10 Twitter Strategies For Australian Brands

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People who matter Personalising Brand Talking Music CEO/Politican get closer to the big small business inﬂuencers friendly brands e.g. @KevinRuddPM brand hijacking Interactive News: e.g. @StephenConroy Recruitment @snobscrilla Newsroom with Feedback @Afﬁcionados_HH e.g. @marie_claire_au Broadcast @mumbrella RSS News @s2mDigital Shared community 2 way interaction 1 way interaction Celebrity experience: e.g. @abcnews Advice & Tips Conferences @Jessicaveronica Connecting communities TV shows e.g. @qftravelinsider Common interest Promos & competitions @sydney_sider e.g. @adtech Brand building @insightSBS Sampling e.g. @ispyLevis Echo Chamber Customer Service @hp_touchsmart Hashtags e.g. @BigPondTeam Internet memes social objects the Hive Mind Monitoring brands e.g. #chkchkboom any brand whether on or not on Twitter www.digitaltip.com.au Listening