2.1 Quant Intro
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2.1 Quant Intro Presentation Transcript

  • 1. Museum Research Methods MUSM7034 Semester 1 2009 Session 2.1 Quantitative methods www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/
  • 2.
    • When do you need quant data?
    • Methods and issues
    • Project outline
    • Questionnaire design
    1. Introduction
  • 3.
    • Descriptive numbers and %
    • How many people do/think..
    • Audience profile
    • Audience segmentation
    • Trends
    • KPIs
    • Report to funding agency
    • Expenditure
    2. You need quant data when…
    • Advanced analysis
      • Choice modeling
      • Contingent Valuation
      • Cluster analysis
      • Segmentation
      • Mapping
      • Economic value
  • 4. 3. Quant methods
    • Interview
    • Population survey
      • Telephone
    • Onsite
      • Exit
      • Other
    • Self-completion
    • Exit surveys
    • Other onsite surveys
    • Online surveys
    • Mail surveys
  • 5.
    • Decide what you want to find out
    • Decide what research method you will use
    • Design questionnaire (draft, pilot, revise)
    • Fieldwork
    • Data processing
    • Data tables
    • Report
    • Disseminate / apply / file
    4. Project outline
  • 6. 5. Questionnaire design
    • Example questionnaire
    • A dialogue – personal respect
    • Easy to navigate
    • Easy for data entry
    • Don’t ask what people don’t know
    • Ref: Veal, p249
    • Standardisation
    • Use the same basic questions every time, so you build a databank that allows comparison.
    • Types of questions
    • Pre-coded / closed vs Open
    • Rating scales
    • Unprompted / prompted
  • 7. 6. Question wording
    • Order of questions
    • Start with easy and immediately relevant
    • Rating questions early
    • Put demographic questions last, and income last of all
    Question wording S imple O ne topic U nambiguous N o jargon D on’t lead
  • 8. 7. The sample
    • Sample sizes
    • Balance between precision and cost
    • Sample selection
    • Random samples
    • Week day/weekend
    • Time of day
    • Systematic
  • 9. 8. Coffee Cart Exercise
    • Who uses the coffee cart?
    • How often do they use it?
    • When do they use it?
    • What do they buy?
    • How do they rate the quality of what they bought?
    • How much do they spend?
    • Likes and dislikes?
    • Other products they would like?
    • Design a questionnaire
    • Interview 2-3 people.
  • 10. Your experiences
  • 11.
    • Survey design, due 5 June 2009
    • www.surveymonkey.com
    • name: museum_studies
    • password: research_methods
    • “ Create Survey”
    Assignment 2