Adaptive Sliding Canada Campaign

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April 1, 2012, Business: Emerging Technologies in Business / Social Media (BUS 450)
-creating a campaign for athletes training for the Paralympics in bobsleigh and skeleton

Published in: Social Media, Technology
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Adaptive Sliding Canada Campaign

  1. 1. Adaptive Sliding Canada @AdaptiveSliding inspiring its way into the 2018 Paralympics Celeste Jhala // Kimberly Nguyen-Don // Liam Ponton // Tink Newman
  2. 2. From the Start... Developing a brand identity & community Goal Inspire and support online community and promote Adaptive Sliding Sports Campaign Themes Inspiring Strong Courageous Fearless Exciting Experimental
  3. 3. The core of our campaign... perhaps hard core.
  4. 4. #GETFEARLESS campaign overview # Build community by targeting athletes & enthusiasts # Post relevant & inspiring content on Twitter and Facebook # Promote user submissions of #GETFEARLESS photos
  5. 5. Strategy & Execution Team planning, coordination, delegation and research Scheduling Celeste - Mon/Wed Kim - Fri/Sat Liam - Sun Tink - Tues/Thurs Goal Find & post content Engage with audience Answer questions Encourage #GETFEARLESS photos
  6. 6. Content Follower interaction
  7. 7. Twitter
  8. 8. # Hashtag content with live component
  9. 9. Obstacles Team planning, coordination, delegation and research Difficulty finding updated content Knowledge about adaptive sliding was limited to one team member Team communication needed to improve
  10. 10. Influencers Twitter (left to right) @CraigDrebit @BobTeamSpring @Egger_29 Facebook Alan Morasch Francis Chiasson
  11. 11. Successes Measuring goals & sentiment Goals: 100 Twitter Followers and 100 Facebook Fans # 162 twitter fans March 30th # 0% negative sentiment # 52 unique authors posting to #getfearless # users submitting photos, other content and responding to our posts # getfearless offline component initiated
  12. 12. # WHAT do we recommend? # Keep an ongoing internal communication # Create a feel of inclusiveness # Find your "tribe leaders" and take care of them # Keep the community open to everyone Finish strong.

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