Live the life with smartness
• Piya’s is a very famous jewellery brand,
now going to start a business among the
kids with some very suitable & collecti...
Product Variety
• Different types of items for different
types of taste.
• Light material & Stylish matters kept
on mind i...
Girls Items
Boys Items
Custom Made
Customers
can
customize
their
choosing
products as
they wants.
Packaging
• As the target
audience is 8-12
years. So, we have
to keep in mind
the packaging
should be in very
attractive f...
Price & Discount
• The price range starts from Rs.2,500
onwards for the original product. And for
the artificial products ...
Employees Good communication skills
with fluent English, Bengali &
Hindi. After selection, the
person undergoes a training...
Value Added Services
• Own Website
• E-catalogs of designs
• Online Booking & Online Payment
• Free Polishing after 1year ...
Core Target Audience
• The accessories are limited to the children belonging to
age group of 8-12 yrs.
• Educational Backg...
Communication with the customers
• Marketing employees need to communicate with the
parents of the kids to know about thei...
Location of Shop
• I want to start the business in Kolkata at places-
i) Tollygaung
ii) Fulbagan/Kankurgachi
iii) Barasat
...
Brand Ambassador
• Very famous
Bengali Child
Actress
TATHOI is the
Brand
Ambassador
for this Kids
sectors of the
company.
Promotion • The “jwellery sponsor” of the
popular dance show “Dance
Bangla Dance- Junior” on ZEE-
Bangla.
• Hoardings in f...
MBA, 2nd Semester
2012-2014 Batch
iLEAD, Kolkata
Marketing Management
Kids jewellery
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Kids jewellery

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Kids jewellery

  1. 1. Live the life with smartness
  2. 2. • Piya’s is a very famous jewellery brand, now going to start a business among the kids with some very suitable & collective items. • Specialize in designing of personalized items, such as for birthday parties, wedding, religion ceremony, at economical range of prices. • Gold, Silver, Diamond, Platinum & artificial jewelry. All types of items are available. Different Stones are also available. Kids collection
  3. 3. Product Variety • Different types of items for different types of taste. • Light material & Stylish matters kept on mind in the time of designing. • Easy to use (magnet technology). • Products are made for girls, boys & some common items are also available.
  4. 4. Girls Items
  5. 5. Boys Items
  6. 6. Custom Made Customers can customize their choosing products as they wants.
  7. 7. Packaging • As the target audience is 8-12 years. So, we have to keep in mind the packaging should be in very attractive format. Thus, they will also interested to keep it with them.
  8. 8. Price & Discount • The price range starts from Rs.2,500 onwards for the original product. And for the artificial products the range starts from Rs.500. • 5%-10% discounts will be offered on festive seasons. • Customers can get a flat 15% discount on making charges for buying 2 same product. • A gift coupon with purchase of Rs.20,000 & onwards. It will contain an assured gift. • The customer who will purchase more than an aggregate product of Rs.1,00,000 in a single year will get a flat 30% discount on making charges for buying the next product on that year.
  9. 9. Employees Good communication skills with fluent English, Bengali & Hindi. After selection, the person undergoes a training process meant for understanding the psychology children in a better way. Also to convinced the guardians with their fever. The experienced person in any jwellery shop will get a advantage in the time of recruitment.
  10. 10. Value Added Services • Own Website • E-catalogs of designs • Online Booking & Online Payment • Free Polishing after 1year for the original jwellery products
  11. 11. Core Target Audience • The accessories are limited to the children belonging to age group of 8-12 yrs. • Educational Background is also considered, like English medium, Bengali Medium or any other medium school, as this factor influences the taste and choices of the children. • A child who stays in a boarding school will have a different attitude compared to the child who stay with his parents. So, we have to keep in mind those factors. • Monthly income of their parents should be Rs.30,000 & above. And for the artificial jwellery the income should be more than Rs.15,000.
  12. 12. Communication with the customers • Marketing employees need to communicate with the parents of the kids to know about their income, their buying behavior. Mostly their taste of liking. • Attitude of parents towards their kids also influences the demands and desires of the kids. (e.g.- Highly controlling parent will not let their kids to buy anything of their own choice, supportive parent may let their child to select the piece the kid likes).
  13. 13. Location of Shop • I want to start the business in Kolkata at places- i) Tollygaung ii) Fulbagan/Kankurgachi iii) Barasat • After 2-3years I want to make shops at all the vital cities in India. Like Delhi, Mumbai, Channai, Bengaluru, Hyderabad, Jaipur etc. • The front section of the shop will contain the artificial jwellery items. And the inner section will provied the services of original jwellery.
  14. 14. Brand Ambassador • Very famous Bengali Child Actress TATHOI is the Brand Ambassador for this Kids sectors of the company.
  15. 15. Promotion • The “jwellery sponsor” of the popular dance show “Dance Bangla Dance- Junior” on ZEE- Bangla. • Hoardings in front of the popular schools in Kolkata, some congested Bus stand. • Adds in family TV channels, fashion magazine. • Title contest in RED fm. • Giving coupon for additional benefit by shopping in the PIYA’s normal jwellery shop.
  16. 16. MBA, 2nd Semester 2012-2014 Batch iLEAD, Kolkata Marketing Management

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