1.2 Social Research Museums

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  • 1.2 Social Research Museums

    1. 1. Museum Research Methods MUSM7034 Semester 1 2009 Session 1.2 Social research in museums www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/
    2. 2. <ul><li>Overview </li></ul><ul><li>Issues </li></ul><ul><li>Current practice </li></ul><ul><li>Notable figures </li></ul><ul><li>Key concepts </li></ul>1. Introduction
    3. 3. <ul><li>Visitor Studies </li></ul><ul><li>Visitor experience </li></ul><ul><li>Cultural tourism </li></ul><ul><li>Marketing concepts </li></ul><ul><ul><li>Audience segmentation </li></ul></ul><ul><ul><ul><li>Demographic </li></ul></ul></ul><ul><ul><ul><li>Geographic </li></ul></ul></ul><ul><ul><ul><li>Behavioural </li></ul></ul></ul><ul><ul><ul><li>Psychographic </li></ul></ul></ul><ul><ul><li>Branding </li></ul></ul>2. Overview <ul><li>Environmental psychology </li></ul><ul><li>People and places </li></ul><ul><li>Evolutionary biology </li></ul><ul><li>Savannah design principles </li></ul><ul><li>http://www.slideshare.net/tirralirra/national-portrait-gallery-canberra </li></ul><ul><li>Urban design </li></ul><ul><li>Hubs / main street </li></ul>
    4. 4. 3. Issues <ul><li>Children </li></ul><ul><li>Learning outcomes </li></ul><ul><li>Cultural tourism </li></ul><ul><li>Economic evaluation </li></ul><ul><li>Visitor as consumer </li></ul>
    5. 5. <ul><li>Museums Australia SIG – Evaluation and Visitor Research. </li></ul><ul><li>Major museums have visitor research specialists on staff. </li></ul><ul><li>Others commission research regularly or irregularly. </li></ul><ul><li>Trends towards web-based research </li></ul><ul><li>Online consultation in development phases </li></ul><ul><li>Online surveys to evaluate exhibitions/programs </li></ul><ul><li>Online surveys for audience segmentation </li></ul>4. Current practice
    6. 6. 5. Notable figures Bitgood Falk + Dierking Hein Hooper-Greenhill Loomis Screven Silverman Korn Serrell Australia Lynda Kelly – AMARC Barbara Piscitelli Caroline Meehan Carol Scott Gillian Savage Janette Griffin
    7. 7. <ul><li>Entry points </li></ul><ul><li>Flow </li></ul><ul><li>Learning outcomes </li></ul><ul><ul><li>MLA Global Learning Outcomes </li></ul></ul>6. Key concepts
    8. 8. Your experiences
    9. 9. <ul><li>Gillian Savage </li></ul><ul><li>Ph. 9954 0455 (business hours) </li></ul><ul><li>E. [email_address] </li></ul><ul><li>Ning. http://musm7034.ning.com/ </li></ul>Contact

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