Foodavinci Demographics
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Foodavinci Demographics

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June 25, 2013

June 25, 2013
This is a compilation of marketing research I conducted for my company Foodavinci regarding people with diabetes, multiple food allergies and celiac disease.

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Foodavinci Demographics Document Transcript

  • 1. MARKET DEMOGRAPHICS June 25, 2013 North American Statistics Numbers of people 1. Demographic: Medical Needs 188.3 million people would benefit in North America Celiac disease and digestive disorders - Total: 90 million Canada - 20 million USA - 70 million Food Allergies: Total: 42.5 million Canada - 1.2 million USA - 41.3 million Diabetes -Total: 28 million Canada - 2.4 million USA -Total: 25.8 million children and adults in the United States—8.3% of the population have diabetes. -Diagnosed: 18.8 million people -Undiagnosed: 7.0 million people -Prediabetes: 79 million people* -New Cases: 1.9 million new cases of diabetes are diagnosed in people aged 20 years and older in 2010 Heart disease - Total: 27.8 million Canada - 1.3 million USA - 26.5 million no trans fat, saturated fat, salt or added sugars 2. Demographic: Fussy Eaters 148.2 million people would benefit in North America Households that can have dinner guests (US+CAN): 148.2 million Living with families -106.8 million Living alone - 41.4 million
  • 2. 3. Demographic: Learning to cook 70.1 million people would benefit in North America Newlyweds (years 1-3)- Total: 13.4 million Canada - 147,288 marriages /year x 3 x 2 people = 441,864 marriages, 883,728 people USA - 2,077,000 marriages/year x 3 x 2 people= 6,231,000 marriages, 12,462,000 people Bachelors - Total: 56.7 million Canada - 8.8 million USA - 47.9 million