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Building Your Brand With LinkedIn

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Presentation created for students and faculty to explain the value of crafting a personal brand by using Linkedin

Presentation created for students and faculty to explain the value of crafting a personal brand by using Linkedin

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Building Your Brand With LinkedIn Building Your Brand With LinkedIn Presentation Transcript

  • Building Your Brand With by LinkedIn www.DrChrystal.com
  • Your online presence, (or lack thereof), is another reflection of how people see you
  • Whether you like it or not, you’re creating your brand right now
  • It is not an issue of, “Should I brand or not?”
  • In this day and age, “A brand is a necessity, not a luxury.” Scott Bedbury
  • You have one
  • So the more relevant question is: How are you currently managing your brand?
  • At some point, someone will search your name online
  • At some point, someone will Hiring Managers search your name online Hiring Managers At some point, someone will search your name online
  • At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some
  • At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients
  • At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients Potential Mates
  • At some point, someone will Hiring Managers search your name online Hiring Managers Colleagues point, someone will search your name online At some Potential Clients Potential Mates Potential In-Laws!
  • What will they find about YOU?
  • Personal Branding is a way to tell your story, your way
  • “Everyone has the chance to be a brand worthy of remark” Tom Peters
  • Using online social media tools, is a leading way to craft, create or control your brand
  • And take control of your brand!
  • allows you a professional outlet to highlight who you are and what you have to offer
  • With over 70 million users in 200 countries is the most widely used business networking site
  • has authority in Google & Bing Name Domain So when prospects or potential partners search your name, your LinkedIn information comes up.
  • allows people to see who you are & highlight other places you can be found online That’s me Include links to web sites, blogs, or e- portfolio’s that show off your work
  • allows you to highlight who you are & what you have to offer
  • allows you to include information about your education, certifications, and work experience
  • allows you to highlight your any interest and professional involvement
  • apps offer another avenue to display your work
  • recommendations allow colleagues, clients, and professionals to speak directly to you and your work
  • can serve as an online address books displaying information about the people you know
  • groups are an excellent way to communicate your interest and the type of people you like to interact
  • Question & Answers also allows you another avenue to display your knowledge and interest
  • In summary...
  • “If you want to influence the conversation, you’ve actually got to get into the conversation. Respectfully. Meaningfully. Just because that’s a social media cliche’ doesn’t mean you get to ignore it and hope it goes away.” Sonia Simone
  • Want more? Visit: www.DrChrystal.com