Ta Chinh

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Ta Chinh

  1. 1. I’m Vinh
  2. 2. TOPIC 4 : PROMOTION : TOOLS AND OBJECTIVES GROUP 8 CĐ11C1
  3. 3. Promotion is an important factor in marketing strategy of every company.
  4. 4. • Advertising. • Personal selling. • Sales promotion. • Public relations.
  5. 5. ADVERTISING
  6. 6. • The concept of Advertising: • The purpose of Advertising:
  7. 7. There are several methods and media of Advertising
  8. 8. 2007:$385 2010:$450 (billion)
  9. 9. WHAT DO YOU THINK ABOUT THE FUNCTION OF ADVERTISING ?
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