How a Multi-Faceted Approach to Site
Promotion Can Secure Your Search Engine
Positions
In my last article on site promotion, I talked about why using one site promotion technique
is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and
show an example of how these techniques can build on one another to help you get better
search engine results from your search engine optimization efforts, as well as more traffic to
your site overall.
Then, in the next part, I'll tell you more about what some of the components to site
promotion are, and how they can work together to help you maintain your travel levels and
search engine position despite the ever-changing search engine algorithms.
Truly effective site promotion lies in using a group of tools and techniques to draw traffic to
your site from many sources that build on each other, rather than just one.
To illustrate how some of these promotion techniques work together and build on each
other, we need to go back to the previous example of my own site for a moment.
Each day, I get about 80 - 100 visitors to just my home page from search engines - this
month you can verify that by looking at the referrer list at the bottom of my home page
(see the resource box at the end of the article). As stated in the last article, visitors clicked
through to my site for 1959 different keyphrases. 15% of those phrases yielded more than
10 unique visitors, with the top result sending 214 people to my site.
That traffic is invaluable and shows proof of how you can use my multi-pronged
methodology to enable you to get top rankings even for more difficult terms. The methods I
use are a combination of different website promotion methods that have combined to keep
me consistently ranking in first page results for literally hundreds of terms. One of the more
difficult of these feats was ranking for the term “free traffic” in both Google and Yahoo on
the first page.
So how do I use other site promotion techniques to help keep my site from being dropped
from search engine results? And how can you learn how to do the same?
Okay, let's go back to our example, and look at May again. The next most frequent way I
get a visitor to my site is from someone clicking through to a link - 15 -20% of my traffic
comes this way.
My stats say that "1663 different pages-url" that were linked to me brought me visitors. The
top three links back to me brought me over 1700 visitors. After the top thirty, most links
brought me only 10 visitors or less each.
But even when a site brings me only one visitor, having several hundred sites do this adds
up to a lot of potential clients.
So, obviously, getting links back to my site wasn't the only important part of this particular

method of site promotion. It was getting people to actually click through those links to my
site. The trick is to get your link listed in places where visitors who are looking for your
information will be, and getting that link to appear with keyword related text that you
control.
Syndicating your site via RSS is one of the ways that this feat can be made easier - but
again, they are but a part of a well-rounded search engine solution. And there are certain
things you need to think about when setting up your blog that yield the most search-engine
friendly results, as alluded to in part three of this series.
Do you know what else is important about having many links pointing back to your site?
Other than the fact that, set up correctly, a percentage of people will click on them and visit
you?
It's the fact that search engines often find new content to include in their results through
links that follow back through to your site. That's one of the top functions of the search
engine spiders that crawl the web. They follow links that lead to other links, and so on,
deciding how to fill a deficit in their databases with the sites they find.
Not only that, but if the search engine algorithms should all change today, and state that
quantity of links pointing back to you will give you only a little bit of positive karma, and
that, from now on, only the quality of those links really gives you a big boost, if you used
the methods I teach, including ways to optimize your links, you’d still covered.
This isn't particularly difficult to emulate - if you use a multitude of ways to promote your
site to search engines, as well as other ways to increase your site’s traffic. Each one of the
techniques builds on the others, helping you maintain your search engine rankings, and
bringing new visitors from other sources. I'll have a sample list for you and a few resources
in the next part.
Tinu is a web site promotion specialist who writes about many different
ways to get more visitors to your web site. If you want better search engine
results, more visitors and return traffic she invites you to take a free
eCourse on business blogging at http://www.freetraffictip.com/blogtraffic/ today!