br />4<br />of<br />6<br />
www.11tags.com<br />THE CORE<br />FORMULA<br />Our idea is to make use of the QR tags in creating something we would call "the internet of prices and interactive goods".<br />A QR tag attached to certain goods plus a special mobile phone application would enable customers to pledge to buy a product only when enough other customers also pledge to buy it. There are three key concepts in play here. <br /><ul><li>One is about the above mentioned pledges. Also known as "pledge scheme", "group buying" orthe more abstract "street performer protocol”
The second important concept is that of interactive goods.
The third concept is about "impulse purchases”</li></ul>The core idea is the way the QR tags connects the pledge model with the power of shopping physical items in the offline world. Physical items can be touched, seen as they are, felt and experienced in a very emotionally engaging way which can lead to the so called "impulse purchase". Such effect is much harder to achieve over the typical online “groupon” like sites.<br />We like to describe all this with a short formula:<br />+<br />=<br />INTERNET OFPRICES & INTERACTIVE GOODS<br /> QR TAGS <br /> IMPULSE PURCHASE<br />5<br />of<br />6<br />