MOON Y12 Media Studies The British Film Industry
Budget and Box Office <ul><li>Budget: $5 million </li></ul><ul><li>(Although this may sound a lot, it really isn’t!) </li>...
Awards <ul><li>BAFTA Awards 2010 </li></ul><ul><li>Alexander Korda Award for Best British Film - nominated  </li></ul><ul>...
Critical Reception <ul><li>89% Fresh Rating –  </li></ul><ul><li>8.0 / 10 – IMDB </li></ul><ul><li>“ one of the best perfo...
Production <ul><li>Directed by  Duncan Jones  (aka Zowie Bowie), UK. </li></ul><ul><li>Production Company:  Liberty Films ...
Production - Cinesite (Visual Effects, UK) <ul><ul><li>Hunt says he turns down a lot of producers looking for free vfx in ...
Distribution <ul><li>Sony Pictures Worldwide Acquisitions Group  acquired distribution rights to the film for English-spea...
Exhibition <ul><li>Opened on 57 screens (17 th  July 2009) </li></ul><ul><li>The film's British premiere was held on 20 Ju...
Questions… <ul><li>Who is the Target Audience for this film? How do you know? </li></ul><ul><li>How is the production of t...
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Moon - The British Film Industry

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Moon - The British Film Industry

  1. 1. MOON Y12 Media Studies The British Film Industry
  2. 2. Budget and Box Office <ul><li>Budget: $5 million </li></ul><ul><li>(Although this may sound a lot, it really isn’t!) </li></ul><ul><li>Box Office: worldwide $7,917,854 (£1.3m UK) </li></ul><ul><li>(Very good considering it was originally going straight to DVD!) </li></ul>
  3. 3. Awards <ul><li>BAFTA Awards 2010 </li></ul><ul><li>Alexander Korda Award for Best British Film - nominated </li></ul><ul><li>Carl Foreman award for special achievement by a British director, writer or producer in their first feature film - won </li></ul><ul><li>British Independent Film Awards 2009 </li></ul><ul><li>Best British Independent Film - won </li></ul><ul><li>Douglas Hickox Award for Duncan Jones - won </li></ul><ul><li>Best Actor for Sam Rockwell - nominated </li></ul><ul><li>Best Director for Duncan Jones - nominated </li></ul><ul><li>Best Screenplay for Nathan Parker - nominated </li></ul><ul><li>Technical Achievement, Original Score for Clint Mansell - nominated </li></ul><ul><li>Technical Achievement, Production Designll for Tony Noble - nominated </li></ul><ul><li>Fantastic'Arts 2010 </li></ul><ul><li>Special Prize - won </li></ul><ul><li>Critics' Prize - won </li></ul>
  4. 4. Critical Reception <ul><li>89% Fresh Rating – </li></ul><ul><li>8.0 / 10 – IMDB </li></ul><ul><li>“ one of the best performances of the year” – Empire Magazine </li></ul>
  5. 5. Production <ul><li>Directed by Duncan Jones (aka Zowie Bowie), UK. </li></ul><ul><li>Production Company: Liberty Films (UK, independent) </li></ul><ul><li>In association with Stage 6 Films . </li></ul><ul><li>Shot in 33 days. </li></ul><ul><li>Shepperton Studios (UK) </li></ul>Stage 6 Films is a label created by Sony Pictures Worldwide Acquisitions Group that acquires, produces and distributes 10-15 low budget (capped at approximately $10 million) films and direct-to-DVD releases per year. SYNERGY!!!
  6. 6. Production - Cinesite (Visual Effects, UK) <ul><ul><li>Hunt says he turns down a lot of producers looking for free vfx in return for a stake in their films. But he is open to exploring cut-price deals on interesting indie projects, such as sci-fi drama “Moon” , the feature directing debut of David Bowie's son Duncan Jones. </li></ul></ul><ul><ul><li>&quot;We're not doing it for the money, but because the script was good,&quot; Hunt says. &quot;'Moon' is a great example of us helping a U.K. producer to use vfx for the right reasons, to open up their film” </li></ul></ul>
  7. 7. Distribution <ul><li>Sony Pictures Worldwide Acquisitions Group acquired distribution rights to the film for English-speaking territories. Sony was considering to send Moon to go straight-to-video; but after Moon premiered at the 2009 Sundance Film Festival in January 2009, Sony Pictures Classics decided to handle this film's theatrical release for Sony Pictures Worldwide Acquisitions Group. </li></ul><ul><li>Sony Pictures Classics distributed the film in the United States theatrically, beginning with screenings in selected theatres in New York and Los Angeles on 12 June. </li></ul><ul><li>Certified 15 </li></ul><ul><li>Independent Film Co (UK) secured the rights for all other territories. </li></ul>
  8. 8. Exhibition <ul><li>Opened on 57 screens (17 th July 2009) </li></ul><ul><li>The film's British premiere was held on 20 June 2009 at the Cameo Cinema in Edinburgh as part of the 63rd Edinburgh International Film Festival </li></ul><ul><li>Released on both DVD and Blu-ray. </li></ul><ul><li>+ OD, downloads, itunes, etc… </li></ul>What does this tell About the film’s Target audience?
  9. 9. Questions… <ul><li>Who is the Target Audience for this film? How do you know? </li></ul><ul><li>How is the production of this film an example of Synergy at work? </li></ul><ul><li>Explain how Technological Convergence and Proliferation had an impact on the production, distribution and exhibition of this film. </li></ul>Consider niche or mass market, screens, premiere, release date etc…
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