TIRF at 2010 TESOL Convention - Reece Duca

TIRF
Why is English
Important to Global Corporations?
Reece Duca
Founder & Chairman of
GlobalEnglish Corp

Why are Global Corporations important to TIRF?
Canary in the coal mine
English Proficiency is a Big Problem
Size is surprise
Don’t have a solution

My Focus Today
What is the problem?
What caused it?

Global Corporations’ Focus
Efficiency
+
Productivity
=
More Profits & Sustainability

Efficiency & Productivity Examples
ERP
CRM
Network Managers
Data Base management
etc
All facilitate the flow of information between one part and another of an organization

What is missing?
CM Communication Management Tools
ELRP English Language Resource Manager

Globalization,
Technology,
English,
&
Human Global Network

BEFORE GLOBALIZATION

AFTER GLOBALIZATION % of Non-Native Speakers in Global 1000 Companies 1996: 30% 2006: 50% 2011: 70% Source: WTO

True global economy
Free markets grow from 800M to 3B
Exports leverage demand of global economy
Fundamental changes:
Rules of law
Capital flows & Savings
Exports
Digital connectivity as driver and enabler
Number communication connections explodes
Every city in every country
What’s Happening?

Evolution of the Global Corporation & Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 . . . But Not Imperative TODAY Defining Period: ● Global Integrated Strategies ● Digitally Connected Global Human Network Local Languages Dominate.. English For Supply/Customer Chain English Proficiency Imperative Global Integration Begins English Importance Growing Regional Offices Geographic Autonomy

Tipping Point: 2005-2010 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skill Required Tolerance for Poor English Skills Huge English Skills Gap Global Human Network Digitally Connected Globally Connected

Survey Employees of Global Corporations today 91% of respondents indicate English is critical or important! ...Only 9% indicate their current level of English is sufficient for their job. From the Globalization of English research study (including 25,000 respondents from 300 of the world’s leading companies: GE, Pfizer, P&G, Unilever, HP, Reuters, etc.

90% of employees indicate English is critical or important
9% indicate their current level of English is sufficient for their job
Yet Global Winners Will Have Efficient English Perfect Storm for Global Corporations
Corporations are looking for a solution that:

Scalable
Can be rapidly deployed
Can deliver consistent results
Is measurable on a global basis
Is cost effective

My Conclusion
1 st Principles:
English language is a education imperative
Huge Problem:
MOE
Individuals, Parents
Corporations
Two generations to solve
TIRF, British Council and other organizations must tackle it

TIRF at 2010 TESOL Convention - Reece Duca

by The International Research Foundation for English Language Education (TIRF)

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