Building Your Brand With LinkedIn

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Presentation created for students and faculty to explain the value of crafting a personal brand by using Linkedin

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  • Building Your Brand With LinkedIn

    1. 1. Building Your Brand With by LinkedIn www.DrChrystal.com
    2. 2. Your online presence, (or lack thereof), is another reflection of how people see you
    3. 3. Whether you like it or not, you’re creating your brand right now
    4. 4. It is not an issue of, “Should I brand or not?”
    5. 5. In this day and age, “A brand is a necessity, not a luxury.” Scott Bedbury
    6. 6. You have one
    7. 7. So the more relevant question is: How are you currently managing your brand?
    8. 8. At some point, someone will search your name online
    9. 9. At some point, someone will Hiring Managers search your name online Hiring Managers At some point, someone will search your name online
    10. 10. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some
    11. 11. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients
    12. 12. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients Potential Mates
    13. 13. At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients Potential Mates Potential In-Laws!
    14. 14. What will they find about YOU?
    15. 15. Personal Branding is a way to tell your story, your way
    16. 16. “Everyone has the chance to be a brand worthy of remark” Tom Peters
    17. 17. Using online social media tools, is a leading way to craft, create or control your brand
    18. 18. And take control of your brand!
    19. 19. allows you a professional outlet to highlight who you are and what you have to offer
    20. 20. With over 70 million users in 200 countries is the most widely used business networking site
    21. 21. has authority in Google & Bing Name Domain So when prospects or potential partners search your name, your LinkedIn information comes up.
    22. 22. allows people to see who you are & highlight other places you can be found online That’s me Include links to web sites, blogs, or e- portfolio’s that show off your work
    23. 23. allows you to highlight who you are & what you have to offer
    24. 24. allows you to include information about your education, certifications, and work experience
    25. 25. allows you to highlight your any interest and professional involvement
    26. 26. apps offer another avenue to display your work
    27. 27. recommendations allow colleagues, clients, and professionals to speak directly to you and your work
    28. 28. can serve as an online address books displaying information about the people you know
    29. 29. groups are an excellent way to communicate your interest and the type of people you like to interact
    30. 30. Question & Answers also allows you another avenue to display your knowledge and interest
    31. 31. In summary...
    32. 32. “If you want to influence the conversation, you’ve actually got to get into the conversation. Respectfully. Meaningfully. Just because that’s a social media cliche’ doesn’t mean you get to ignore it and hope it goes away.” Sonia Simone
    33. 33. Want more? Visit: www.DrChrystal.com

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