Your SlideShare is downloading. ×
0
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
New Politics Communication Agency
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

New Politics Communication Agency

2,050

Published on

Credentials of the biggest advertising and PR firm in Albania.

Credentials of the biggest advertising and PR firm in Albania.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,050
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
47
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. credentials presentation Tirana 2011 www.new-politic.com
  • 2. New Politics is the leading communications and marketing company in Albania with a specialty in public relations, media, event management & production. Our Mission is to providing cost-effective and results-driven communication services to our clients for them to meet their goals. Our approach is straightforward: to deliver the highest value counsel and solutions that maximize client’s business goals. New Politics was founded in 2006 and has proved to be the leading partner for private and public institutions and individuals for organizing PR campaigns, managing events, monitoring and analyzing the media, and has an established experience with product positioning, brand sales growth, and corporate citizenship.
  • 3. Our departments…
  • 4. Organizational Chart
  • 5.
    • New Politics has the capabilities to cover the whole spectrum of the advertising and marketing services.
    • Professionals working in our different departments put us in the best conditions to provide qualitative service to all our clients and accomplish their needs as effectively as possible, in terms of time and money.
    • We are able to plan full strategic and communication campaigns, which place our clients in the spotlight of their target groups and not only.
    • In the following slides are given two examples of full campaigns we have performed and executed for some clients of ours.
  • 6. Case Study 1 PRAKTIKER (1 st DIY Industry in the country) Launch
    • 360o Communication Campaign
    • Creative (Slogan, TV Spot, Radio Spot, Layouts for Print and Outdoor)
    • Media (Media Plans & Media Buy – including TV, Radio, Outdoor, Print in newspapers & magazines, advertisement in Web-s, Bus branding)
    • Opening Ceremony/ Event
    • Press Conference & PR Services
    Print CTL Outdoor/ Billboard Catalogue Event Outdoor
  • 7. Case Study 2 EMPORIKI BANK 10 Years in Albania
    • 360o Communication Campaign
    • Creative (Slogan, TV Spot, Radio Spot, Layouts for Print and Outdoor)
    • Media (Media Plans & Media Buy – including TV, Radio, Outdoor, Print in newspapers & magazines)
    • Anniversary Ceremony/ Event
    • PR Services
    CTL Outdoor/ Billboard Event TVC Production
  • 8. Research & Analysis
  • 9. + Collaboration & Assistance
  • 10.
    • Answers to questions such as "Where can I best reach my target audience?", “What message is most compelling to my key customers?" and "How are my current communications resonating with my employees and customers?" help define and optimize the impact of businesses communications programs.  New Politics  assisted by a well-known and expert international partner in the field, such as  R.B.O (The Retail & Branding Optimization Company) , is able to answer these questions and access hard-to-reach segments and far-flung audiences based on client need.  The valuable expertise and long-term experience of our partners (R.B.O) helped us introduce in the Albanian business environment this new service.
    • We explore market potential and market trends.
    • We test products and advertising.
    • We help our clients build long term relationships with customers.
    • We study audiences and their perceptions of various media. We listen, so we can understand your business and customize our work to precisely match your needs.  We deliver creative and concise Recommendations & Analyses that get right to the point-quickly.  
    What we can do
  • 11. Media
  • 12.
      • What we do…
    • We provide Strategic Planning of Advertising Campaigns including selection of media mix, advertising time and space, as well as budget allocation on media
    • Provide all negotiations with media to obtain the best prices and create an advantage for clients
    • Prepare detailed media plans in each medium such as TV, Radio, Print, Outdoor & Websites campaigns
    • Provide media monitoring and reporting
  • 13.
    • What we do…
    • Select the best TV programs to be sponsored by its clients
    • Evaluate sponsoring packages in terms of cost and benefits
    • New Politics monitoring department records all data for 11 main TV stations and 45 newspapers and magazines.
    • Our monitoring department gives us the opportunity to fulfill all client’s advertisement campaign needs
  • 14. Our Clients…
    • Emporiki Bank
    • Taçi Oil
    • Aleat Sagem
    • ZOTT (Monte & Yogobella Products)
    • Albanian Post Service
    • COIN & OVS
    • Albanian Government
    • Italian Embassy
  • 15. Public Relations
  • 16.
    • The PR department in New Politics is composed of professional PR specialists and journalists.
    • We are dedicated to providing results-driven communication services to our clients for them to meet their goals.
    • Our approach is straightforward: to deliver the highest value counsel and solutions that maximize our client’s business goals.
    • Our PR services are grouped in these main categories:
    • Media Relations
    • Corporate Communications
    • Digital Media
    • Public Affairs
    • Crisis Communications
    • Corporate Social Responsibility
    • Grass Roots outreach
  • 17. Media Relations The essential skill of public relations is the ability to assemble a good story. Our Media team is composed of skilled reporters and managers who anticipate the daily media agenda and communicate their client’s messages in a convincing way. New Politics excels at telling complex stories that will resonate from high-level business media to the consumer press. 
    • Our media relations services include:
    • Strategy and Message Development
    • Tracking and Analysis
    • Audience Targeting
    • Speech and ghostwriting services
    • Audits
    • Editorial Campaigns
    • Media Event Organization
    • Media Training
    • Media Tours
    • Media Material Development
    • Database Development and Maintenance
  • 18. Corporate communications From company and product launches to reputation management, New Politics provides communications services that help corporate clients meet their earning and business goals. We endeavor to understand each client’s unique culture and challenges to create messages that help them to communicate in novel and captivating ways.
    • Our corporate communications services include
    • Corporate brand positioning
    • Internal communications
    • Investor relations
    • Crisis and litigation communications
    • Corporate Social Responsibility
    • Executive reputation management
  • 19. Digital Media Access to new technologies and information has revolutionized communications, enabling everyone to consume, create, share and edit information on their own terms. New Politics assists clients to understand, adapt to and participate effectively in this exciting new communications environment, and provides the local know-how for how to approach these new channels in Albania. Our team devises and deploys digital communications strategies that complement traditional communications campaigns and offer efficient and measurable business results. Our services include:
    • Online Experience Design
    • Website and blog design/development
    • Branded content and content distribution
    • Online advertising
    • Online video
    • Social Media/Community Development
    • Social media participation / strategy
    • Social network application development
    • Social media advertising
    • Online community development and moderation
    • Wiki development
    • Digital Reputation Management
    • Online media/blog monitoring/engagement
    • Online public relations
    • Digital crisis and issues management
    • Website/digital strategy
    • Web writing
    • Search optimization and deoptimization
  • 20. Public Affairs As globalization and European integration influences economic, social and political elements in Albania, it has become vital for corporations to understand and master the emerging and often complex political and regulatory issues that impact their businesses and industry. In an environment in which the Government plays a key role in influencing and creating public policy, our public affairs programs plays a vital role in delivering real gains to businesses. Working with proprietary tools and leveraging in-house expertise we help define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach scheme extending across Albania. Our approach is strategic. We offer insights and ideas that go beyond mere issues management.
  • 21. Crisis Communications Unexpected events or unwanted media attention can all provoke crisis situations in the affected companies, the effects of which can extend far beyond any immediate financial loss. These effects potentially include loss of reputation in the public arena and uncertainty among business partners and shareholders, which can additionally culminate in an adverse internal working environment. New Politics offers a wide range of crisis management services. In the space of a few hours, we can send a qualified team out to you.  
    • Our crisis management services include:
    • Support with compiling an individual crisis reaction plan
    • Enhancement of the crisis management specialists and support in designing processes
    • Timely support and assistance
    • We can draw on experts to support and advise you. As a local based company, we can mobilize resources within a short period of time. This allows us to access relevant information quickly and to assist you in introducing the appropriate measures.
  • 22. Corporate Social Responsibility Corporate Social Responsibility has now become central to business strategy as the measure of a company’s profile and success changes from revenue generation parameters to its contribution towards the community at large. Smart businesses however are able to find new ways to embrace such challenges and turn them into opportunities. They recognize that corporate responsibility can be good for their bottom line. This is why we suggest that all our clients create and sustain smart CSR programs that sustain and expand their image within Albania and the region at large.
    • Specifically we offer our clients to:
    • Study and determine the most appropriate CSR pillars for key client audiences
    • Design the CSR program
    • Follow up the CSR program
    • As the pioneer in comprehensive CSR knowledge and services in Albania we believe that New Politics is your perfect partner for launching a CSR program and is committed to provide the best services to that end.
  • 23. PR work & Events
  • 24. Client: AMC Project: Business Solution
    • Preparation of the Media Conference
    • Inviting the journalists
    • Preparation of the Media Materials
    • Organization of interviews after the conference
    • The activity was covered by all the national TV channels, all the newspapers and from the most clicked websites in Albanian.
    • Media Report
    Public Relations & Events
  • 25. Client: Tuborg Projet: Launch of Tuborg in Albania
    • Organization of the Media Conference
    • Moderation of the Media Conference
    • Journalists targeting and meetings
    • Invitation of the journalists
    • Interviews after the press conference
    • Creation and maintenance of the social network & social media profile
    • Preparation of all the media materials (press kit)
    • All the most important media covered the presentation in their economic rubrics
    • Media Report
    Public Relations & Events
  • 26.
    • Concept of the party
    • Preparation of VIP list with the key media representatives
    • Organization of one to one meetings between AMC representatives and Media
    • Articles the day after reflected the atmosphere created
    • Facebook was massively used where journalists commented on their photos
    • Media report
    Client: AMC Project: Media Clubs Public Relations & Events
  • 27.
    • Previous meetings with journalists and briefing about UNIFI
    • Concept of the conference
    • Generation of the future business partners list
    • Organization of one to one meetings
    • Invitation and confirmation of their presence in the conference
    • Invitation of media in the conference
    • Organization of interviews for UNIFI in media
    • More than 14 newspapers covered the conference and 7 TV channels, including the national ones
    • Media Report
    Client: UNIFI Communications Project: U NIFI Launch Public Relations & Events
  • 28. Client: Regency Casino Tirana Project: Opening in Tirana
    • PR and lobbing campaign before and after the launch of Regency Casino
    • Crises management solutions
    • Organization of the press conference
    • Managing different interviews in media
    • All the national TV channels and the biggest newspapers covered the conference in a positive way
    • Media Report
    Public Relations & Events
  • 29. Client: MTV Project: MTV Exit
    • Fundraising campaign
    • Media Conference to present the details of MTV Exit
    • Inviting and managing Albanian medias in Vlora
    • Organization of the interviews for the Albanian media
    • Media Report
    Public Relations & Events
  • 30. Client: Anna Vissi Project: promoting the song of EuroVision Client: Albanian Government Project: EU - Central European Initiative Conference in Tirana
    • PR and lobbing campaign for the Greek singer in Albania for the Euro Vision
    • Concept and organization of the Press Conference
    • Presence of Mrs. Vissi in the most important tv shows
    • Organization of different interviews
    • All the national TV channels and the national newspapers reflected positively her visit in Tirana
    • Awareness campaign before the event
    • Concept of the Ceremony
    • Working with the Govern Press Office managing media needs and requests
    • This event was covered from al the Albanians media and some of the most important international media
    Public Relations & Events
  • 31. Client: Albanian Post Project: Press Conference Albania ZIP Code
    • Awareness and articles before the presentation to explain why is important the ZIP code
    • Concept the Press Conference
    • Invitation journalists that cover economy
    • Preparation of the Media Kit
    • Organization of interviews and presence in TV shows of Posta Shqiptare representatives
    • All the Albanian media covered the conference
    Client: Japanese Tobacco International Project: Press Conference , JTI is present in Tirana
    • Meetings with journalists and briefing about the JTI presence
    • Concept the press conference
    • Targeting and inviting the appropriate journalists
    • Preparation of all the media materials
    • Organization of interviews
    • Media Report
    • The news was in the most important Albanian media
    Public Relations & Events
  • 32. Client: Tirana International Airport Project: Inauguration Ceremony of the New Terminal of T IA
    • Previous PR campaign and meetings with journalists
    • Target the journalists to be invited
    • Concept of the Inauguration Ceremony
    • Invitation of media
    • Preparation of the Media Kit
    • Media Report
    • This activity was covered from more than 29 press articles and 9 TV channels.
    Public Relations & Events
  • 33. Client: Aleat / Sagem Project: Inauguration Ceremony of the Personalization Center Client: Intesa Sanpaolo Bank / ABA Project: Ceremony of presenting American Bank under the name of Intesa Sanpaolo Bank
    • Previous positive articles in media
    • Different meetings with key media representatives
    • Preparation of the journalists list to invite
    • Concept of the Inauguration Ceremony
    • Preparation of the Media materials (press Kit)
    • Media Report
    • Interviews in some national TV channels
    • The most important medias (14 press and 8 TV channels) in Albania covered positively the inauguration and the work done from Aleat – Sagem
    • Media Report
    • Preparation of the journalists that cover such events
    • Managing a live connection with the ceremony in the most important news TV channel, news24
    • Preparation of the Media Kit
    • Invitation of the journalists
    • Organization of interviews
    • Media Report
    • With 16 articles in press and 6 articles in TV was covered the ceremony
    Public Relations & Events
  • 34. Client: Albanian Government Project: President George W. Bush in Tirana
    • Information campaign in media in cooperation with the Prime Minister press office
    • Organization of the Media Point to manage the requests of local and international media present
    • Live broadcast from Prime Minister premises
    • Media Reports
    • The visit was covered from all the Albanian media and all the most important American and international media
    Public Relations & Events
  • 35. Client: AMC Project: Annual What’s Up Concerts
    • Media management
    • Preparation of all the media materials
    • Organization of interviews
    • Live broadcasting
    • Media Reports
    • These activities have been covered from all type of medias, from local to national and satellite ones
    Public Relations & Events
  • 36. Client: Albanian Government Project: Albania in NATO
    • Preparation of the media flow
    • Accompanying media in all the activities
    • Working with the Govern Press Office to manage media needs
    • Media Reports
    • The activities organized in different places were live broadcasted in 3 TV Channels and covered in all the Albanian media.
    Public Relations & Events
  • 37. Client: Taçi Oil Project: Taçi Oil Tournament , second edition Albania – AC Milan
    • Concept of the Media Conference
    • Accompanying AC Milan football team
    • Preparation of Pres Kit in collaboration with Taçi and AC Milan Press Office
    • Organization of the interviews
    • Media Reporting
    Public Relations & Events
  • 38. Client: CEZ Project: CEZ Albania official presentation
    • Media meetings and brief before the official presentation
    • Round table with journalists
    • Concept of the press conference
    • Targeting and inviting the appropriate journalists
    • Preparation of all the necessary material for media, the press kit
    • Organization of interviews after the media conference
    • Media Report
    • The activity was covered positively in all the economic news in TV and in all the Albanian press
    Public Relations & Events
  • 39. Client: Tirana Internaional Airport Project: TIA inauguration of the extension of the passengers terminal
    • Targeting and inviting the appropriate journalists
    • Preparation of the media materials
    • Organization of media tour
    • Live broadcasting of the ceremony
    • Preparation and invitation of VIP guest, in collaboration with TIA staff
    • Media Monitoring
    • All the TV channels, national and local, included this activity in their economic news. The same massive coverage was from press too
    Public Relations & Events
  • 40. Client: Mane TCI Project: TEG inaugurates the start of the works
    • Concept of the inauguration event
    • Preparation of the invitee list
    • Preparation of journalists list to be invited
    • Invitation of journalists
    • Preparation of media materials, press kit
    • Media report
    • The inauguration was covered from 5 TV channel and almost all the newspapers
    Public Relations & Events
  • 41. Client: Praktiker Project: Praktiker presentation in Albanian market Press Conference
    • Media meetings and briefing before the inauguration
    • Preparation of the media conference
    • Invitation of the journalists
    • Preparation of interviews
    • Organizing the presence of Praktiker representatives in TV shows
    • Preparation of all the media materials for the press kit
    • Preparation of the VIP list
    • Invitation and confirmation of the presence of VIP list
    • Media Report
    • The inauguration was covered with 16 press articles and from all the 4 th national TV channels
    Public Relations & Events
  • 42. Client: Emporiki Bank Project: 10 years in the Albanian Market
    • Concept of the anniversary ceremony
    • Preparation of the VIP invitee list
    • Invitation and confirmation of the VIP invitee
    • Invitation of media
    • Preparation of the media materials, press kit
    • Media Report
    • The 10 th anniversary of Emporiki bank was covered from 4 TV channels (3 of them national) and 8 newspapers
    Public Relations & Events
  • 43. Client: Coin Tirana Project: Inauguration Ceremony and Press Conference
    • Communication Strategy
    • Creation of the VIP list to invite
    • Invitation and confirmation of the VIP invitee
    • Preparation of the media materials
    • Invitation the media
    • Organization of the media conference
    • Organization of interviews
    • Managing 2 insertions in 2 different TV shows
    • Media report
    • The opening and the press conference was covered from 6 TV channels (3 national) and from 20 newspaper
    Public Relations & Events
  • 44. Client: Albanian Government Project: Visa Liberalization
    • Buzz generator
    • Social Media Moderator (youtube, facebook, etc.)
    • Grass Roots outreach
    • Live broadcasting in 4 national TV channels
    • Media Report
    Public Relations & Events
  • 45. Client: AMC
    • Creation and proposal of the project
    • Managing the project
    • Prepare the PR Campaign for each of the CSR programs
    • Preparation of the media kit for each of the CSR programs
    • Media Report
    • In the CSR programs are used different types of media formats from social media to news editions, from TV shows to special articles in print.
    Corporate Social Responsibility Programs
  • 46. Client: AMC Corporate Social Responsibility Programs
    • Creation and proposal of the project
    • Managing the project
    • Prepare the PR Campaign for each of the CSR programs
    • Preparation of the media kit for each of the CSR programs
    • Media Report
    • In the CSR programs are used different types of media formats from social media to news editions, from TV shows to special articles in print.
  • 47. Client: Fondacioni Fëmijët Shqiptar “Domenick Scaglione” Project: Awareness campaigns for children
    • Design of the Awareness campaign for children
    • Media Relations
    • Fundraising
    • Media Reports
    • During the activities have been involved all the medias and sometimes they have been partners in different project
    Corporate Social Responsibility Programs
  • 48.
    • Media Monitoring
      • PR monitoring & reporting
      • Advertisements monitoring & reporting
  • 49. N ew P olitics offers the possibility to have daily monitoring of media for issues and key words that the clients are interested in. We also can provide weekly or monthly detailed report with all the articles and relevant analyses. We monitor 32 newspapers and 13 magazines, more than anyone else in Albania does. We can monitor more than 11 TV channels, the 4 national TV channels and the local TV channels that have the largest coverage in Albania territory.
    • tvsh
    • vizion plus
    • ora news
    • scan
    • abc
    • top news
    PR Monitoring and Reporting
    • top channel
    • klan
    • al sat
    • koha tv
    • news 24
  • 50. PR Monitoring and Reporting
  • 51. P ress and Web C lipping sample
    • Delivered through email
    • Scan of the entire article and of the full page where the article is placed for PRINT
    • Print Screen of the web where is mentioned the key word from the client for WEB
    • Information about the surface of the article and general information about the newspaper or magazine
    • Brief of the article
    PR Monitoring and Reporting Media: Panorama (newspaper) Circulation: 20,000 Title: Commission gives OK, AMC part of “Deutsche Telekom” Page: Economy, page 6 Size of article 365 cm ² Date 23-09-2008 Brief xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
  • 52.
    • Delivered in the first working hours
    • Delivered through email
    • Brief of all the information concerning the key words from the client
    • Can be added other general information in brief to create a full picture what happens
    PR Monitoring and Reporting Sample of Morning Press Brief
  • 53. Sample of Media Review PR Monitoring and Reporting
    • Delivered from 12:00 to 13:00 o’clock
    • Delivered through email
    • Full article where is mentioned one of key words given by the client
    • Can be added other general information to make a full picture what happens in media and society
    • Media Review includes TV channels, Websites Newspapers and Magazines or can be done separately
  • 54. TV Clippings sample PR Monitoring and Reporting
    • Delivered through email or other digital device as USB, CD or DVD
    • Full article where is mentioned one of key words given by the client
    • Information about the duration of the TV article, the program where is mentioned the key word and general information about the television
    • Full text of the article
    Date: February 29, 2008 (Thursday) Media: Scan TV Coverage: 52,43 % of the territory Title: The first Japanese company opens its office in Albania. Full Text: First Japanese company opens its offices also in Albania. XXX is the third world company in the world for the XXXX production, as well as one of the two main XXXX companies present in the Albanian market. The general manager of the company XXX XXXX underlines that their presence in Albania will solicit other companies, especially from Japan to invest in Albania. In the beginning, the company will employ 10 of Albanian experts in marketing and distribution. Duration: 43 seconds
  • 55. PR Monitoring and Reporting Sample of Monthly Media Report Publicity share on Corporate presents the percentage of the articles that each company had during a month, on Corporate category. Publicity share on CSR and Sponsorship presents the percentage of the articles that each company had during a month, on CSR and Sponsorship category.
  • 56. PR Monitoring and Reporting Sample of Monthly Media Report Publicity share on Products & Services presents the percentage of the articles that each company had during a month, on Products and Services category. Reached Audience presents the maximal number of audience that could be reached based on the circulation of the newspapers where the articles were published.
  • 57. PR Monitoring and Reporting Sample of Monthly Media Report Grade Average graphic shows the average evaluation of the article on telecommunication companies based on what the journalist wrote on the newspapers. The scale used is from 1 to 5. 1 is for negative and 5 for positive and highly supportive. The size average graphic shows the average of the surface that covers the articles on each company in the printed media. This surface includes text and photos.
  • 58. PR Monitoring and Reporting Sample of Monthly Media Report The surface covered graphic shows the total surface (or timing) that covers the articles on each company in the printed media. This total amount of the surface presented in cm² includes text and photos. The number of the articles graphic shows the total number of the articles on each company in the printed media during the month of June. AMC has more than the double of the article amount of all the other companies in print media.
  • 59. PR Monitoring and Reporting Sample of Monthly Media Report Other data analyzed and report are the placement block, the type of readers (such as democratic party, socialist party, republican readers, sports readers, economy readers, etc), the number of articles each newspaper publishes for you company as well as your competition, etc. The number of the articles graphic shows the total number of the articles on each company in the printed media during the month of June. AMC has more than the double of the article amount of all the other companies in print media.
  • 60.
    • New Politics
    • provides its monitoring services based on three main aspects:
        • Technical monitoring system
        • Monitoring system is digital and enables monitoring 20 hours / day. The server stores
        • all data transmitted during the day. The capacity of the server enables to preserve for two
        • months all materials the client is interested on.
        • Trained staff
        • The monitoring department is composed of 5 skilled and trained persons,
        • who cast all details on database.
        • Full database
    • Every data transmitted is recorded on the server, creating in this way a complete
    • advertisement archive. The way database is created, gives us the opportunity to extract all
    • the necessary and required data at every moment.
    Advertisement Monitoring and Reporting
  • 61. Recording of each TVC Our monitoring service can provide for 11 TV stations, which, in fact, are the most important television stations in Albania. TV stations that we monitor are: Top Channel, Klan TV, Vizion +, TVSH, Scan TV, Abc News, Ora News, News24, Alsat TV, KohaTV. Monitoring includes: All advertising spaces in the press The monitoring department is able to monitor almost 45 newspapers and magazines. Some of the main newspapers & magazines we monitor are: Panorama, Shekulli, Shqip, Koha Jone, Gazeta Shqiptare, Sot, Albania Daily News, Tirana Times, Jeta, One, Trendy, Anabel, Elegance, Am Cham, etc. Advertisement Monitoring and Reporting
  • 62. We report for clients and their competitors , the following …
    • TV Advertising Monitoring Report includes:
    • Verification of media plans
    • Airtime / TV station
    • No of airings
    • No of 30” spots
    • Share of prime time - non prime time
    • Share of quality placement
    • Share of weekend - working days transmitting
    • Share of spending budget (based on rate cards)
  • 63.
    • Press Advertising Monitoring Report
    • Verification of media plans
    • Type of layouts
    • Type of brand category
    • Reached audience (based on circulation)
    • Share of spending/budget (based on rate cards)
    We report for clients and their competitors , the following …
  • 64. Sample of airings’ share and insertions share Each column shows the no. of airings for each company per month. This graph shows the share of ins. ( converted in full pages) between 3 competitors . Since there are many newspapers & magazines, we have categorized them referring to type of news & content. In this way, total no. of ins ( converted in full pages), refer each category of print.
  • 65. Reached Audience presents the maximal number of audience that could be reached. This is based on the circulation of the newspapers where the ads were published. Sample of reached audience
  • 66. Sample of budget share These graphs show the monthly budget share for 3 competitors AMC, Vodafone & Eagle Mobile for each TV station and for each category of print.
  • 67.
    • Below the Line Activities
  • 68. What we deliver Below the Line & Events: As very experienced marketing and event management agency we provide innovative ideas, Unique events and Below the Line strategies and concepts to promote further your products and develop & enlarge your business. Promotions on the TV : We extend the promotional activities & happenings on the TV shows, to ensure like this a more innovative, spread and successful brand advertising Supervising & Reporting: As a very important part of the activity and collaboration reporting on the well going of the activity, customers behavior and brand diffusion we provide weekly and monthly reports to our clients. Production of promotional items : We can design and product promotional items starting from flyers, posters, brochures, catalogues, creative products, stands, personalized PoP-s.
  • 69. Tuborg Launch Campaign
    • BTL in the bars of Tirana & beaches, to create awareness on the product availability
    • Buy & Get promo mechanism, to push trial
  • 70. AMC New Corporate “E shohim botën si ti” Scratch card
    • Scratch cards promo mechanism
    • BTL at night clubs, sponsored by AMC
  • 71. Emporiki Bank South Albanian-Greek Borders & Airport
    • BTL at Kapshtice- Korce; Kakavi- Sarande; Durres port; Vlore port
    • Distribution of info flyers on Loans and Deposits, by Emporiki Bank
    • Distribution of giveaways
  • 72. Italian Embassy 2010 Distribution of info flyers on the month of event’s June & DJ’s Fest Printing and production of all promotional materials, bags, Cd holders etc.
  • 73. ETC Shopping center Design & Production of all promotional items- fliers & giveaways Distribution of info flyers on - Discounts; special celebrations; new shop openings
  • 74. AMC What’s Up?! Albanian Beaches, North & South SUMMER TOUR 2009
    • BTL activities at six beaches
    • Distribution of promo flyers
    • Handing out giveaways
    • Braded vans for the promo tem
  • 75. AMC What’s Up?! Albanian Beaches, North & South SUMMER TOUR 2010
    • BTL activities at six beaches
    • Distribution of promo flyers
    • Beach games – football table & puzzle
    • Handing out giveaways
    • Braded vans for the promo tem
  • 76. AMC “SUMMER DAY 14 MARCH 2011”
    • Event concept & Implementation
    • Promotional activity
    • Design & Production
  • 77. Promotional items Pins Mouse pads Waste bag CD case T-shirt Umbrellas Beach balls Sun shades Car freshener
  • 78. Agenda 21 Our Clients
  • 79. Thank you…

×