Generation Mobile: Internet and Online Media Usage on Mobile Phones among Low-Income Urban Youth in Cape Town, South Africa
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Generation Mobile: Internet and Online Media Usage on Mobile Phones among Low-Income Urban Youth in Cape Town, South Africa

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Some results on mobile Internet and mobile media usage by low-income urban youth in South Africa. This quantitative study brings about detailed data on mobile phone usage among this at-risk population ...

Some results on mobile Internet and mobile media usage by low-income urban youth in South Africa. This quantitative study brings about detailed data on mobile phone usage among this at-risk population group. Full results, topline and original questionnaire are posted on http://tinokreutzer.org/mobile

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Generation Mobile: Internet and Online Media Usage on Mobile Phones among Low-Income Urban Youth in Cape Town, South Africa Generation Mobile: Internet and Online Media Usage on Mobile Phones among Low-Income Urban Youth in Cape Town, South Africa Presentation Transcript

  • Internet and Online Media Usage on Mobile Phones among Low-Income Urban Youth in Cape Town Tino Kreutzer Centre for Film and Media Studies | University of Cape Town Mobile 2.0: Beyond Voice? – ICA Preconference, May 20-21, 2009, Chicago
    • Detailed survey on mobile phone usage among grade 11 students [N = 441] from highly deprived areas in Cape Town, South Africa
    • One-year project - data capturing concluded in November 2008
    • In-depth snapshot, not meant to be representative
    • Goal: Obtain detailed reliable quantitative data on mobile phone usage by low-income urban South African youth
    • 67% “own a cell phone” (AMPS, 2008)
    • 62% “own a mobile phone or a SIM card” (RIA, 2009)
    • 72% of youth “have a cell phone” (KFF/SABC, 2006)
    • 33% of “households with access to cell phones” (Tlabela et al., 2007)
    • 15% of households have “a computer at home” (RIA, 2009)
    • 5% of households have “a working Internet connection” (RIA, 2009)
    • Household surveys often struggle to assess recent trends because of question design
      • E.g. “Do you ever use the Internet?”
    • Industry reported data is insufficient
      • Only shows number of active SIM cards
    • Extreme inequalities among racial groups and between urban/rural users for Internet usage
    • Fast-changing trends and uptake
    • Grade 11, aged 16-20 (mean avg. 17.8)
    • Confronted with crime, HIV/AIDS, unemployment…
      • but: chance to finish high school, attend university
    • Population in relative or extreme poverty
    • Early technology adopters
    • Of prime interest to politicians, social workers, etc.
  • Targeted bottom 50% most deprived neighborhoods in Cape Town metropolitan area (shaded), showing school locations Using levels of multiple deprivation (health, education, employment, housing) rather than inconclusive income or similar indexes
    • Biggest challenge: no shared vocabulary
    • Qualitative methods and interviews to identify survey weaknesses
    • Usage ‘ever’ and ‘yesterday’ to establish absolute and typical-day usage
    • Detailed activity questions on online activities
    • 299 direct variables
    • 52 variables assessing Internet usage; 13 activities
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  • * Models not supporting Internet access Differences to 100% due to rounding. ( n = 366)
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  • PC only (5%) Mobile only (33%) PC and mobile (34%) 27% did not use Internet 63% have used the Internet at least once
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  • * non-Web activities
    • named 37% among 2115 websites
    • Portals WAP media portals make up 15% combined
      • Offering music, videos, games, pictures, etc for mobiles
    • 6% each: waptrick.com, nabster.wen.ru, Yahoo
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    • Personal communication
    • Gaming
    • Personal digital media
    • Instant messaging
    • Expenditure
    • Phone capabilities
    • Media preferences
    • Socio-economic position
      • Topline and full results available on tinokreutzer.org/mobile
    • More valuable content needs to become accessible from mobile phones
    • Better questionnaires in quantitative research
    • More qualitative probes to provide crucial context
    • All results
    • tinokreutzer.org/mobile
    • Email [email_address]