Museum Research Methods MUSM7034 Semester 1 2009 Session 5.2 Audience research in institutions www.arts.usyd.edu.au/depart...
<ul><li>A designated role, with budget. Visible and clearly located in the organisation. All audience research and evaluat...
<ul><li>DIY – research design, project management, report </li></ul><ul><li>Outsource some elements (interviewing, data pr...
<ul><li>Get staff/team involved in early stages of planning the research/evaluation </li></ul><ul><li>Get staff involved i...
<ul><li>Change is possible when </li></ul><ul><ul><li>open to change / believe you can improve </li></ul></ul><ul><ul><li>...
<ul><li>Museum 3.0 </li></ul><ul><li>Informal science </li></ul><ul><li>Assessing Impacts of ISE Professional Online Commu...
<ul><li>What happens at your place? </li></ul><ul><li>What would you like to see? </li></ul><ul><li>How could that change ...
<ul><li>Gillian Savage </li></ul><ul><li>Ph. 9954 0455 (business hours) </li></ul><ul><li>E.  [email_address] </li></ul><u...
Upcoming SlideShare
Loading in...5
×

5.2 Musm7034 Audience Research In Institutions

301

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
301
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 5.2 Musm7034 Audience Research In Institutions

    1. 1. Museum Research Methods MUSM7034 Semester 1 2009 Session 5.2 Audience research in institutions www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/
    2. 2. <ul><li>A designated role, with budget. Visible and clearly located in the organisation. All audience research and evaluation goes through them. </li></ul><ul><li>They bring end-user perspective / audience advocate </li></ul><ul><li>Specialist skills in social research |stature + respect| </li></ul><ul><li>Represent audience viewpoint in multi-disciplinary project teams </li></ul>Staff specialist / champion
    3. 3. <ul><li>DIY – research design, project management, report </li></ul><ul><li>Outsource some elements (interviewing, data processing) </li></ul><ul><li>Consultants for things you can’t do (yet) </li></ul><ul><ul><li>Learning cycle  continuous improvement </li></ul></ul><ul><li>Consultants for ‘ugly’ projects </li></ul>Flexibility in ‘how to’
    4. 4. <ul><li>Get staff/team involved in early stages of planning the research/evaluation </li></ul><ul><li>Get staff involved in collecting data – attend focus groups, conduct surveys, do observations </li></ul><ul><li>Work through the findings together – no surprises </li></ul><ul><li>Include staff in debriefs, work through implications together </li></ul><ul><ul><li>‘So what’ meeting </li></ul></ul><ul><li>Get consultants to research sensitive or contentious topics </li></ul><ul><li>Use all strands of internal communication to share the findings </li></ul><ul><li>Make short summaries of all projects </li></ul><ul><li>Catalogue your research reports for easy reference </li></ul>Get buy-in
    5. 5. <ul><li>Change is possible when </li></ul><ul><ul><li>open to change / believe you can improve </li></ul></ul><ul><ul><li>have evidence for new direction </li></ul></ul><ul><ul><ul><li>trust the source [stature of researcher] </li></ul></ul></ul><ul><ul><ul><li>respect the content </li></ul></ul></ul><ul><ul><li>there is organisational support </li></ul></ul>Changing practice
    6. 6. <ul><li>Museum 3.0 </li></ul><ul><li>Informal science </li></ul><ul><li>Assessing Impacts of ISE Professional Online Communities </li></ul><ul><li>EVR SIG – on Museum 3.0 </li></ul><ul><li>Museums and Galleries Foundation NSW </li></ul>Communities of practice
    7. 7. <ul><li>What happens at your place? </li></ul><ul><li>What would you like to see? </li></ul><ul><li>How could that change come about? </li></ul>Your place?
    8. 8. <ul><li>Gillian Savage </li></ul><ul><li>Ph. 9954 0455 (business hours) </li></ul><ul><li>E. [email_address] </li></ul><ul><li>Ning. http://musm7034. ning .com/ </li></ul>Contact
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×