Museum Research Methods MUSM7034 Semester 1 2009 Session 5.1 Web-based research www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/

Web-based audience research Inside view of audience research Reporting and disseminating Focus reading: Kelly ‘Communities of Practice’ Course overview & conclusion Overview of today

Web-based audience research

Inside view of audience research

Reporting and disseminating

Focus reading: Kelly ‘Communities of Practice’

Course overview & conclusion

Observation methods Tracking visitors – where they go, how long they take Counting and timing at displays – how many use, how long Behaviours at displays – what do they do Last week

Observation methods

Tracking visitors – where they go, how long they take

Counting and timing at displays – how many use, how long

Behaviours at displays – what do they do

Confounding Hot trends Online Segmentation Ethnographic Collaborative communities of practice Last week – questions

Confounding

Hot trends

Online

Segmentation

Ethnographic

Collaborative communities of practice

Web-based audience research Traditional framework Quantitative surveys panels Qualitative Discussion boards/chat Community consultation Bang the table Sample selection: what does it represent? A self-selected sample (volunteer sample) is not representative of the whole. Community consultation vs social research Community consultation is a vehicle for people to have their say. Social research seeks to discover the views of the whole community.

Traditional framework

Quantitative

surveys

panels

Qualitative

Discussion boards/chat

Community consultation

Bang the table

Sample selection: what does it represent?

A self-selected sample (volunteer sample) is not representative of the whole.

Community consultation vs social research

Community consultation is a vehicle for people to have their say.

Social research seeks to discover the views of the whole community.

Web 2.0 audience engagement Australian War Memorial Blogs Flickr Twitter Australian Museum Blog – All about Evil Facebook Powerhouse Museum Blog – Australia in 80s Flickr – Australia in 80s Facebook – Australia in 80s Old Parliament House (MOAD) Online community Ref: Museums and the Web

Australian War Memorial

Blogs

Flickr

Twitter

Australian Museum

Blog – All about Evil

Facebook

Powerhouse Museum

Blog – Australia in 80s

Flickr – Australia in 80s

Facebook – Australia in 80s

Old Parliament House (MOAD)

Online community

Web 2.0 audience engagement Audience engagement is not audience research. Museums are using social media to engage with Audiences (application to audience research may be quite limited) Peers / practice communities Brooklyn Museum Time consuming resources and effort constant ‘gardening’

Audience engagement is not audience research.

Museums are using social media to engage with

Audiences (application to audience research may be quite limited)

Peers / practice communities

Brooklyn Museum

Time consuming

resources and effort

constant ‘gardening’

Gillian Savage Ph. 9954 0455 (business hours) E. [email_address] Ning. http://musm7034. ning .com/ Contact

Gillian Savage

Ph. 9954 0455 (business hours)

E. [email_address]

Ning. http://musm7034. ning .com/