Hannah Tometzki (me)
Norwich – it’s a littleplace in the UK
NewsletterSales toolTraffic DriverTeaserInformative
SpamHarassing or annoyingWebsite, lecture or novel
Content    Design     Audience
What do you want readers to see above all else?While you have their attention…
Extra information                     at the bottomThe important bitsat the top
If you don’t have anything good to say,   Who doesn’t                                           love a sale! don’t say any...
A regular feature or weeklyWe are creatures of habit. We like tonewsletter can reinforce theknow what’s coming.message of ...
If it’s too good to be true, it’s probably a lieGrab their attention!        Capitals should be used appropriately        ...
Tell them things they might not have foundthemselvesMake them want to know moreDrive traffic
Know your audienceCustomise where possibleAvoid unrelated materialRecognise related material
View online    Social  sharing              Tell a friendUnsubscribe
Establish andreinforce yourcompany image
HierarchyClear blocks of contentFlow of informationUse of colour
Consistency and flexibility can coexistTemplates that maintain a consistent lookand layout style but provide independencef...
Understand limitations of your systemConsistent tone appropriate to the audienceTell your designer what you want, andwork ...
Explain limitations to your clientPick the best tool for the job & know it well
Create differentlayout optionsfor your client
Change theorder, removeor add contentchunks
Give clientseasy access toedit any content
Manage multipleclients & give themlimited access
Get to know your audienceTell them something interestingTrack the resultsNever send at 5pm on Friday
ecomTIM Email Marketing
ecomTIM Email Marketing
ecomTIM Email Marketing
ecomTIM Email Marketing
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ecomTIM Email Marketing

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ecomTIM Email Marketing

  1. 1. Hannah Tometzki (me)
  2. 2. Norwich – it’s a littleplace in the UK
  3. 3. NewsletterSales toolTraffic DriverTeaserInformative
  4. 4. SpamHarassing or annoyingWebsite, lecture or novel
  5. 5. Content Design Audience
  6. 6. What do you want readers to see above all else?While you have their attention…
  7. 7. Extra information at the bottomThe important bitsat the top
  8. 8. If you don’t have anything good to say, Who doesn’t love a sale! don’t say anything at all.Touch base
  9. 9. A regular feature or weeklyWe are creatures of habit. We like tonewsletter can reinforce theknow what’s coming.message of your business, makingpeople think about you before theythink of your competitor.But only if you have something tosay that is worth reading.Otherwise it’s just like spam
  10. 10. If it’s too good to be true, it’s probably a lieGrab their attention! Capitals should be used appropriately Don’t shout at your reader Key words attract attention but balanced to not appear like spam Appeal to the reader directly
  11. 11. Tell them things they might not have foundthemselvesMake them want to know moreDrive traffic
  12. 12. Know your audienceCustomise where possibleAvoid unrelated materialRecognise related material
  13. 13. View online Social sharing Tell a friendUnsubscribe
  14. 14. Establish andreinforce yourcompany image
  15. 15. HierarchyClear blocks of contentFlow of informationUse of colour
  16. 16. Consistency and flexibility can coexistTemplates that maintain a consistent lookand layout style but provide independencefor businesses to manage their owncampaigns
  17. 17. Understand limitations of your systemConsistent tone appropriate to the audienceTell your designer what you want, andwork with themIf you can’t afford a designer, use asystem that can.
  18. 18. Explain limitations to your clientPick the best tool for the job & know it well
  19. 19. Create differentlayout optionsfor your client
  20. 20. Change theorder, removeor add contentchunks
  21. 21. Give clientseasy access toedit any content
  22. 22. Manage multipleclients & give themlimited access
  23. 23. Get to know your audienceTell them something interestingTrack the resultsNever send at 5pm on Friday
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