ecomTIM Email Marketing
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ecomTIM Email Marketing

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ecomTIM Email Marketing ecomTIM Email Marketing Presentation Transcript

  • Hannah Tometzki (me)
  • Norwich – it’s a littleplace in the UK
  • NewsletterSales toolTraffic DriverTeaserInformative
  • SpamHarassing or annoyingWebsite, lecture or novel
  • Content Design Audience
  • What do you want readers to see above all else?While you have their attention…
  • Extra information at the bottomThe important bitsat the top
  • If you don’t have anything good to say, Who doesn’t love a sale! don’t say anything at all.Touch base
  • A regular feature or weeklyWe are creatures of habit. We like tonewsletter can reinforce theknow what’s coming.message of your business, makingpeople think about you before theythink of your competitor.But only if you have something tosay that is worth reading.Otherwise it’s just like spam
  • If it’s too good to be true, it’s probably a lieGrab their attention! Capitals should be used appropriately Don’t shout at your reader Key words attract attention but balanced to not appear like spam Appeal to the reader directly
  • Tell them things they might not have foundthemselvesMake them want to know moreDrive traffic
  • Know your audienceCustomise where possibleAvoid unrelated materialRecognise related material
  • View online Social sharing Tell a friendUnsubscribe
  • Establish andreinforce yourcompany image
  • HierarchyClear blocks of contentFlow of informationUse of colour
  • Consistency and flexibility can coexistTemplates that maintain a consistent lookand layout style but provide independencefor businesses to manage their owncampaigns
  • Understand limitations of your systemConsistent tone appropriate to the audienceTell your designer what you want, andwork with themIf you can’t afford a designer, use asystem that can.
  • Explain limitations to your clientPick the best tool for the job & know it well
  • Create differentlayout optionsfor your client
  • Change theorder, removeor add contentchunks
  • Give clientseasy access toedit any content
  • Manage multipleclients & give themlimited access
  • Get to know your audienceTell them something interestingTrack the resultsNever send at 5pm on Friday