• Other transitions, dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, post-production, visual effects.
“ representations of individuals,
groups, events or places…”
• Class and Status
• Physical ability/disability
• Regional identity
All the terminology mentioned on the previous slides are keywords.
Other you could mention include…
Realism – do the different techniques used work to make the piece realistic?
Verisimilitude – the construction of a believable world.
Stereotypes – how we expect people and places to be.
What could you be shown?
Type of drama
Eastenders, Corrie, Emmerdale.
Rome, Bleak House, Life on Mars.
Casualty, Holby City.
The Bill, Prime Suspect, Life on Mars, Cracker, Morse, Frost.
What are they used to represent?
The Mark Scheme
Explanation/analysis/argument (16-20 marks)
• Shows excellent understanding of the task
• Excellent knowledge and understanding of the technical aspects used in the extract
• Excellent discussion of the extract’s representations, clearly linked to textual analysis
• Clearly relevant to set question
Use of examples (16-20 marks)
• Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples
• Offers a full range of examples from each technical area
• Offers examples which are clearly relevant to the set question
Use of terminology (8-10 marks)
• Use of terminology is relevant and accurate
45 minutes to respond to 1 question.
Question will ask you to discuss the processes of production, distribution and exhibition in British Film.
Your answer should make reference to specific examples from the case studies we have studied.
The Case Studies
Your answer can should contained detailed examples.
You can refer to:
The UK Film Council (leading to Screen Yorkshire)
Verve Pictures (Bullet Boy)
You should refer to one main case study and use other examples to back yourself up.
Production / Distribution / Exhibition
The question requires you to discuss these three areas…
Production – Processes and decisions that take place when making a film.
Distribution – Advertising, merchandising and delivering the film to the market
Exhibition – The different ways in which the audience can ‘consume’ the film.
You should also make reference to…
In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games.
Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements.
Synergy in Film…
20 th Century Fox, produces,
distributes and markets films
Owned by News Corporation..
Which is Owned by Rupert Murdoch…
Who owns: Sky, News International, Harper Collins, MySpace…
What does all this mean????
Proliferation (through technology)
Downloading – itunes, ipod, apple TV
Digital Piracy – DVD’s, filesharing
Social Networking Sites – marketing and buzz
Accessibility – everywhere???
Control – industry/audiences
“ The importance of technological convergence for institutions and audiences”
What does convergence mean and why is it important?
When two or more technologies come together to create a new technology.
Audiences: Everything in one product.
Institutions: Audiences tied to one product.
Technology – The Digital Age
UK vs Hollywood
Different cultural values and appeals.
FilmFour relies on joint partnerships with other companies to make films: