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Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
Special Event Fundraising (2008)
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Special Event Fundraising (2008)

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2008 presentation on special event fundraising

2008 presentation on special event fundraising

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  • 1. Special Event Fundraising Part I
  • 2. Getting (Almost) Everything Donated  In many special events, the charity barely breaks even on ticket sales.  The income results from savings when donors provide free goods and services  The BEST way to increase income is to lower cost by getting in-kind donations
  • 3. Examples  Wine: A hall or hotel may charge a “corkage fee” for opening the bottles. That may make it cheaper to buy from them.  Food: Several restaurants may give one dish each to a gourmet fair. Look for restaurants that are about to open, or are new. Make sure the hall isn’t contracted to a caterer  Printing: Look for businesses that own a printing plant of their own. Chain stores, major corporations, newspapers, and classes in schools may donate printing.
  • 4. Other free items to pursue  Raffle and door prizes  Services of advertising agencies  Hotel rooms (especially on weekends)  Restaurant dinners  Books, especially last year’s coffee table art books, make popular prizes and are easy to get donated  Businesses will often donate goods, department stores have reputation for extraordinary generosity
  • 5. Taxes  You can give a donor a receipt for goods, but not for services
  • 6. How to Guarantee Income  Try to pay for expenses with someone else’s cash!  Find a partner who can make it easier to produce a successful event  Sponsors can:  Pay some or all the bills  Add experience and expertise  Provide labor power  Strengthen your credibility  Offer publicity  Donate goods and services for the event
  • 7. Types of Sponsors  Another non-profit that will split the expenses and revenue with you  Radio stations: They gain in public goodwill, and you gain in promotional services (many have community relation programs), be wise in your choice  NOTE: TV and newspapers are much less involved in this, unless for TV it’s a PSA
  • 8. Types of Sponsors  Service clubs: They can provide an army of talented volunteers ready to take on good work  **Some service clubs want part of the proceeds from events that they sponsor for their own charitable projects. Get the details beforehand  Firefighters are often willing to collect public donations of goods at their fire hall.
  • 9. Types of Sponsors  Some companies will donate samples of their products or services for your event.  One or two larger prizes for door prizes, or for an auction  Smaller items that each guest can receive as a party favor  Some may allow you to show off unusual or luxurious houses or apartments  People will pay for a tour, or to attend a dinner party there (just so they can see the interior of the home)
  • 10. Multi-Level Sponsorship  Call the largest sponsor a benefactor  They may get their name attached with your event  Their logo will appear on a large banner in a prominent place  They might also receive 3 seats at the head table, passes for 10 people, and a full-page ad in the program
  • 11. Multi-Level Sponsorship  Sustainers might be the next level  They may get smaller signs  2 seats at the head table, passes for 8  2/3-page ad in the program  Three companies might share the honor of guarantors  They could sponsor one of three meals at the event  Sponsor one performer
  • 12. Multi-Level Sponsorship  Each level gets a little more recognition for their investment  ALL get good value for their money
  • 13. Using Your Event Program to Find $$$  Include educational material about the organizations, as well as contact information  Tuck a donation request inside the cover  Tuck a form that recruits volunteers  Offer a form/coupon that allows you to contact anyone interested  Ask for anonymous comments to evaluate the event  Sell the program if it is high quality  Sell advertisements
  • 14. Challenge Grants Can Be Fun  Challenges can build spirit and loyalty to a group, community, or school  A person/organization donates money (or goods) to your cause and challenges others to match it
  • 15. Extra Income: After Events & Raffles  The names and address of the people who attend your event are GOLD, they supported you once, and likely will again  Door Prizes are most effective to get names  Petitions  Guest-books  Fish-Bowl Draw
  • 16. Auctions  Best items have emotion and psychological value  With items that fulfill a fantasy, a market price can’t be clearly established so bids run much higher  Autographed items  Used items by someone famous
  • 17. Auctions  Consider asking a company that owns a hot air balloon  Media stars and politicians to donate ties or other memorabilia  Radio stations allow top bidder to host on air  Sport reporters can take top bidders into the press box  Local, amateur cook can cook dinner  Teenagers can mow the lawn all summer
  • 18. Auctions  Celebrity and fantasy items do not provide something for everyone, a good mix of items is essential  The choice should be so wide that everyone should get excited about something  Air fare anywhere  Use of a billboard for a month  Season tickets  Landscaping Service  Gourmet Dinner for 2-12  Condos in Vail or the islands  Diamond ring
  • 19. Auctions  Live auction  More expensive  Easy to understand  Popular with most people  Silent auction  Less expensive  Requires thought  Provide less distraction that allows for other events to occur simultaneously  Normal range 200-650 people  To many distractions can reduce income at an auction  Normal “social season”: September to May
  • 20. How to Get Celebrity/Musician To Give Their Time for FREE  Usually easier to get a celebrity, than musician  Look for celebrity who is in the area (filming a movie, playing a tournament)  Be reasonable with your expectations (If they are to perform will they need costumes, equipment)  Have the person at a smaller reception, rather than having them just in the audience—people will have more of an opportunity to actually meet the individual
  • 21. How to Get Celebrity/Musician To Give Their Time for FREE  Reception before or after their performance, invite the star to the reception  Look for someone with a connection to your cause  Offer the star a gift that they will enjoy  Avoid going through an agent, if at all possible

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