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1.2 Social Research   Museums
 

1.2 Social Research Museums

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1.2 Social Research   Museums 1.2 Social Research Museums Presentation Transcript

  • Museum Research Methods MUSM7034 Semester 1 2009 Session 1.2 Social research in museums www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/
    • Overview
    • Issues
    • Current practice
    • Notable figures
    • Key concepts
    1. Introduction
    • Visitor Studies
    • Visitor experience
    • Cultural tourism
    • Marketing concepts
      • Audience segmentation
        • Demographic
        • Geographic
        • Behavioural
        • Psychographic
      • Branding
    2. Overview
    • Environmental psychology
    • People and places
    • Evolutionary biology
    • Savannah design principles
    • http://www.slideshare.net/tirralirra/national-portrait-gallery-canberra
    • Urban design
    • Hubs / main street
  • 3. Issues
    • Children
    • Learning outcomes
    • Cultural tourism
    • Economic evaluation
    • Visitor as consumer
    • Museums Australia SIG – Evaluation and Visitor Research.
    • Major museums have visitor research specialists on staff.
    • Others commission research regularly or irregularly.
    • Trends towards web-based research
    • Online consultation in development phases
    • Online surveys to evaluate exhibitions/programs
    • Online surveys for audience segmentation
    4. Current practice
  • 5. Notable figures Bitgood Falk + Dierking Hein Hooper-Greenhill Loomis Screven Silverman Korn Serrell Australia Lynda Kelly – AMARC Barbara Piscitelli Caroline Meehan Carol Scott Gillian Savage Janette Griffin
    • Entry points
    • Flow
    • Learning outcomes
      • MLA Global Learning Outcomes
    6. Key concepts
  • Your experiences
    • Gillian Savage
    • Ph. 9954 0455 (business hours)
    • E. [email_address]
    • Ning. http://musm7034.ning.com/
    Contact