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Viet Nam Pocket Reference Book Low Nielsen 2013

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  • 1. KNOW YOUR CONSUMER GROW YOUR BUSINESS 2013 POCKET REFERENCE BOOK: VIETNAM
  • 2. AN UNCOMMON SENSE OF THE CONSUMER. Understand what people watch, what they buy – and how they see you online. We measure over half of all global advertising. Provide TV ratings for 30 countries around the world. Track 80 percent of all internet usage. Scan billions of puchases every year.
  • 3. household income classification 3 WE ARE NIELSEN Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That’s our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or what we measure, but also in how our insights can help you drive profitable growth. So let’s put our heads together. We’ll bring our insight to your business and help you grow.
  • 4. household income classification4 WE KNOW VIETNAMESE CONSUMERS Established in Vietnam since 1993, Nielsen has become the country’s leading provider of marketing and consumer information, offering strong capabilities and local knowledge across qualitative, quantitative, media and retail measurement led by teams covering FMCG, Consumer Products, Automotive, Finance, Pharmaceuticals, Telecommunications, Industry and Manufacturing, Real Estate and Tourism. Nielsen Vietnam conducts over a quarter of a million interviews annually and has a continuous monthly retail audit service covering over 90% of the urban population as well as regular rural measurement since 2004.
  • 5. household income classification 5 OUR SOLUTIONS Segmentation We analyze billions of data points from a host of sources, and from that, we can help show you consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map. We create custom segments to reach consumers that live between, or across, demographic segments. Innovation It might seem like a simple question, but the truth is, consumers often don’t know themselves. Our innovation approach identifies not only what consumers say they need, but also needs that haven’t yet been articulated. That’s where breakthrough product opportunities—those with true potential to achieve sustainable growth for your business— reside. CONSUMER INSIGHTS FOR SMARTER DECISIONS COMPREHENSIVE END-TO-END CONSUMER INSIGHTS FOR FASTER, SMARTER, BETTER DECISIONS TO HELP YOUR BUSINESS GROW. IDENTIFY DESIGN COMMUNICATE DISTRIBUTE SEG M ENTATION I N NOVATION SOCIAL S H OPPER AUDIENCE MEAS UREMENT MARKETI N G EFFECTIVENESS
  • 6. household income classification6 Marketing Effectiveness We collaborate with manufacturers, retailers and media companies so you can evaluate your marketing strategy from every angle. Our shared goal is to make the critical connection between your marketing and sales. Did your most profitable audience see your message? Did consumers respond positively? Did your activities influence them to buy your product, watch your show or sign up for your service? Which of your messages and media delivered the best results? Social We’re on top of social media because we know its intensity and immediacy can’t be overestimated. Our social media gurus have the inside track on the billions of social media conversations happening right now. By diving into the sea of digital chatter, we can provide you with real-time data to help you fine tune your market research. We’ll also help you uncover new customer segments, track brand health and advance your messaging. Shopper That’s where Nielsen comes in. Not only will we help you understand who your shoppers are, but we’ll pinpoint what they’re buying, where and when and why. Then, we’ll help you reach them. Understanding shopper attitudes, motivations and behaviors is crucial in creating a roadmap that funnels traffic in your direction. With this complete picture, we’ll help you reach your shoppers effectively and improve the performance of your stores, categories and brands. Audience Measurement Our audience measurement data and advanced solutions provide a comprehensive picture of how, when and where your consumers are connecting with content. With this insight, you can create programming that viewers love, which will make you a hit with advertisers.
  • 7. household income classification 7 NIELSEN VIETNAM TRACKED CATEGORIES Beverage Beer Biscuits & Pie Hair Conditioner Dishwashing Liquids Deodorants Fabric Softener Milk Powder Syndicated Baby Cereal Cigarette Baby Diaper Spoon Yoghurt Sweetened Condense Milk Facial Tissue Household Cleaner Laundry Products Tissue Household Insec. Aerosol & Coil Household Insec. Lotion Facial Care Products Feminine Protection Mouth Wash Personal Wash Shampoo Toothbrush Toothpaste Body Cream Lotion Bouillon MSG Chili Sauce Cooking Oil Gums Instant Noodles Mayon- naise Meal Maker Sauces Snack Energy Drink Fruit Juice Instant Coffee Packaged Water RTD Tea* RTD Milk* RTD Coffee* Sport Drink Tea bag Tonic food Drink Food Personal Care Household Care Milk Based Products Baby Products CIG
  • 8. household income classification8 MD NOTE It’s extraordinary how much the Vietnam landscape has changed since the first edition of the Nielsen Pocket Reference Book back in 2006, and the hunger for more information in Vietnam continues to grow. The last 12 months have certainly been very challenging for many companies in Vietnam, but we must remember for the most part, we continue to live in one of the most dynamic, volatile and exciting markets in the World. With this, the need to understand the changing landscape becomes increasingly more important. Equally, the companies that continue to succeed in Vietnam will be those that increase investment, increase innovation and most importantly, increase their understanding of the consumer. The use of technology continues to grow in Vietnam and as a result we have consumers and shoppers that not only are more informed about products and services, but they are also more demanding than ever before. This consumer is not only sourcing information from traditional formats such as TV and print, but they are accessing the internet and doing this more on the go, via mobile phones and tablets. With one of the fastest growing middle classes in the world, the thirst for innovation and exciting propositions will only grow. As a result, we are confident that Vietnam will continue to be a major destination for investment. Welcome to the 8th edition of the Nielsen Pocket Reference Book. This year’s version is a compilation of Nielsen findings over the past year, and our hope is that it helps you to identify trends in Vietnam and serves as a first stop reference when you have questions about the market and your specific area of interest. We have again included our own proprietary research as well as figures from the Vietnam Government Statistics Office. Sincerely, Vaughan Ryan
  • 9. household income classification 9 WHAT’S IN THE BOOK? 1. INTRODUCTION 03 • Company profile 04 • Tracked Categories 07 • MD Note 08 2. NIELSEN INSIGHTS - AT A GLANCE 10 • Vietnam Consumer Confidence Survey Q4 2012 12 • Business Barometer Survey – 2nd half 2012 23 • Vietnam Grocery report 35 • Personal Finance Monitor study 45 3. VIETNAM RETAIL OVERVIEW 52 • Shopper Trends 2012 54 4. HOUSEHOLD INCOME CLASSIFICATION 58 5. VIETNAM BY THE NUMBERS 62 • Demographic 64 • Economy 81 • Industry structure 83 • Output and Trade 90 • Statistics by key cities 99 • Health and Living Standards 109 • Key international economic data 121
  • 10. NIELSEN INSIGHTS AT A GLANCE
  • 11. 2
  • 12. 12 nielsen insights At a glance NIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY Concerns and Spending Intentions Around Asia Pacific in Q4 2012 The Nielsen Global Consumer Confidence Survey is conducted online in Europe, Asia Pacific, North America and the Middle East about consumers’ confidence levels and economic outlook. The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market, status of their personal finances and readiness to spend. The survey is conducted quarterly across 58 countries. The following results are from Quarter 4, 2012 survey. Australia AU China CN Hong Kong HK India IN Indonesia ID Japan JP Malaysia MY New Zealand NZ Philippines PH Singapore SG South Korea SG Taiwan TW Thailand TH Vietnam VN ASIA PACIFIC (AP) COUNTRY ABBREVIATIONS
  • 13. 13nielsen insights At a glance 2007 – 2012 VIETNAM CONSUMER CONFIDENCE INDEX
  • 14. 14 nielsen insights At a glance REGIONAL CONSUMER CONFIDENCE
  • 15. 15nielsen insights At a glance PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT 12 MONTHS - VIETNAM Q3. Do you think job prospects in your country over the next 12 months will be: Base : All respondents n=10110 Base : All respondents n=10110 PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT 12 MONTHS
  • 16. 16 nielsen insights At a glance PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT 12 MONTHS Q4.:Do you think the state of your own personal finances in the next 12 months will be Base : All respondents n=10110
  • 17. 17nielsen insights At a glance PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT 12 MONTHS Base : All respondents n=10110
  • 18. 18 nielsen insights At a glance PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT AND NEED OVER THE NEXT 12 MONTHS Q5. Considering the cost of things today and your own personal finances, would you say at this moment the time to buy the things you want and need Base : All respondents n=10110
  • 19. 19nielsen insights At a glance PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT AND NEED OVER THE NEXT 12 MONTHS Base : All respondents n=10110
  • 20. 20 nielsen insights At a glance HOW TO UTILIZE SPARE CASH AFTER COVERING ESSENTIAL LIVING EXPENSES Q6. Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash: I spend on Base : All respondents n=501
  • 21. 21nielsen insights At a glance MAJOR CONCERNS OVER THE NEXT 6 MONTHS Q7a. What is your biggest concern over the next six months? / Q7b. What is your second biggest concern over the next six Base : All respondents n=501
  • 22. 22 nielsen insights At a glance COMPARED TO THIS TIME LAST YEAR, HAVE YOU CHANGED YOUR SPENDING TO SAVE ON HOUSEHOLD EXPENSES? Q11. Compared to this time last year, which of the following Base : All respondents n=7014
  • 23. 23nielsen insights At a glance CONNECT WHEREVER PEOPLE WATCH. We can help you navigate the various screens and devices they use in and out of the home, making sense of the relationship between each, and defining the best channels for you to direct your messaging or content.
  • 24. 24 nielsen insights At a glance HEAR THE VOICE OF THE VIETNAMESE CONSUMER. For the growing Vietnamese market, where the only constant is change, understanding the duynamic consumer is critical. Integrating data from purchase and retail measurement sources with offline and online consumer research, we are able to detect what influences and impacts people’s decision.
  • 25. 23nielsen insights At a glance 23nielsen insights At a glance BUSINESS BAROMETER – 2ND HALF 2012 How businesses think about the economic environment in Vietnam The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The first wave is conducted April/May and the second wave is conducted September/October. GETTING AHEAD OF THE CHANGING CONSUMER Vietnam is still growing and in some cases world leading growth despite poor recent PR – over 40% of companies performed better than expected1 Inflation is less of an issue and now it’s down to competition and expansion 2 Growth of the middle class and opportunities 3 Creating value-based pricing proposition 4 It’s about access to internet, not about the hardware 5 Distribution is still king 6 We all know about AEC, but little action has been undertaken 7
  • 26. 24 nielsen insights At a glance24 nielsen insights At a glance DESPITE ECONOMIC CHALLENGES, MORE COMPANIES MANAGED TO BEAT THEIR BUSINESS TARGET THIS YEAR Business performance compared to overall target
  • 27. 25nielsen insights At a glance 25nielsen insights At a glance SIGNIFICANT SHIFT IN BEHAVIOR IS FORCING US TO BE MORE MOBILE THAN EVER BEFORE BUT ARE OUR CONCERNS ALIGNED WITH CONSUMERS? Top 5 supplier / manufacturer concerns Top 5 consumer concerns Q12: Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three (3) issues that concern you where 1=most concerned, 2= second most concern and so on. Source: Nielsen Business Barometer Base: Respondents in Auto, FMCG, Telco, Travel, Pharma Base: All Sample Which of the following issues concern you in terms of the impact they may have on your business? Rank the top three issues that concern you where 1=most concern, 2=second most concern, etc... Source: Nielsen Business Barometer & Global Consumer Confidence survey Q4’12 1) Competitive pressure/ activity/ growth 1) The economy 2) Inflation 2) Increasing utility bills (gas, electricity, water...) 3) Low GDP growth 3) Job security 4) Labor force skill shortage 4) Increasing food prices 5) VND devaluation 5) Health$   $  
  • 28. 26 nielsen insights At a glance26 nielsen insights At a glance DIFFERENT SHOPPING BEHAVIOR EXISTS ACROSS CATEGORIES Household care 55%: Buy bigger packs to save money 50%: Purchase more on promotion 36%: Trade down to cheaper products 32%: Change channel to save money Personal care 41%: Purchase more on promotion 27%: Buy bigger packs to save money 27%: Change channel to save money Food & beverage 36%: Change channel to save money 36%: Purchase more on promotion 32%: Buy bigger packs to save money 27%: Purchase more local/ Vnese brands Milk 41%: Purchase more on promotion 27%: Buy bigger packs to save money 27%: Change channel to save money 27%: Purchase more local/ Vnese brands Tobacco 27%: Not buy some ‘non-essentials’ 23%: Buy less / smaller packs of the same products 23%: Change channel to save money Q16b.Over the next 6- 12 months, how do you anticipate Vietnamese consumers will change their purchasing behavior towards each category below?
  • 29. 27nielsen insights At a glance 27nielsen insights At a glance MIXED OUTLOOK TOWARDS BUSINESS CONDITIONS IN VIETNAM, WITH MORE THAN ONE THIRD FEELING LESS OPTIMISTIC ABOUT THE CONDITIONS IN THE NEXT 6-12 MONTHS Expectations on business conditions Q7,: Over the next 6 to 12 months, do you believe that business conditions in Vietnam & your industry are more likely to improve or deteriorate? Base: all respondents ,
  • 30. 28 nielsen insights At a glance28 nielsen insights At a glance NEVERTHELESS, MORE THAN TWO THIRDS OF BUSINESS LEADERS STILL LOOK FORWARD TO DOUBLE-DIGIT GROWTH Expected company growth rate Q11: What do you think your company growth rate will be for the next 12 months? Base: all respondents NEVERTHELESS, MORE THAN TWO THIRDS OF BUSINESS LEADERS STILL LOOK FORWARD TO DOUBLE-DIGIT GROWTH.
  • 31. 29nielsen insights At a glance 29nielsen insights At a glance 3 9 26 44 53 74 79 ORGANIC GROWTH CONTINUES TO BE THE DRIVER OF MOST OF OUR SUCCESS, BUT HOW LONG IS THIS SUSTAINABLE? Expected 3 key factors of company growth Q11b: What do you think are the 3 key factors of growth for your company for the next 12 months? Base: all respondents
  • 32. 30 nielsen insights At a glance30 nielsen insights At a glance ASIA CONTINUES TO BE THE GROWTH ENGINE ASEAN ECONOMIC COMMUNITY (AEC) The AEC changes are fast-approaching, but little action has been undertaken
  • 33. 31nielsen insights At a glance 31nielsen insights At a glance OVER THE PAST TEN YEARS THE MIDDLE CLASS CONSUMER REPRESENTS THE FASTEST GROWTH IN HOUSEHOLD EXPENDITURES …AND VIETNAM IS SET TO SEE AN ENORMOUS RISE IN ITS MIDDLE CLASS CONSUMER SEGMENT AND SPENDING •  •  •  •  •  •  Sources: Nielsen Analysis, World Bank World Development Indicators (average 1999-2008) * OECD Development Centre (middle class defined as households with daily expenditures between US$ 10 and US$ 100 per person) …AND VIETNAM IS SET TO SEE AN ENORMOUS RISE IN ITS MIDDLE CLASS CONSUMER SEGMENT AND SPENDING
  • 34. 32 nielsen insights At a glance32 nielsen insights At a glance WHILST GETTING EXCITED ABOUT EXPORT AND INVESTMENT OPPORTUNITIES UPON JOINING THE AEC, COMPANIES ARE OBVIOUSLY CONCERNED ABOUT INCREASED COMPETITION PRESSURES What do you think will be the biggest benefits & the biggest challenges for Vietnamese companies once Vietnam joins the AEC?                   5.  More FDI (6%)                   5.  More FDI (6%)
  • 35. 33nielsen insights At a glance 33nielsen insights At a glance THAILAND, INDONESIA AND MYANMAR ARE CONSIDERED THE TOP THREE BIGGEST THREATS TO VIETNAMESE PRODUCTS AND SERVICES Q27. Which member country do you consider to be the biggest threat to Vietnamese products/services? Q28. Why did you select this country? The biggest threat to Vietnamese products/service The biggest threat to Vietnamese products/service
  • 36. 34 nielsen insights At a glance34 nielsen insights At a glance IN THE LEAD TO AEC INTEGRATION, COMPANIES HAVE IMPLEMENTED PLANS AROUND UPGRADING LABOR SKILLS AND STRENGTHENING BUSINESS COMPETITIVENESS DOMESTICALLY AEC INTEGRATION, COMPANIES HAVE LANS AROUND UPGRADING LABOR SKILLS AND G BUSINESS COMPETITIVENESS IN THE LEAD TO AEC INTE IMPLEMENTED PLANS AR STRENGTHENING BUSINE DOMESTICALLY. Business actions from now until 2015 AEC Integration Q32. What actions have your company/will your company take from now until the 2015 AEC integration?
  • 37. 35nielsen insights At a glance 35nielsen insights At a glance HITTING THE RIGHT PRICE. Hitting the pricing sweet spot requires a detailed analysis of not only your competition, but also emerging economics and consumer trends. We can help you optimize your pricing and promotion strategy to align with brand and profit goals for your entire product portfolio.
  • 38. 36 nielsen insights At a glance CAUSE AN EFFECT. Our Marketing Effectiveness practice gives you the comparable metrics and insights you need to ensure that your messages are going through the right channels and platforms; that they’re reaching and resonating with the right people – and getting the right reaction.
  • 39. 35nielsen insights At a glance 35nielsen insights At a glance VIETNAM GROCERY REPORT - 2012 Nielsen Vietnam introduces the annual update of the Grocery Report which gives an overview and food or thought on the FMCG industry and covers consumer insights and new trends on the horizon for Vietnam. A CHALLENGING 2012 BUT GOVERNMENT FORECASTS ARE CERTAINLY IMPROVING AND INFLATION HAS REDUCED AS AN ISSUE
  • 40. 36 nielsen insights At a glance36 nielsen insights At a glance VIETNAM IS STILL THE FASTEST GROWING FMCG MARKET HOWEVER, RETAIL SECTOR IS STILL ATTRACTIVE TO FOREIGN INVESTORS DESPITE TOTAL FDI DECREASES Value growth rate vs. LY Source: Foreign Investment Agency - Ministry of planning and investment
  • 41. 37nielsen insights At a glance 37nielsen insights At a glance ACROSS MOST CATEGORIES, PARTICULARLY BEVERAGES % FMCG (Inc. Beer) % Household Care % Milk Based Product Personal Care % Food (excl Milk Base) % Beverage (Inc. Beer) 1 % Cigarette 1 %
  • 42. 38 nielsen insights At a glance38 nielsen insights At a glance TRADITIONAL TRADE DOMINATES IN SEA BUT MODERN RETAILING IS EXPANDING ITS FOOT PRINT. VIETNAM HAS BIG ROOM TO GROW IN TERMS OF MT STORE DENSITY
  • 43. 39nielsen insights At a glance 39nielsen insights At a glance TRADITIONAL TRADE IS STILL THE DOMINANT CHANNEL IN VIETNAM WHILE MODERN TRADE SPEEDS UP OPENING STORES ESPECIALLY IN HANOI Notes: Modern Trade contribution ( inc. Saigon Co.op, exclude Metro) Based on 36 largest urban areas in Vietnam : 4 Cities includes Haiphong, Danang, Cantho and Nhatrang
  • 44. 40 nielsen insights At a glance40 nielsen insights At a glance SUPERMARKETS IMPLEMENT A WIDE VARIETY OF PROGRAMS TO BUILD LOYALTY AND ATTRACT CONSUMERS
  • 45. 41NIELSEN INSIGHTS AT A GLANCE 41NIELSEN INSIGHTS AT A GLANCE How do you change your shopping habits to adapt to the price increases? 13 57 18 70 41 87 43 79 27 59 Laundry FabSoft Shampoo HairCon Bouillon 85 56 71 17 42 7 29 11 56 36 8 15 18 27 22 Laundry FabSoft Shampoo HairCon Bouillon 62 38 Laundry Change in Volume of consumption Change in Pack size purchased More amount Less amount Same amount Big pack Small pack Same pack TO ADAPT, CONSUMER ARE HAVING MORE ECONOMIC REACTIONS WHICH VARY A LOT (I.E. CONSUMING SAME BUT LARGER PACKS, DOWNGRADING AS WELL) its 13 57 18 70 41 87 43 79 27 59 Laundry FabSoft Shampoo HairCon Bouillon 85 56 71 17 42 7 29 11 56 36 8 15 18 27 22 Laundry FabSoft Shampoo HairCon Bouillon 62 67 71 45 72 38 33 29 55 26 Laundry FabSoft Shampoo HairCon Bouillon Change in Volume of consumption Change in Pack size purchased Change in Brand purchased More amount Less amount Same amount Big pack Small pack Same pack Cheaper brand Expensive brand Same brand How do you change your shopping habits to adapt to the price increases? 13 57 18 70 41 87 43 79 27 59 Laundry FabSoft Shampoo HairCon Bouillon 85 56 71 17 42 7 29 11 56 36 8 15 18 27 22 Laundry FabSoft Shampoo HairCon Bouillon 62 67 71 45 38 33 29 55 Laundry FabSoft Shampoo HairCon Change in Volume of consumption Change in Pack size purchased Change in Brand purchased More amount Less amount Same amount Big pack Small pack Same pack Cheaper brand Expensive brand Same brand Source: Consumer Omnibus Vietnam, Sept 2011
  • 46. 42 nielsen insights At a glance42 nielsen insights At a glance NESTING CONSUMERS ARE HEADING BACK TO THEIR HOUSE % %
  • 47. 43nielsen insights At a glance 43nielsen insights At a glance CONSUMERS ALSO SEEK VALUE THROUGH UP- TRADING TO MORE PREMIUM PRODUCTS AND OR BUYING BIG PACKS OR POUCH TO SAVE MONEY
  • 48. 44 nielsen insights At a glance44 nielsen insights At a glance 92% OF VIETNAMESE CONSUMERS ARE MORE LIKELY TO TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW*
  • 49. 45nielsen insights At a glance 45nielsen insights At a glance FIND THOSE YOU SHOULD BE LOOKING FOR. We know where they are, what they’re looking for and how they choose. Our Market Structure & Segmentation practice has the insights and the quality data to help you define which customers are right (and ready) for you, and the best ways to reach them.
  • 50. 46 nielsen insights At a glance46 nielsen insights At a glance BE MORE SOCIAL. We’ll help you listen and learn what they really value, and turn up the volume on your own social business strategy – so your brand experience shows consumers they’re being heard. And start contributing to the conversation.
  • 51. 45nielsen insights At a glance 45nielsen insights At a glance PERSONAL FINANCE MONITOR This syndicated study looks at consumer behavior towards personal finance, such as current satisfaction with banks, attitudes towards credit card and lending internet banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi. This study utilizes random sampling and face to face surveying. EXECUTIVE HIGHLIGHTS  Concern for the economy is the top concern since 2011 • Consumers have less cash, less options and more worries  Deposit/savings the ‘safest bet’ for most Vietnamese consumers • ‘Interest rates’ and ‘Trust/ Security’ are key influencing factors • Whilst consumers tend to self-rely on making investment decisions, Peer influence is also critical  “Bricks and mortar” banks still the main preference for consumers • Customer experience should remain a higher priority • On-site is the key channel to drive new initiatives such as online banking
  • 52. 46 nielsen insights At a glance46 nielsen insights At a glance             ‘PEER RECOMMENDATION’ BECOMES MORE CRUCIAL, ALSO IMPACTING CONSUMER PERCEPTION TOWARD BANK IMAGERY… … AND THIS IS A SIMILAR FACTOR INFLUENCING NON-USERS AND THEIR TRUST TOWARDS BANKS Source: Nielsen PFM; Those aware of banks in each quarter (n=663, 685, 793) in Q21 & Q107 Source: Nielsen PFM; Q61 – Non-banked respondents in Q2’12 (n=1007)
  • 53. 47nielsen insights At a glance 47nielsen insights At a glance BESIDES ‘INTEREST RATES’, ‘TRUST/SECURITY’ IS VITAL FOR CONNECTING WITH CONSUMERS’ SAVINGS; WHILST ‘PROMOTION’ APPEALS TO LESS RISK ADVERSE CONSUMERS Source: Nielsen PFM; Nielsen QualiXpress Groups (Aug’12)
  • 54. 48 nielsen insights At a glance48 nielsen insights At a glance UNLIKE THEIR GLOBAL COUNTERPARTS, VIETNAMESE WOMEN MAY BE A BIGGER SOURCE OF GROWTH FOR BANKS
  • 55. 49nielsen insights At a glance 49nielsen insights At a glance YET, STILL LIMITED USAGE AND THEREFORE, CONSUMERS’ INTERACTIVE EDUCATION IS KEY TO ENCOURAGING MORE TRIAL
  • 56. 50 nielsen insights At a glance50 nielsen insights At a glance ‘SAFETY’ AND ‘TRUST’ ARE CRITICAL TO ATM/ DEBIT CARD ACQUIREMENT WITH CONSUMERS •  •  •  •  •  Source: Nielsen PFM; Q40; Q126 – ATM/ Debit card users in Q2’12 (n=673)
  • 57. 51nielsen insights At a glance 51nielsen insights At a glance CASH IS KING BUT PAYMENT VIA CREDIT CARD REMAINS A GOOD OPPORTUNITY, BUT NEED TO ADDRESS ‘SAFETY’ AND ‘TRUST’ FOOD FOR THOUGHT  Consumers are “really” concerned about the economy  Trust and security are vital to our banks success • How do consumers really feel about us in this area?  And interest rate – but how much control do we have over this? • Customer experience should remain a higher priority • On-site is the key channel to drive new initiatives such as online banking  In-store banking is still critical to our success • How do we measure success in this area? • How do we maximize in-store communications?  Where to next? Online, mobile… Source: Nielsen PFM; Q10 – Those aware of credit card in each quarter (n=399; 473); Nielsen Global survey on Investment (Q2’12)
  • 58. VIETNAM RETAIL OVERVIEW
  • 59. 3
  • 60. 54 Vietnam retail overview SHOPPER TRENDS 2013 VIETNAM The retail environment is highly competitive and retailers and manufacturers need to compete for the share of wallet to serve the needs of increasingly knowledgeable consumers. The Shopper Trends Report aims to provide a comprehensive overview of the retail environment by answering questions around retailers, shopper satisfaction and their habits. The fieldwork process starts in Q4 of each year and spans across HCMC, Hanoi, Can Tho and Danang with 1,500 respondents interviewed.
  • 61. 55Vietnam retail overview SHOPPERS ARE STILL TIGHTENING THEIR BELTS, ALTHOUGH CONCERNS OVER RISING FOOD PRICE DID EASED DOWN NOTE THAT SHOPPERS ARE GETTING MORE CAUTIOUS THIS YEAR, DESPITE BEING OPEN TO NEW BRANDS/ PRODUCTS
  • 62. 56 Vietnam retail overview SHOPPERS ARE STILL VERY RELUCTANT TO VISIT RETAILER WEBSITES, BUT WHEN THEY DO, A PROMOTION SEARCH IS THE OVERWHELMING REASON
  • 63. 57Vietnam retail overview KNOW WHAT THEY REALLY THINK. We know the best ways to mix and measure your product portfolio while evaluating your brand equity. To help grow your brand, we provide the all-important “look around the corner” by identifying attitudes and behaviors that are not yet mainstream.
  • 64. 58 Vietnam retail overview HAVE THEM CHECK YOU OUT. Working with the billions of annual transactions we measure, our Retail and Shopper Marketing practice integrates all the intelligence you need to make consumers not only stop, but shop.
  • 65. 57Vietnam retail overview 57Vietnam retail overview EVEN WITH THE RANGE OF PROMOTIONS OFFERED, SHOPPERS ARE NOW SEEKING THOSE SPECIFICALLY CATERED FOR BRANDS THEY ARE FAMILIAR WITH CONVENIENCE STORES SERVE AS A DESTINATION FOR UNPLANNED, QUICK PURCHASES
  • 66. HOUSEHOLD INCOME CLASSIFICATION
  • 67. 4
  • 68. 60 Household Income Bands HIB DEFINITION Unit: VND A5 150,000,000 or higher A4 75,000,000 - 149,999,999 A3 45,000,000 - 74,999,999 A2 30,000,000 - 44,999,999 A1 15,000,000 - 29,999,999 A 15,000,000 or higher B 7,500,000 - 14,999,999 C 4,500,000 - 7,499,999 D 3,000,000 - 4,499,999 E 1,500,000 - 2,999,999 F 0 - 1,499,999 HOUSEHOLD INCOME CLASSIFICATION Household Income Band (HIB) Classification System Overview. This classification system is based on gross monthly income.
  • 69. 61Household Income Bands VIET NAM HIB Source: Nielsen database 2012 HIB 2012 VIETNAM URBAN RURAL TOTAL A2 1% 0% 1% A1 11% 3% 6% A 12% 4% 6% B 33% 15% 21% C 40% 37% 38% D 13% 30% 25% E 2% 11% 8% F 0% 2% 2% HIB OF URBAN HA NOI AND URBAN HCMC Source: Nielsen database 2012 HIB 2012 HANOI HCMC HCMC & HANOI URBAN URBAN URBAN A2+ 1% 3% 2% A1 18% 16% 17% A 20% 19% 19% B 41% 36% 38% C 33% 34% 34% D 6% 10% 8% E 0% 1% 1%
  • 70. VIETNAM BY THE NUMBERS
  • 71. 5
  • 72. 64 POPULATION BY PROVINCE IN VIETNAM 2000-2011 vietnam demographics REGION/ PROVINCE 2007 2008 2009 2010 Prel.2011 TOTAL VIETNAM 84,218,500 85,118,700 86,025,000 86,932,500 87,840,000 Red River Delta 19,228,800 19,473,700 19,618,100 19,803,300 19,999,300 Ha Noi 3,228,500 6,381,800 6,472,000 6,588,500 6,699,600 Ha Tay 2,773,700 Vinh Phuc 1,174,100 993,800 1,000,400 1,007,600 1,014,600 Bac Ninh 1,009,400 1,018,100 1,026,500 1,041,200 1,060,300 Quang Ninh 1,122,500 1,135,100 1,146,100 1,154,900 1,163,700 Hai Duong 1,694,700 1,700,800 1,706,800 1,712,800 1,718,900 Hai Phong 1,806,500 1,824,100 1,840,400 1,857,800 1,878,500 Hung Yen 1,121,300 1,126,200 1,128,600 1,138,300 1,150,400 Thai Binh 1,783,900 1,782,700 1,783,100 1,784,800 1,786,000 Ha Nam 788,400 786,900 786,200 786,300 786,900 Nam Dinh 1,829,700 1,826,100 1,828,400 1,830,000 1,833,500 Ninh Binh 896,100 898,100 899,600 901,100 906,900 Northern Midlands and Mountain 11,004,200 10,997,300 11,073,500 11,177,000 11,290,500 Ha Giang 704,900 716,200 725,100 733,700 746,300 Cao Bang 508,600 510,500 511,200 513,100 515,000 Bac Kan 291,800 293,600 294,600 296,600 298,700 Tuyen Quang 719,400 723,500 725,200 729,900 730,800 Lao Cai 598,300 606,500 615,800 626,700 637,500 Yen Bai 731,600 737,500 741,700 751,300 758,600 Thai Nguyen 1,113,000 1,120,300 1,125,400 1,131,300 1,139,400 Lang Son 728,200 730,700 733,200 736,300 741,200 Bac Giang 1,548,800 1,554,600 1,556,900 1,564,400 1,574,300 Phu Tho 1,305,600 1,311,500 1,316,600 1,320,200 1,326,000
  • 73. 65vietnam demographics Dien Bien 466,000 479,300 490,800 501,200 512,300 Lai Chau 364,400 367,900 371,400 380,500 391,200 Son La 1,050,800 1,067,200 1,079,200 1,099,000 1,119,400 Hoa Binh 872,800 778,000 786,400 792,800 799,800 North and South Central Coast 18,729,100 18,797,900 18,855,700 18,943,500 19,046,500 Thanh Hoa 3,417,300 3,408,800 3,404,300 3,405,900 3,412,600 Nghe An 2,905,200 2,912,100 2,914,500 2,928,700 2,942,900 Ha Tinh 1,239,000 1,234,000 1,227,800 1,228,200 1,229,300 Quang Binh 838,500 843,500 845,000 848,600 853,000 Quang Tri 594,100 596,700 598,600 601,700 604,700 Thua Thien Hue 1,081,000 1,084,900 1,087,600 1,090,900 1,103,100 Da Nang 847,500 868,800 894,500 926,800 951,700 Quang Nam 1,413,900 1,417,800 1,423,000 1,427,100 1,435,000 Quang Ngai 1,214,800 1,217,000 1,217,200 1,218,600 1,221,600 Binh Dinh 1,482,300 1,485,600 1,487,400 1,492,000 1,497,300 Phu Yen 850,300 856,700 862,400 867,200 871,900 Khanh Hoa 1,137,500 1,149,300 1,158,200 1,164,600 1,174,100 Ninh Thuan 555,800 560,700 565,800 568,200 569,000 Binh Thuan 1,151,900 1,162,000 1,169,400 1,175,000 1,180,300 Central Highlands 4,948,000 5,036,700 5,128,800 5,207,400 5,282,000 Kon Tum 408,100 420,500 431,800 442,100 453,200 Gia Lai 1,225,500 1,251,300 1,281,000 1,301,600 1,322,000 Dak Lak 1,696,600 1,715,100 1,735,700 1,754,400 1,771,800 Dak Nong 457,300 474,400 491,000 505,200 516,300 Lam Dong 1,160,500 1,175,400 1,189,300 1,204,100 1,218,700
  • 74. 66 vietnam demographics Source: Statistical Yearbook 2011 POPULATION BY PROVINCE IN VIETNAM 2000-2011 (continue) South East 13,266,400 13,683,600 14,149,000 14,545,900 14,890,800 Binh Phuoc 838,300 858,000 875,000 888,200 905,300 Tay Ninh 1,053,000 1,060,500 1,067,200 1,072,700 1,080,700 Binh Duong 1,307,000 1,402,700 1,512,500 1,619,900 1,691,400 Dong Nai 2,372,600 2,432,700 2,499,700 2,575,100 2,665,100 Ba Ria - Vung Tau 970,200 983,600 998,500 1,012,000 1,027,200 TP.Ho Chi Minh 6,725,300 6,946,100 7,196,100 7,378,000 7,521,100 Mekong River Delta 17,042,000 17,129,500 17,199,900 17,255,400 17,330,900 Long An 1,417,900 1,428,200 1,436,300 1,442,800 1,449,600 Tien Giang 1,661,600 1,668,000 1,672,800 1,678,000 1,682,600 Ben Tre 1,264,800 1,259,600 1,256,100 1,256,700 1,257,800 Tra Vinh 997,200 1,000,800 1,003,200 1,006,700 1,012,600 Vinh Long 1,022,800 1,024,000 1,025,100 1,026,500 1,028,600 Dong Thap 1,654,500 1,662,500 1,666,600 1,669,600 1,673,200 An Giang 2,134,300 2,142,600 2,147,600 2,148,900 2,151,000 Kien Giang 1,654,900 1,672,300 1,688,500 1,699,700 1,714,100 Can Tho 1,172,000 1,180,900 1,188,600 1,195,100 1,200,300 Hau Giang 754,700 756,300 758,000 760,400 769,200 Soc Trang 1,276,300 1,285,100 1,293,200 1,297,500 1,303,700 Bac Lieu 835,800 847,500 856,800 863,300 873,300 Ca Mau 1,195,200 1,201,700 1,207,100 1,210,200 1,214,900
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  • 77. 67 POPULATION BY PROVINCE - URBAN/RURAL - 2011 REGIONPROVINCE TOTAL URBAN RURAL TOTAL VIETNAM 87,840,000 27,888,200 59,951,800 Red River Delta 19,999,300 6,179,000 13,820,300 Ha Noi 6,699,600 2,893,500 3,806,100 Vinh Phuc 1,014,600 233,500 781,100 Bac Ninh 1,060,300 276,000 784,300 Quang Ninh 1,163,700 606,700 557,000 Hai Duong 1,718,900 376,400 1,342,500 Hai Phong 1,878,500 870,700 1,007,800 Hung Yen 1,150,400 144,600 1,005,800 Thai Binh 1,786,000 183,800 1,602,200 Ha Nam 786,900 82,400 704,500 Nam Dinh 1,833,500 329,500 1,504,000 Ninh Binh 906,900 181,900 725,000 Northern Midlands and Mountain 11,290,500 1,911,400 9,379,100 Ha Giang 746,300 112,200 634,100 Cao Bang 515,000 87,600 427,400 Bac Kan 298,700 48,400 250,300 Tuyen Quang 730,800 96,000 634,800 Lao Cai 637,500 136,000 501,500 Yen Bai 758,600 147,900 610,700 Thai Nguyen 1,139,400 296,600 842,800 Lang Son 741,200 142,200 599,000 Bac Giang 1,574,300 156,300 1,418,000 Phu Tho 1,326,000 276,700 1,049,300 Dien Bien 512,300 76,900 435,400 Lai Chau 391,200 56,100 335,100 Son La 1,119,400 158,500 960,900 Hoa Binh 799,800 120,000 679,800 North and South Central Coast 19,046,500 4,999,600 14,046,900 Thanh Hoa 3,412,600 380,500 3,032,100 Nghe An 2,942,900 392,200 2,550,700 Ha Tinh 1,229,300 196,800 1,032,500 Quang Binh 853,000 129,300 723,700 vietnam demographics
  • 78. 68 Quang Tri 604,700 174,200 430,500 Thua Thien Hue 1,103,100 570,200 532,900 Da Nang 951,700 828,700 123,000 Quang Nam 1,435,000 277,600 1,157,400 Quang Ngai 1,221,600 178,900 1,042,700 Binh Dinh 1,497,300 415,300 1,082,000 Phu Yen 871,900 202,600 669,300 Khanh Hoa 1,174,100 584,200 589,900 Ninh Thuan 569,000 205,200 363,800 Binh Thuan 1,180,300 463,900 716,400 Central Highlands 5,282,000 1,525,300 3,756,700 Kon Tum 453,200 156,400 296,800 Gia Lai 1,322,000 399,900 922,100 Dak Lak 1,771,800 426,000 1,345,800 Dak Nong 516,300 78,300 438,000 Lam Dong 1,218,700 464,700 754,000 South East 14,890,800 9,065,800 5,825,000 Binh Phuoc 905,300 152,100 753,200 Tay Ninh 1,080,700 169,100 911,600 Binh Duong 1,691,400 1,084,200 607,200 Dong Nai 2,665,100 897,600 1,767,500 Ba Ria - Vung Tau 1,027,200 512,100 515,100 TP.Ho Chi Minh 7,521,100 6,250,700 1,270,400 Mekong River Delta 17,330,900 4,207,100 13,123,800 Long An 1,449,600 258,000 1,191,600 Tien Giang 1,682,600 265,400 1,417,200 Ben Tre 1,257,800 126,100 1,131,700 Tra Vinh 1,012,600 158,800 853,800 Vinh Long 1,028,600 159,200 869,400 Dong Thap 1,673,200 297,200 1,376,000 An Giang 2,151,000 672,700 1,478,300 Kien Giang 1,714,100 466,100 1,248,000 Can Tho 1,200,300 791,800 408,500 Hau Giang 769,200 176,000 593,200 Soc Trang 1,303,700 339,300 964,400 Bac Lieu 873,300 234,700 638,600 Ca Mau 1,214,900 261,800 953,100 Source: Statistical Yearbook 2011 vietnam demographics POPULATION BY PROVINCE - URBAN/RURAL - 2011 (continue)
  • 79. 69 HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011 REGIONPROVINCE TOTAL URBAN RURAL TOTAL VIETNAM 22,609,558 6,724,596 15,884,962 Red River Delta 5,607,143 1,637,286 3,969,857 Ha Noi 1,797,833 733,516 1,064,317 Vinh Phuc 271,081 60,722 210,359 Bac Ninh 285,194 67,306 217,889 Quang Ninh 318,500 160,206 158,295 Hai Duong 517,212 98,788 418,425 Hai Phong 541,676 249,713 291,964 Hung Yen 332,706 40,923 291,783 Thai Binh 557,500 55,193 502,308 Ha Nam 238,303 23,354 214,949 Nam Dinh 553,424 97,956 455,468 Ninh Binh 257,171 46,034 211,138 Northern Midlands and Mountain 2,773,800 443,808 2,329,992 Ha Giang 161,556 19,387 142,169 Cao Bang 125,000 21,500 103,500 Bac Kan 75,718 12,266 63,452 Tuyen Quang 186,538 24,063 162,475 Lao Cai 146,405 31,038 115,367 Yen Bai 190,615 36,026 154,589 Thai Nguyen 331,588 84,887 246,702 Lang Son 183,275 35,372 147,903 Bac Giang 410,579 39,416 371,163 Phu Tho 365,750 58,154 307,596 Dien Bien 107,174 16,290 90,883 Lai Chau 77,375 11,065 66,310 Son La 246,318 34,238 212,080 Hoa Binh 197,250 29,982 167,268 North and South Central Coast 4,965,895 1,196,781 3,769,114 Thanh Hoa 896,053 93,189 802,863 Nghe An 768,211 96,795 671,416 Ha Tinh 351,514 52,376 299,139 Quang Binh 212,000 32,012 179,988 Quang Tri 149,800 41,345 108,455 vietnam demographics
  • 80. 70 Thua Thien Hue 272,175 98,255 173,920 Da Nang 228,333 198,422 29,912 Quang Nam 384,108 71,444 312,664 Quang Ngai 329,514 48,438 281,075 Binh Dinh 402,432 111,876 290,556 Phu Yen 227,105 49,736 177,369 Khanh Hoa 289,925 115,100 174,825 Ninh Thuan 137,976 49,809 88,166 Binh Thuan 285,780 112,598 173,183 Central Highlands 1,249,976 347,493 902,482 Kon Tum 103,071 34,838 68,233 Gia Lai 297,116 84,975 212,141 Dak Lak 412,643 92,845 319,798 Dak Nong 120,000 17,760 102,240 Lam Dong 304,949 115,576 189,373 South East 3,709,395 2,118,064 1,591,330 Binh Phuoc 225,000 37,800 187,200 Tay Ninh 280,974 44,394 236,580 Binh Duong 482,935 144,398 338,538 Dong Nai 655,605 217,661 437,944 Ba Ria - Vung Tau 262,342 130,646 131,696 HCMC 1,837,231 1,528,576 308,655 Mekong River Delta 4,303,350 981,164 3,322,186 Long An 378,553 66,247 312,306 Tien Giang 440,500 60,789 379,711 Ben Tre 358,800 35,880 322,920 Tra Vinh 251,100 38,418 212,682 Vinh Long 271,000 41,734 229,266 Dong Thap 416,925 71,711 345,214 An Giang 524,195 148,871 375,324 Kien Giang 401,881 108,106 293,775 Can Tho 290,146 190,916 99,230 Hau Giang 189,500 37,332 152,169 Soc Trang 315,415 61,506 253,909 Bac Lieu 195,091 51,309 143,782 Ca Mau 287,381 58,913 228,468 Source: Statistical Yearbook 2011 vietnam demographics HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2011 (continue)
  • 81. 71 POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2011 REGION/ PROVINCE POPULATION (Thous. persons) AREA (Km2 ) POPULATION DENSITY (Person/Km2 ) TOTAL VIETNAM 87,840.0 330,957.6 265 Red River Delta 19,999.3 21,068.1 949 Ha Noi 6,699.6 3,328.9 2,013 Vinh Phuc 1,014.6 1,236.5 821 Bac Ninh 1,060.3 822.7 1,289 Quang Ninh 1,163.7 6,102.4 191 Hai Duong 1,718.9 1,656.0 1,038 Hai Phong 1,878.5 1,523.4 1,233 Hung Yen 1,150.4 926.0 1,242 Thai Binh 1,786.0 1,570.0 1,138 Ha Nam 786.9 860.5 914 Nam Dinh 1,833.5 1,651.4 1,110 Ninh Binh 906.9 1,390.3 652 Northern Midlands and Mountain 11,290.5 95,264.4 119 Ha Giang 746.3 7,914.9 94 Cao Bang 515.0 6,707.9 77 Bac Kan 298.7 4,859.4 61 Tuyen Quang 730.8 5,867.3 125 Lao Cai 637.5 6,383.9 100 Yen Bai 758.6 6,886.3 110 Thai Nguyen 1,139.4 3,531.7 323 Lang Son 741.2 8,320.8 89 Bac Giang 1,574.3 3,844.0 410 Phu Tho 1,326.0 3,533.4 375 Dien Bien 512.3 9,562.9 54 Lai Chau 391.2 9,068.8 43 Son La 1,119.4 14,174.4 79 Hoa Binh 799.8 4,608.7 174 North and South Central Coast 19,046.5 95,838.0 199 Thanh Hoa 3,412.6 11,131.9 307 Nghe An 2,942.9 16,493.7 178 Ha Tinh 1,229.3 5,997.2 205 Quang Binh 853.0 8,065.3 106 Quang Tri 604.7 4,739.8 128 Thua Thien Hue 1,103.1 5,033.2 219 vietnam demographics
  • 82. 72 Da Nang 951.7 1,285.4 740 Quang Nam 1,435.0 10,438.4 137 Quang Ngai 1,221.6 5,153.0 237 Binh Dinh 1,497.3 6,050.6 247 Phu Yen 871.9 5,060.6 172 Khanh Hoa 1,174.1 5,217.7 225 Ninh Thuan 569.0 3,358.3 169 Binh Thuan 1,180.3 7,812.9 151 Central Highlands 5,282.0 54,641.0 97 Kon Tum 453.2 9,689.6 47 Gia Lai 1,322.0 15,536.9 85 Dak Lak 1,771.8 13,125.4 135 Dak Nong 516.3 6,515.6 79 Lam Dong 1,218.7 9,773.5 125 South East 14,890.8 23,597.9 631 Binh Phuoc 905.3 6,871.5 132 Tay Ninh 1,080.7 4,039.7 268 Binh Duong 1,691.4 2,694.4 628 Dong Nai 2,665.1 5,907.2 451 Ba Ria - Vung Tau 1,027.2 1,989.5 516 TP.Ho Chi Minh 7,521.1 2,095.6 3,589 Mekong River Delta 17,330.9 40,548.2 427 Long An 1,449.6 4,492.4 323 Tien Giang 1,682.6 2,508.3 671 Ben Tre 1,257.8 2,360.6 533 Tra Vinh 1,012.6 2,341.2 433 Vinh Long 1,028.6 1,496.8 687 Dong Thap 1,673.2 3,377.0 495 An Giang 2,151.0 3,536.7 608 Kien Giang 1,714.1 6,348.5 270 Can Tho 1,200.3 1,409.0 852 Hau Giang 769.2 1,602.5 480 Soc Trang 1,303.7 3,311.6 394 Bac Lieu 873.3 2,468.7 354 Ca Mau 1,214.9 5,294.9 229 Source: Statistical Yearbook 2011 vietnam demographics
  • 83. 73 FEMALE POPULATION BY PROVINCE IN VIETNAM 2006-2011 REGION/ PROVINCE 2007 2008 2009 2010 Prel.2011 TOTAL VIETNAM 42,771,200 43,162,600 43,501,600 43,946,400 44,395,200 Red River Delta 9,796,800 9,929,000 9,968,200 10,044,400 10,127,000 Ha Noi 1,610,200 3,256,900 3,292,000 3,340,200 3,385,200 Vinh Phuc 592,700 501,700 506,200 510,000 513,500 Bac Ninh 518,000 520,100 522,600 528,700 537,400 Quang Ninh 554,000 557,200 561,100 563,900 566,600 Hai Duong 867,000 869,400 871,700 873,500 876,500 Hai Phong 913,600 921,000 927,800 936,200 946,300 Hung Yen 579,200 581,900 575,700 579,100 583,700 Thai Binh 926,700 923,400 922,300 923,000 923,500 Ha Nam 406,200 404,500 402,300 402,300 402,600 Nam Dinh 937,100 939,100 933,800 934,500 936,300 Ninh Binh 455,200 453,800 452,700 453,000 455,400 Northern Midlands and Mountain 5,534,900 5,538,200 5,555,600 5,601,000 5,661,300 Ha Giang 355,900 361,600 362,000 367,100 373,600 Cao Bang 258,900 259,900 257,500 258,600 259,700 Bac Kan 145,700 145,900 146,100 146,700 147,400 Tuyen Quang 363,100 366,000 361,900 364,300 364,800 Lao Cai 299,100 302,000 305,900 311,100 316,300 Yen Bai 367,900 369,800 371,000 375,600 378,800 vietnam demographics
  • 84. 74 Thai Nguyen 556,700 561,900 568,900 572,400 576,600 Lang Son 366,200 366,900 368,300 369,400 371,400 Bac Giang 783,000 782,700 785,100 785,100 793,000 Phu Tho 663,800 665,300 669,300 668,000 672,100 Dien Bien 232,200 238,800 245,300 250,500 256,000 Lai Chau 181,200 181,400 181,500 185,900 191,200 Son La 522,400 537,500 536,600 546,700 557,100 Hoa Binh 438,800 398,500 396,200 399,600 403,300 North and South Central Coast 9,522,200 9,528,900 9,532,600 9,572,400 9,621,000 Thanh Hoa 1,742,100 1,721,100 1,722,000 1,722,800 1,726,300 Nghe An 1,480,600 1,473,700 1,467,700 1,475,000 1,482,300 Ha Tinh 623,800 641,600 620,700 621,000 621,700 Quang Binh 420,800 422,000 421,700 424,100 426,300 Quang Tri 300,400 300,700 303,200 304,400 305,600 Thua Thien Hue 550,000 551,100 550,200 550,700 557,100 Da Nang 437,600 441,700 453,300 469,700 482,300 Quang Nam 729,300 728,800 729,700 730,700 733,700 Quang Ngai 618,700 618,500 617,200 617,700 619,100 Binh Dinh 759,500 760,300 762,300 764,700 767,400 Phu Yen 428,300 429,600 430,800 433,200 435,500 Khanh Hoa 572,800 578,900 586,300 588,800 593,000 Ninh Thuan 280,900 282,300 283,800 283,900 283,200 Binh Thuan 577,400 578,600 583,700 585,700 587,500 vietnam demographics FEMALE POPULATION BY PROVINCE IN VIETNAM 2006-2011 (continue)
  • 85. 75 Central Highlands 2,456,200 2,510,200 2,538,100 2,568,700 2,597,100 Kon Tum 203,100 211,000 213,100 214,500 216,100 Gia Lai 601,800 626,600 637,800 644,400 650,800 Dak Lak 840,800 849,100 859,400 868,800 877,600 Dak Nong 230,500 237,200 235,800 240,400 243,400 Lam Dong 580,000 586,300 592,000 600,600 609,200 South East 6,778,400 6,991,700 7,253,800 7,480,500 7,675,200 Binh Phuoc 411,300 422,000 430,700 439,900 448,400 Tay Ninh 535,000 535,500 536,200 540,100 545,200 Binh Duong 681,000 727,700 785,000 841,800 877,800 Dong Nai 1,195,600 1,223,700 1,261,700 1,304,000 1,353,900 Ba Ria - Vung Tau 484,200 490,600 499,400 506,200 513,800 HCMC 3,471,300 3,592,200 3,740,800 3,848,500 3,936,100 Mekong River Delta 8,682,700 8,664,600 8,653,300 8,679,400 8,713,600 Long An 713,300 718,700 723,000 726,300 729,700 Tien Giang 855,000 853,300 852,100 852,100 853,100 Ben Tre 649,500 644,100 639,800 640,200 640,900 Tra Vinh 503,500 505,800 509,100 510,900 513,800 Vinh Long 525,600 522,700 520,500 521,000 521,900 Dong Thap 847,000 833,000 835,900 837,600 839,500 An Giang 1,085,100 1,083,000 1,080,700 1,080,900 1,081,400 Kien Giang 838,900 838,200 836,300 845,600 852,500 Can Tho 594,400 597,300 598,900 599,900 600,200 Hau Giang 381,100 378,800 376,600 377,500 381,600 Soc Trang 654,200 653,800 650,500 652,600 655,800 Bac Lieu 429,400 434,500 429,500 432,900 438,800 Ca Mau 605,700 601,400 600,400 601,900 604,400 Source: Statistical Yearbook 2011 vietnam demographics
  • 86. 76 MALE POPULATION BY PROVINCE IN VIETNAM 2000-2011 REGION/ PROVINCE 2007 2008 2009 2010 Prel.2011 TOTAL VIETNAM 41,447,300 41,956,100 42,523,400 42,986,100 43,444,800 Red River Delta 9,432,000 9,544,700 9,649,900 9,758,900 9,872,300 Ha Noi 1,618,300 3,124,900 3,180,000 3,248,300 3,314,400 Vinh Phuc 581,400 492,100 494,200 497,600 501,100 Bac Ninh 491,400 498,000 503,900 512,500 522,900 Quang Ninh 568,500 577,900 585,000 591,000 597,100 Hai Duong 827,700 831,400 835,100 839,300 842,400 Hai Phong 892,900 903,100 912,600 921,600 932,200 Hung Yen 542,100 544,300 552,900 559,200 566,700 Thai Binh 857,200 859,300 860,800 861,800 862,500 Ha Nam 382,200 382,400 383,900 384,000 384,300 Nam Dinh 892,600 887,000 894,600 895,500 897,200 Ninh Binh 440,900 444,300 446,900 448,100 451,500 Northern Midlands and Mountain 5,469,300 5,459,100 5,517,900 5,576,000 5,629,200 Ha Giang 349,000 354,600 363,100 366,600 372,700 Cao Bang 249,700 250,600 253,700 254,500 255,300 Bac Kan 146,100 147,700 148,500 149,900 151,300 Tuyen Quang 356,300 357,500 363,300 365,600 366,000 Lao Cai 299,200 304,500 309,900 315,600 321,200 Yen Bai 363,700 367,700 370,700 375,700 379,800 Thai Nguyen 556,300 558,400 556,500 558,900 562,800 Lang Son 362,000 363,800 364,900 366,900 369,800 Bac Giang 765,800 771,900 771,800 779,300 781,300 Phu Tho 641,800 646,200 647,300 652,200 653,900 Dien Bien 233,800 240,500 245,500 250,700 256,300 vietnam demographics
  • 87. 77 Lai Chau 183,200 186,500 189,900 194,600 200,000 Son La 528,400 529,700 542,600 552,300 562,300 Hoa Binh 434,000 379,500 390,200 393,200 396,500 North and South Central Coast 9,206,900 9,269,000 9,323,100 9,371,100 9,425,500 Thanh Hoa 1,675,200 1,687,700 1,682,300 1,683,100 1,686,300 Nghe An 1,424,600 1,438,400 1,446,800 1,453,700 1,460,600 Ha Tinh 615,200 592,400 607,100 607,200 607,600 Quang Binh 417,700 421,500 423,300 424,500 426,700 Quang Tri 293,700 296,000 295,400 297,300 299,100 Thua Thien Hue 531,000 533,800 537,400 540,200 546,000 Da Nang 409,900 427,100 441,200 457,100 469,400 Quang Nam 684,600 689,000 693,300 696,400 701,300 Quang Ngai 596,100 598,500 600,000 600,900 602,500 Binh Dinh 722,800 725,300 725,100 727,300 729,900 Phu Yen 422,000 427,100 431,600 434,000 436,400 Khanh Hoa 564,700 570,400 571,900 575,800 581,100 Ninh Thuan 274,900 278,400 282,000 284,300 285,800 Binh Thuan 574,500 583,400 585,700 589,300 592,800 Central Highlands 2,491,800 2,526,500 2,590,700 2,638,700 2,684,900 Kon Tum 205,000 209,500 218,700 227,600 237,100 Gia Lai 623,700 624,700 643,200 657,200 671,200 Dak Lak 855,800 866,000 876,300 885,600 894,200 Dak Nong 226,800 237,200 255,200 264,800 272,900 Lam Dong 580,500 589,100 597,300 603,500 609,500 vietnam demographics
  • 88. 78 South East 6,488,000 6,691,900 6,895,200 7,065,400 7,215,600 Binh Phuoc 427,000 436,000 444,300 448,300 456,900 Tay Ninh 518,000 525,000 531,000 532,600 535,500 Binh Duong 626,000 675,000 727,500 778,100 813,600 Dong Nai 1,177,000 1,209,000 1,238,000 1,271,100 1,311,200 Ba Ria - Vung Tau 486,000 493,000 499,100 505,800 513,400 TP. Ho Chi Minh 3,254,000 3,353,900 3,455,300 3,529,500 3,585,000 Mekong River Delta 8,359,300 8,464,900 8,546,600 8,576,000 8,617,300 Long An 704,600 709,500 713,300 716,500 719,900 Tien Giang 806,600 814,700 820,700 825,900 829,500 Ben Tre 615,300 615,500 616,300 616,500 616,900 Tra Vinh 493,700 495,000 494,100 495,800 498,800 Vinh Long 497,200 501,300 504,600 505,500 506,700 Dong Thap 807,500 829,500 830,700 832,000 833,700 An Giang 1,049,200 1,059,600 1,066,900 1,068,000 1,069,600 Kien Giang 816,000 834,100 852,200 854,100 861,600 Can Tho 577,600 583,600 589,700 595,200 600,100 Hau Giang 373,600 377,500 381,400 382,900 387,600 Soc Trang 622,100 631,300 642,700 644,900 647,900 Bac Lieu 406,400 413,000 427,300 430,400 434,500 Ca Mau 589,500 600,300 606,700 608,300 610,500 Source: Statistical Yearbook 2011 vietnam demographics MALE POPULATION BY PROVINCE IN VIETNAM 2000-2011 (continue)
  • 89. 79 NUMBER OF FOREIGN VISITORS TO VIETNAM 2006 – 2011 (THOUS. VISITORS) 2007 2008 2009 2010 Prel.2011 Total 4,229 4,236 3,747 5,050 6,014 By main purpose of journey Tourism 2,606 2,613 2,241 3,110 3,651 Business 674 844 742 1,024 1,003 “Visiting friend & relative” 601 511 518 574 1,007 Others 349 268 247 342 353 By means of transport Air ways 3,301 3,283 3,026 4,062 5,032 Water ways 225 152 66 51 46 Roads 704 801 656 938 936 Source: Statistical Yearbook 2011 vietnam demographics
  • 90. 80 AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND) Source: Statistical Yearbook 2008 - General Statistics Office AVERAGE AMOUNT PER VISITOR AVERAGE AMOUNT PER DAY VISITOR Average Amount 1,771.8 506.2 By some provinces Ha Noi 2,597.8 538.8 Hai Phong 1,576.5 461.3 Lao Cai 1,957.1 455.4 Lang Son 1,528.2 638.4 Quang Ninh 1,810.9 591.8 Thanh Hoa 1,234.6 379.6 Nghe An 1,524.7 375.3 Quang Binh 1,723.9 470.7 Quang Tri 828.3 234.3 Thua Thien Hue 2,114.4 408.0 Da Nang 3,438.4 601.0 Quang Nam 2,192.6 408.7 Binh Dinh 1,990.1 437.2 Khanh Hoa 2,306.4 444.4 Gia Lai 1,209.1 299.4 Lam Dong 1,840.9 496.6 Binh Thuan 1,748.1 609.7 Tay Ninh 1,020.0 295.7 TP. Ho Chi Minh 2,795.3 520.6 An Giang 911.5 307.7 Can Tho 1,437.3 440.9 vietnam demographics
  • 91. 81 CONSUMER PRICE INDEX (PREVIOUS MONTH = 100) vietnam ECONOMY Month 2007 2008 2009 2010 2011 January 101.1 102.4 100.3 101.4 101.7 February 102.2 103.6 101.2 102.0 102.1 March 99.8 103.0 99.8 100.8 102.2 April 100.5 102.2 100.4 100.1 103.3 May 100.8 103.9 100.4 100.3 102.2 June 100.9 102.1 100.6 100.2 101.1 July 100.9 101.1 100.5 100.1 101.2 August 100.6 101.6 100.2 100.2 100.9 September 100.5 100.2 100.6 101.3 100.8 October 100.7 99.8 100.4 101.1 100.4 November 101.2 99.2 100.6 101.9 100.4 December 102.9 99.3 101.4 102.0 100.5 Monthly average index 101.0 101.5 100.5 100.9 101.4 December of report year compared with previous year 112.6 119.9 106.5 111.8 118.1 PREVIOUS YEAR = 100 108.3 123.0 106.9 109.2 118.6 YEAR 2000=100 146.3 179.6 192.0 209.6 248.6 YEAR 2005=100 114.5 140.8 150.5 164.3 194.8 Source: Statistical Yearbook 2011
  • 92. 82 RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2011 vietnam ECONOMY Unit: Bill. Dongs Source: 2011 Statistical Yearbook of Vietnam Year Retail sales At Current Prices % of GNI % of Final Private Consumption 1995 121,160 53% 72% 1996 145,874 54% 72% 1997 161,900 52% 72% 1998 185,598 53% 73% 1999 200,924 51% 73% 2000 220,411 51% 75% 2001 245,315 52% 79% 2002 280,884 53% 81% 2003 333,809 55% 82% 2004 398,525 57% 86% 2005 480,294 58% 90% 2006 596,207 63% 97% 2007 746,159 67% 109% 2008 1,007,214 70% 108% 2009 1,238,145 77% 99% 2010 1,614,078 85% 90% Prel. 2011 2,004,361 83% 90%
  • 93. 83vietnam INDUSTRY STRUCTURE AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER) Source: Statistical Yearbook 2011 2008 2009 2010 Prel. 2011 TOTAL 5059,3 5040,6 5107,4 5250,6 Agriculture, forestry and fishing 193,2 187,0 184,1 182,6 Mining and quarrying 98,1 94,4 96,6 102,4 Manufacturing 588,2 649,4 635,4 652,0 Electricity, gas, stream and air conditioning supply 90,4 92,4 101,2 112,8 Water supply, sewerage, waste management and remediation activities 31,1 31,7 33,7 35,6 Construction 422,0 437,8 435,2 435,1 Wholesale and retail trade; repair of motor vehicles and motorcycles 87,8 88,1 82,7 85,0 Transportation and storage 199,1 200,4 199,7 209,2 Accommodation and food service activities 38,6 40,1 38,3 43,3 Information and communication 28,4 29,3 32,6 34,8 Financial, banking and insurance activities 80,5 76,1 78.0 80,5 Real estate activities 3,2 3,2 3,0 3,3 Professional, scientific and technical activities 71,2 72,1 69,4 72.0 Administrative and support service activities 26,6 26,8 30,6 32,3 Activities of Communist Party, socio-political organizations; public administration and defence; compulsory security 1604,2 1503,8 1523,6 1541,2 Education and training 1205,2 1213,8 1251,3 1280,3 Human health and social work activities 229,1 230,0 244,4 271,5 Arts, entertainment and recreation 28,2 29,6 29,7 33,4 Other service activities 34,5 34,7 37,9 43,3
  • 94. 84 vietnam INDUSTRY STRUCTURE INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND) 2006 2007 2008 2009 2010 Whole country 1,199,139.5 1,466,480.1 1,903,128.1 2,298,086.6 2,963,499.7 Red River Delta 270,355.4 358,992.1 470,019.9 554,517.9 709,979.3 Ha Noi 92,168.3 116,096.4 172,330.7 200,349.2 239,265.3 Ha Tay 15,925.6 20,173.5 Vinh Phuc 29,904.0 43,070.3 48,894.7 54,266.4 74,709.3 Bac Ninh 15,896.1 22,446.6 31,491.4 42,627.0 76,117.4 Quang Ninh 26,859.0 38,180.6 54,551.8 64,853.8 80,347.6 Hai Duong 14,700.2 19,629.2 26,056.8 32,309.9 44,032.1 Hai Phong 32,773.5 43,190.3 58,912.5 64,583.0 76,533.6 Hung Yen 18,117.6 25,675.3 33,272.7 39,853.7 48,626.0 Thai Binh 6,835.3 8,847.7 12,895.6 16,177.2 22,200.5 Ha Nam 4,382.0 5,618.3 8,444.2 10,804.0 14,401.8 Nam Dinh 8,700.4 11,295.0 15,217.8 18,443.5 21,065.9 Ninh Binh 4,093.4 4,768.9 7,951.7 10,250.2 12,679.8 Northern midlands and mountain areas 29,979.9 39,344.1 55,316.3 61,985.4 85,637.5 Ha Giang 367.8 505.1 735.7 693.7 946.9 Cao Bang 745.0 949.8 1,317.8 1,301.6 2,317.0 Bac Kan 309.1 413.3 363.9 671.1 903.7 Tuyen Quang 815.5 1,064.2 1,414.4 2,023.9 2,334.3 Lao Cai 1,521.2 1,851.1 4,063.7 4,055.2 6,259.9 Yen Bai 1,255.6 1,568.5 2,420.0 3,307.5 4,397.9 Thai Nguyen 8,963.0 13,405.1 17,002.2 17,938.6 24,928.8 Lang Son 941.7 947.0 1,431.9 1,836.8 2,186.4 Bac Giang 3,014.6 3,859.4 5,723.0 6,485.2 10,904.2 Phu Tho 9,579.0 11,621.7 16,222.5 17,601.4 22,427.7 Dien Bien 491.1 589.4 837.4 1,049.4 1,330.8 Lai Chau 142.3 180.2 245.2 347.0 639.0
  • 95. 85 Son La 692.4 1,059.3 1,804.3 2,263.7 2,968.3 Hoa Binh 1,141.6 1,330.0 1,734.3 2,410.3 3,092.6 North Central area and Central coastal area 79,697.9 95,101.6 125,533.9 165,164.3 277,012.9 Thanh Hoa 11,061.1 12,588.0 17,440.3 20,216.1 27,720.5 Nghe An 5,627.3 6,544.2 8,967.3 10,057.6 13,744.2 Ha Tinh 1,777.9 2,332.8 3,084.3 3,840.2 4,776.6 Quang Binh 2,523.9 3,016.9 4,249.3 4,708.5 5,866.0 Quang Tri 1,252.0 1,575.5 2,250.6 2,850.2 3,364.2 Thua Thien Hue 4,709.7 5,882.6 7,232.0 8,853.5 13,524.1 Da Nang 11,837.0 12,813.7 16,350.3 18,914.2 23,943.0 Quang Nam 6,333.2 9,183.8 12,490.6 15,816.4 20,639.5 Quang Ngai 3,326.7 4,291.6 6,041.9 25,505.3 98,467.7 Binh Dinh 7,389.7 9,445.8 11,645.7 13,044.0 16,639.7 Phu Yen 3,065.2 4,232.9 5,360.0 7,286.3 8,560.5 Khanh Hoa 15,514.3 16,790.8 21,864.9 24,812.8 28,046.6 Ninh Thuan 1,211.5 1,320.2 2,057.4 1,836.8 2,367.1 Binh Thuan 4,068.4 5,082.8 6,499.3 7,422.4 9,353.2 Central Highlands 8,993.0 10,906.2 15,121.3 17,889.2 22,743.1 Kon Tum 601.8 869.1 1,046.2 1,276.1 1,586.5 Gia Lai 2,071.5 2,871.7 4,456.7 5,417.5 6,774.5 Dak Lak 2,595.0 3,036.9 4,047.1 5,133.2 7,342.7 Dak Nong 956.6 1,021.6 1,493.7 1,860.6 2,187.0 Lam Dong 2,768.1 3,106.9 4,077.6 4,201.8 4,852.4 South East 662,994.9 779,945.3 994,235.7 1,199,505.6 1,483,036.3 Binh Phuoc 2,415.1 3,420.4 6,130.8 7,633.3 12,157.9 Tay Ninh 6,885.7 8,953.6 11,359.0 14,154.4 21,019.2 Binh Duong 100,395.0 130,603.4 176,091.5 203,584.1 258,083.1 vietnam INDUSTRY STRUCTURE
  • 96. 86 Dong Nai 141,738.8 160,663.7 203,535.0 237,289.0 313,974.8 Ba Ria - Vung Tau 134,215.3 148,206.2 190,423.1 227,013.3 281,565.6 TP.Ho Chi Minh 277,345.0 328,098.0 406,696.3 509,831.5 596,235.7 Mekong River Delta 106,564.8 135,172.5 187,466.4 229,287.5 297,829.0 Long An 15,419.8 20,063.7 27,546.6 37,132.2 51,480.7 Tien Giang 7,465.7 9,221.3 12,461.6 15,271.3 24,343.0 Ben Tre 3,841.6 4,434.5 5,679.7 7,363.8 8,961.0 Tra Vinh 2,826.5 3,429.2 4,584.0 6,086.7 7,459.5 Vinh Long 3,605.0 4,922.6 7,296.2 8,937.9 10,529.9 Dong Thap 8,502.9 11,377.9 17,057.7 23,160.9 29,062.0 An Giang 10,358.1 12,902.8 18,030.3 20,398.0 24,651.1 Kien Giang 8,583.0 10,323.2 13,075.3 15,243.8 18,949.8 Can Tho 17,429.2 24,712.5 39,599.7 42,957.0 58,818.0 Hau Giang 3,949.9 4,995.7 6,154.9 6,722.8 8,058.3 Soc Trang 7,287.3 7,554.1 9,444.8 12,194.0 13,743.8 Bac Lieu 3,505.9 4,187.0 5,156.1 6,373.5 8,603.8 Ca Mau 13,789.9 17,048.0 21,379.5 27,445.6 33,168.1 Nec. 40,553.6 47,018.3 55,434.6 69,736.7 87,261.6 vietnam INDUSTRY STRUCTURE Source: Statistical Yearbook 2011 INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND) (continue)
  • 97. 87vietnam INDUSTRY STRUCTURE INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 2006 2007 2008 2009 2010 TOTAL 1,199,139.5 1,466,480.1 1,903,128.1 2,298,086.6 2,963,499.7 State 265,117.9 291,041.5 345,278.3 420,956.8 567,108.0 Central 207,964.0 232,495.7 286,593.7 352,573.5 497,407.4 Local 57,153.9 58,545.8 58,684.6 68,383.3 69,700.6 Non-State 401,869.6 520,073.5 709,903.3 885,517.2 1,150,867.3 Collective 4,650.3 4,910.3 6,640.9 8,730.3 10,926.9 Private 306,967.0 407,537.2 572,723.3 722,550.9 962,409.4 Households 90,252.3 107,626.0 130,539.1 154,236.0 177,531.0 Foreign invested sector 532,152.0 655,365.1 847,946.5 991,612.6 1,245,524.4 TOTAL 100.0 100.0 100.0 100.0 100.0 State 22.1 19.9 18.1 18.3 19.1 Central 17.3 15.9 15.0 15.3 16.8 Local 4.8 4.0 3.1 3.0 2.3 Non-State 33.5 35.4 37.3 38.5 38.9 Collective 0.4 0.3 0.3 0.4 0.4 Private 25.6 27.8 30.1 31.4 32.5 Households 7.5 7.3 6.9 6.7 6.0 Foreign invested sector 44.4 44.7 44.6 43.2 42.0 Source: Statistical Yearbook 2010
  • 98. 88 vietnam INDUSTRY STRUCTURE OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY Years Total Of which Cultivation Livestock Service Bill. VND 1990 61,817.50 49,604.00 10,283.20 1,930.30 1991 63,512.10 51,247.50 10,294.50 1,970.10 1992 68,820.30 55,132.60 11,651.00 2,036.70 1993 73,380.50 58,906.20 12,309.10 2,165.20 1994 76,998.30 61,660.00 12,999.00 2,339.30 1995 82,307.10 66,183.40 13,629.20 2,494.50 1996 87,647.90 70,778.80 14,347.20 2,521.90 1997 93,783.20 75,745.50 15,465.40 2,572.30 1998 99,096.20 80,291.70 16,204.20 2,600.30 1999 106,367.90 86,380.60 17,337.00 2,650.30 2000 112,088.20 90,858.20 18,481.90 2,748.10 2001 114,961.80 92,907.00 19,254.80 2,800.00 2002 122,116.90 98,060.70 21,166.60 2,889.60 2003 127,611.40 101,786.30 22,867.60 2,957.50 2004 132,840.40 106,422.50 23,391.00 3,026.90 2005 137054.9 107897.6 26050.5 3106.8 2006 142642.6 111613.0 27838.9 3190.6 2007 147764.7 115374.8 29114.1 3275.8 2008 158108.3 123391.2 31326.3 3390.8 2009 162593.1 124462.5 34627.5 3503.0 2010 170215.0 129779.2 36823.5 3612.3 Prel. 2011 178537.3 135882.2 38924.6 3730.5 Index (Previous year =100) - % 1990 101.6 101.4 102.4 102.4 1991 102.7 103.3 100.1 102.1 1992 108.4 107.6 113.2 103.4 1993 106.6 106.8 105.6 106
  • 99. 89 1994 104.9 104.7 105.6 108.0 1995 106.9 107.3 104.8 106.6 1996 107 107 105.3 101 1997 107.0 107 107.8 102.0 1998 105.7 106.0 105 101.1 1999 107.3 107.6 107.0 101.9 2000 105.4 105.2 106.7 103.7 2001 102.6 102.3 104.2 101.9 2002 106.2 105.5 109.9 103.2 2003 104.5 103.8 108.1 102.3 2004 104.1 104.6 102.3 102.3 2005 103.2 101.4 111.4 102.6 2006 104.1 103.4 106.9 102.7 2007 103.6 103.4 104.6 102.7 2008 107 106.9 107.6 103.5 2009 102.8 100.9 110.5 103.3 2010 104.7 104.3 106.3 103.1 Prel. 2011 104.9 104.7 105.7 103.3 vietnam INDUSTRY STRUCTURE Source: Statistical Yearbook 2011
  • 100. 90 OUTPUT AND TRADE EXPORTS AND IMPORTS OF GOOD Year Total Of which Exports Imports Balance Mill. USD 1990 5,156 2,404 2,752 (348) 1991 4,425 2,087 2,338 (251) 1992 5,122 2,581 2,541 40 1993 6,909 2,985 3,924 (939) 1994 9,880 4,054 5,826 (1,772) 1995 13,604 5,449 8,155 (2,707) 1996 18,399 7,256 11,144 (3,888) 1997 20,777 9,185 11,592 (2,407) 1998 20,860 9,360 11,500 (2,139) 1999 23,284 11,541 11,742 (201) 2000 30,119 14,483 15,637 (1,154) 2001 31,247 15,029 16,218 (1,189) 2002 36,452 16,706 19,746 (3,040) 2003 45,405 20,149 25,256 (5,107) 2004 58,454 26,485 31,969 (5,484) 2005 69,208 32,447 36,761 (4,314) 2006 84717.3 39826.2 44891.1 (5,065) 2007 111326.1 48561.4 62764.7 (14,203) 2008 143398.9 62685.1 80713.8 (18,029) 2009 127045.1 57096.3 69948.8 (12,853) 2010 157075.3 72236.7 84838.6 (12,602) Prel. 2011 203655.6 96905.7 106749.9 (9,844) Index (Previous year = 100) - % 1991 85.8 86.8 84.9 1992 115.7 123.7 108.7 1993 134.9 115.7 154.4 1994 143.0 135.8 148.5
  • 101. 91OUTPUT AND TRADE 1995 137.7 134.4 140.0 1996 135.2 133.2 136.6 1997 112.9 126.6 104.0 1998 100.4 101.9 99.2 1999 111.6 123.3 102.1 2000 129.4 125.5 133.2 2001 103.7 103.8 103.7 2002 116.7 111.2 121.8 2003 124.6 120.6 127.9 2004 128.7 131.4 126.6 2005 118.4 122.5 115.0 2006 122.4 122.7 122.1 2007 131.4 121.9 139.8 2008 128.8 129.1 128.6 2009 88.6 91.1 86.7 2010 123.6 126.5 121.3 Prel. 2011 129.7 134.2 125.8 Source: Statistical Yearbook 2011
  • 102. 92 OUTPUT AND TRADE RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND) Total Of which Trade Hotel, restaurant Tourism and services Bill.VND 1990 19,031.2 16,747.4 2,283.8 1991 33,403.6 29,183.3 4,220.3 1992 51,214.5 44,778.3 6,436.2 1993 67,273.3 58,424.4 8,848.9 1994 93,490.0 74,091.0 11,656.0 7743 1995 121,160.0 94,863.0 16,957.0 9340 1996 145,874.0 117,547.0 18,950.0 9377 1997 161,899.7 131,770.4 20,523.5 9605.8 1998 185,598.1 153,780.6 21,587.7 10229.8 1999 200,923.7 166,989.0 21,672.1 12262.6 2000 220,410.6 183,864.7 23,506.2 13039.7 2001 245,315.0 200,011.0 30,535.0 14769 2002 280,884.0 221,569.7 35,783.8 23530.5 2003 333,809.3 262,832.6 39,382.3 31594.4 2004 398,524.5 314,618.0 45,654.4 38252.1 2005 480,293.5 373,879.4 58,429.3 47984.8 2006 596,207.1 463,144.1 71,314.9 61748.1 2007 746,159.4 574,814.4 90,101.1 81243.9 2008 1,007,213.5 781,957.1 113,983.2 111273.2 2009 1,238,145.0 983,281.0 139,897.3 114966.7 2010 1,614,078.4 1,254,152.0 180,633.3 179293.1 Prel. 2011 2,004,360.9 1,553,913.2 233,182.0 217265.7 Structure(%) 1990 100.0 88.0 12.0 1991 100.0 87.4 12.6 1992 100.0 87.4 12.6 1993 100.0 86.8 13.2 1994 100.0 79.3 12.5 8.2 1995 100.0 78.3 14.0 7.7 1996 100.0 80.6 13.0 6.4
  • 103. 93 1997 100.0 81.4 12.7 5.9 1998 100.0 82.9 11.6 5.5 1999 100.0 83.1 10.8 6.1 2000 100.0 83.4 10.7 5.9 2001 100.0 81.5 12.5 6 2002 100.0 78.9 12.7 8.4 2003 100.0 78.7 11.8 9.5 2004 100.0 78.9 11.5 9.6 2005 100.0 77.8 12.2 10 2006 100.0 77.7 12.0 10.3 2007 100.0 77.0 12.1 10.9 2008 100.0 77.6 11.3 11.1 2009 100.0 79.4 11.3 9.3 2010 100.0 77.7 11.2 11.1 Prel. 2011 100.0 77.5 11.6 10.9 Source: Statistical Yearbook 2011 OUTPUT AND TRADE
  • 104. 94 OUTPUT AND TRADE RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP Years Total Of which State Non-State Foreign invested sector Bill.VND 1990 19,031.2 5,788.7 13,242.5 1991 33,403.6 9,000.8 24,402.8 1992 51,214.5 12,370.6 38,843.9 1993 67,273.3 14,650.0 52,623.3 1994 93,490.0 21,566.0 71,478.0 446.0 1995 121,160.0 27,367.0 93,193.0 600.0 1996 145,874.0 31,123.0 112,960.0 1,791.0 1997 161,899.7 32,369.2 127,332.4 2,198.1 1998 185,598.1 36,083.8 147,128.3 2,386.0 1999 200,923.7 37,292.6 160,999.6 2,631.5 2000 220,410.6 39,205.7 177,743.9 3,461.0 2001 245,315.0 40,956.0 200,363.0 3,996.0 2002 280,884.0 45,525.4 224,436.4 10,922.2 2003 333,809.3 52,381.8 267,724.8 13,702.7 2004 398,524.5 59,818.2 323,586.1 15,120.2 2005 480,293.5 62,175.6 399,870.7 18,247.2 2006 596,207.1 75,314.0 498,610.1 22,283.0 2007 746,159.4 79,673.0 638,842.4 27,644.0 2008 1,007,213.5 98,351.2 874,824.5 34,037.9 2009 1,238,145.0 162,599.6 1,042,425.6 33,119.9 2010 1,614,078.4 228,608.7 1,342,988.0 42,481.7 Prel. 2011 2,004,360.9 292,520.7 1,661,770.1 50,070.1 Structure(%) 1990 100.0 30.4 69.6 1991 100.0 26.9 73.1 1992 100.0 24.2 75.8 1993 100.0 21.8 78.2 1994 100.0 23.1 76.4 0.5 1995 100.0 22.6 76.9 0.5 1996 100.0 21.3 77.5 1.2 1997 100.0 20.0 78.6 1.4
  • 105. 95 1998 100.0 19.4 79.3 1.3 1999 100.0 18.6 80.1 1.3 2000 100.0 17.8 80.6 1.6 2001 100.0 16.7 81.7 1.6 2002 100.0 16.2 79.9 3.9 2003 100.0 15.7 80.2 4.1 2004 100.0 15.0 81.2 3.8 2005 100.0 12.9 83.3 3.8 2006 100.0 12.7 83.6 3.7 2007 100.0 10.7 85.6 3.7 2008 100.0 9.8 86.8 3.4 2009 100.0 13.1 84.2 2.7 2010 100.0 14.2 83.2 2.6 Prel. 2011 100.0 14.6 82.9 2.5 OUTPUT AND TRADE Source: Statistical Yearbook 2011
  • 106. 96 OUTPUT AND TRADE RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND) Region/ Province 2007 2008 2009 2010 Prel. 2011 WHOLE COUNTRY 746,159.40 1,007,213.50 1,238,145.00 1,614,078.40 2,004,360.90 Red River Delta 171,585.00 237,424.50 282,715.70 388,642.60 481,687.50 Ha Noi 67,987.90 133,312.00 157,217.80 228,992.60 283,971.40 Ha Tay 24,509.10 Vinh Phuc 7,291.60 9,997.40 11,896.30 16,479.50 20,731.20 Bac Ninh 6,680.40 9,888.20 13,520.80 17,335.60 20,456.20 Quang Ninh 14,087.40 18,557.70 20,486.40 25,127.30 31,461.00 Hai Duong 6,532.00 8,690.70 9,757.50 12,340.60 15,349.30 Hai Phong 17,740.40 22,493.50 27,496.20 34,503.80 42,515.20 Hung Yen 5,271.70 6,645.50 7,919.10 9,914.20 12,318.80 Thai Binh 6,695.60 8,835.50 10,995.90 14,326.40 17,968.50 Ha Nam 4,037.50 4,452.60 5,786.70 7,145.30 8,771.00 Nam Dinh 6,103.00 7,906.30 9,406.30 11,821.60 14,672.80 Ninh Binh 4,648.40 6,645.10 8,232.70 10,655.70 13,472.10 Northern midlands and mountain areas 38,015.80 50,541.00 62,460.70 78,019.90 97,079.50 Ha Giang 1,347.20 1,788.20 2,101.90 2,530.00 3,077.40 Cao Bang 1,868.40 2,374.90 3,288.10 3,714.90 4,484.00 Bac Kan 936.60 1,202.20 1,528.00 1,766.20 2,200.00 Tuyen Quang 2,908.60 3,601.50 4,493.20 5,844.20 7,154.00 Lao Cai 2,639.20 3,581.00 4,415.90 5,624.60 7,135.00 Yen Bai 2,390.90 3,253.00 4,021.40 5,344.10 6,497.80 Thai Nguyen 5,018.70 6,379.30 7,642.80 8,880.60 11,537.80 Lang Son 4,081.90 5,984.70 7,403.80 9,280.90 11,606.50 Bac Giang 3,881.40 4,714.90 5,996.20 7,489.80 9,539.70 Phu Tho 4,898.30 6,997.50 8,146.40 9,911.30 11,918.60
  • 107. 97 Dien Bien 1,428.40 1,921.70 2,386.20 3,325.20 4,090.50 Lai Chau 683.40 885.60 1,135.40 1,362.90 1,531.20 Son La 3,654.00 5,072.90 6,314.50 8,083.20 9,998.50 Hoa Binh 2,278.70 2,783.60 3,586.90 4,862.00 6,308.50 Northern Central area and Central coastal area 119,845.00 156,810.40 194,927.10 249,144.00 313,766.30 Thanh Hoa 10,638.30 14,301.70 17,780.00 23,835.30 30,523.40 Nghe An 12,491.10 16,155.70 19,914.10 27,680.20 34,825.50 Ha Tinh 5,755.80 8,985.30 11,471.90 14,639.40 18,956.40 Quang Binh 4,280.90 6,024.60 7,273.60 9,563.00 11,995.60 Quang Tri 4,568.80 5,685.70 7,311.10 9,493.80 12,253.90 Thua Thien Hue 7,980.40 9,275.00 10,960.60 14,583.80 17,583.80 Da Nang 14,817.90 18,435.20 26,867.00 34,103.20 43,976.10 Quang Nam 6,208.50 8,956.20 11,154.60 14,179.20 17,490.20 Quang Ngai 8,286.70 10,713.10 13,400.00 17,229.70 21,539.00 Binh Dinh 11,772.20 15,835.60 18,797.30 22,525.40 28,130.20 Phu Yen 4,499.70 6,151.40 7,495.40 9,362.70 11,814.10 Khanh Hoa 15,459.20 20,039.30 23,390.10 29,048.20 37,211.90 Ninh Thuan 3,260.50 4,223.20 5,106.90 6,416.30 7,873.60 Binh Thuan 9,825.00 12,028.40 14,004.50 16,483.80 19,592.60 Central Highlands 27,870.10 40,170.90 52,575.20 68,400.50 86,913.50 Kon Tum 1,566.20 2,188.60 2,790.60 3,680.60 4,750.00 Gia Lai 6,079.80 8,229.90 10,069.50 13,106.00 16,580.60 Dak Lak 8,395.70 13,271.40 19,115.80 26,134.90 33,056.60 Dak Nong 2,583.00 3,344.50 4,184.60 5,213.20 6,663.90 Lam Dong 9,245.40 13,136.50 16,414.70 20,265.80 25,862.40 South East 244,059.10 336,668.20 420,436.30 541,686.00 672,323.10 Binh Phuoc 5,692.80 7,834.10 9,380.80 12,225.70 15,586.30 OUTPUT AND TRADE
  • 108. 98 OUTPUT AND TRADE Tay Ninh 13,465.30 19,111.40 22,286.40 30,209.60 37,261.90 Binh Duong 18,126.30 26,344.40 33,699.90 45,503.30 58,506.80 Dong Nai 26,116.80 37,720.80 45,230.50 57,221.00 71,705.70 Ba Ria - Vung Tau 12,723.70 14,050.50 18,808.60 23,356.40 29,062.30 TP.Ho Chi Minh 167,934.20 231,607.00 291,030.10 373,170.00 460,200.10 Mekong River Delta 144,784.50 185,598.50 225,030.00 288,185.40 352,591.00 Long An 9,038.80 11,579.50 14,077.10 17,937.00 22,466.80 Tien Giang 13,002.30 15,413.60 18,060.10 21,498.80 27,498.70 Ben Tre 8,261.60 10,878.20 12,587.00 15,547.50 18,589.40 Tra Vinh 5,669.20 6,798.80 7,549.70 8,573.60 9,661.40 Vinh Long 8,763.10 11,361.60 13,784.40 17,028.60 20,970.60 Dong Thap 12,781.90 16,891.00 21,678.20 26,745.00 34,448.40 An Giang 23,665.70 28,396.20 32,135.00 49,075.70 57,625.10 Kien Giang 15,582.70 19,546.30 22,567.20 29,871.30 34,542.50 Can Tho 14,918.60 20,520.60 27,173.70 32,501.50 40,436.30 Hau Giang 4,890.30 6,961.80 9,389.80 12,067.90 14,712.30 Soc Trang 9,090.40 12,337.00 15,608.10 21,734.50 25,752.70 Bac Lieu 7,154.00 9,448.60 11,600.00 11,854.50 15,156.00 Ca Mau 11,965.90 15,465.30 18,819.70 23,749.50 30,730.80 Source: Statistical Yearbook 2011 RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND) (continue)
  • 109. 99STATISTICS BY KEY CITIES KEY STATISTICS IN HCMC 2007-2011 2007 2008 2009 2010 2011 Administrative units (Units) Urban district 19 19 19 19 19 Rural district 5 5 5 5 5 Ward 322 322 322 322 322 Town under rural district government 5 5 5 5 5 Commune 58 58 58 58 58 Population (Thous. pers.) 6,650,942.0 6,810,461.0 7,165.2 7,396,446.0 7,521.1 By sex Male 3,184,175.0 3,262,901.0 3,445.7 3,531,557.0 3,618.8 Female 3,466,767.0 3,547,560.0 3,719.5 3,864,889.0 3,902.3 By residence Urban 5,640,288.0 5,789,904.0 5,964.0 6,060,202.0 6,149.8 Rural 1,010,654.0 1,020,557.0 1,201.2 1,336,244.0 1,371.3 Population density (Person/km2 ) labour 3,175.0 3,251.0 3,420.3 3,530.0 3,589.0 Labour in state sector (Thous. Pers) 426.0 435.6 437.2 392.2 391.6 Agriculture, forestry and fishing 2.2 2.3 2.2 2.1 2.2 Industry and construction 198.1 202.5 203.4 147.1 173.7 Services 225.7 230.8 231.6 243.0 334.9 “Average monthly income per labour in local state sector (Thous. VND)” 2,415.20 2,658.0 2,774.5 2,974.3 3,954.1 GDP GDP at current price (Bill VND) 229,197.0 287,153.0 334,190.0 418,053.0 512.7
  • 110. 100 STATISTICS BY KEY CITIES By domestic economic sector 182,948.0 223,159.0 255,947.0 325,663.3 386.6 By foreign invested sector 51,494.0 63,994.0 78,243.0 92,389.7 126.1 GDP at constant 1994 prices (Bill VND) 112,189.0 124,303.0 135,063.0 150,943.0 166.4 By domestic economic sector 90,246.0 98,691.0 106,288.0 117,722.0 128.3 By foreign invested sector 22,012.0 25,612.0 28,775.0 33,221.0 38.2 Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 By domestic economic sector 77.5 77.7 76.7 77.9 75.4 By foreign invested sector 22.5 22.3 23.3 22.1 24.6 Index of GDP at constant 1994 prices (%) 112.6 110.7 108.8 111,8 110.3 By domestic economic sector 109.9 109.1 105.1 108.4 115.7 By foreign invested sector 119.1 116.4 112.3 115.5 114.5 Postal service and telecommunication Number of telephone (piece) 2,385,700 2,436,100 2,458,300 1,804,700 1,505,900 Turnover of postal service (mill VND) 4,279,800.0 4,551,600.0 4,997,000.0 5,623,900.0 5,449.3 Trade Retail sales of domestic sector (Bill VND) 185,748.0 234,079.0 280,894.0 372,152.0 461.6 Source: Socio - Economic Statistical Data of 64 Provinces and Cities KEY STATISTICS IN HCMC 2007-2011 (continue)
  • 111. 101STATISTICS BY KEY CITIES KEY STATISTICS IN HANOI 2007-2011 2007 2008 2009 2010 2011 Administrative units (Units) Urban district 9 9 10 10 10 Rural district 5 18 19 19 19 Ward 128 143 154 154 154 Town under rural district government 6 22 22 22 22 Commune 98 412 401 404 404 Population (Thous. pers.) 3,150 6,382 6,472 6,562 6,699.6 By sex Male 1,576.2 3,124.9 3,187.6 3,235.2 3,314.4 Female 1,573.6 3,256.9 3,284.6 3,326.7 3,385.2 By residence Urban 2,056.8 2,596.4 2,641.6 2,709.9 2,893.5 Rural 1,093.0 3,785.6 3,830.6 3,852.0 3,806.1 Population density (Person/km2 ) labour 3,416.0 1,826.0 1,955.0 1,962.0 2,013.0 Labour in state sector (Thous. Pers) 468.5 592.2 595.8 Agriculture, forestry and fishing 2.1 7.1 7.1 Industry and construction 227.9 201.0 198.5 Services 238.5 384.1 390.1 “Average monthly income per labour in local state sector (Thous. VND)” 1,416.5 2,202.3 2,751.7 3,125.8 3,633.0 GDP GDP at current price (Bill VND) 137,935.0 178,605.0 205,890.0 228,537.9 241,998.8 By domestic economic sector 114,785.0 148,893.0 171,539.0 193,108.8 By foreign invested sector 23,150.0 29,712.0 34,351.0 48,890.0
  • 112. 102 STATISTICS BY KEY CITIES GDP at constant 1994 prices (Bill VND) 55,704.0 61,635.0 65,747.0 By domestic economic sector 46,108.0 50,906.0 54,209.0 By foreign invested sector 9,596.0 10,729.0 11,538.0 Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 By domestic economic sector 83.2 83.4 83.3 74.1 By foreign invested sector 16.8 16.6 16.7 25.9 Index of GDP at constant 1994 prices (%) 112.5 110.7 106.7 By domestic economic sector 110.5 110.4 106.5 By foreign invested sector 123.5 111.8 107.5 Postal service and telecommunication Number of telephone (piece) 1,380,000 2,276,200 2,496,700 1,841,800 Turnover of postal service (mill VND) 3,725,500 3,798,000 3,900,000 5,171,400 Trade Retail sales of domestic sector (Bill VND) 103,458 133,312 157,494 201,963 Source: Socio - Economic Statistical Data of 64 Provinces and Cities KEY STATISTICS IN HANOI 2007-2011 (continue)
  • 113. 103STATISTICS BY KEY CITIES KEY STATISTICS IN DANANG 2007-2011 2007 2008 2009 2010 2011 Administrative units (Units) Urban district 6 6 6 6 6 Rural district 2 2 2 2 2 Ward 45 45 45 45 45 Commune 11 11 11 11 11 Population (Thous. pers.) 806.7 868.8 890.5 926.0 951.7 By sex Male 393.3 427.1 439.2 456.7 469.4 Female 413.4 441.7 451.3 469.3 482.3 By residence Urban 699.8 747.9 773.5 805.2 828.7 Rural 106.9 120.9 117.0 120.8 123.0 Population density (Person/ km2 ) labour 642.0 640.6 656.6 722.0 740.0 Labour in state sector (Thous. Pers) 374.7 374.9 383.2 Agriculture, forestry and fishing 37.8 37.8 38.7 Industry and construction 118.9 119.0 121.6 Services 218.0 218.1 222.9 Average monthly income per labour in local state sector (Thous. VND) - 1,727.1 2,315.2 2,315.6 3,430.1 GDP GDP at current price (Bill VND) 15,284.0 20,818.7 22,115.7 30,754.8 39,021.7 By domestic economic sector 14,472.3 19,956.4 21,200.2 35,344.7 By foreign invested sector 811.7 862.3 915.6 3,677.0 GDP at constant 1994 prices (Bill VND) 7,545.4 8,302.1 10,274.0 11,826.6 13,114.9
  • 114. 104 STATISTICS BY KEY CITIES By domestic economic sector 6,992.0 7,656.4 9,520.4 10,680.4 11,801.9 By foreign invested sector 553.5 645.7 753.6 1,146.2 1,313.0 Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 By domestic economic sector 92.7 92.2 92.1 93.4 90.6 By foreign invested sector 7.3 7.8 7.9 6.7 9.4 Index of GDP at constant 1994 prices (%) 111.3 110.5 106.3 By domestic economic sector 106.4 101.6 101.4 By foreign invested sector 110.2 119.3 119.1 Postal service and telecommunication Number of telephone (piece) 1,550,715 2,860,066 2,903,300 Number of postal service (mill VND) 2,766,000 3,315,000 3,481,000 Trade Retail sales of domestic sector (Bill VND) 41,649.0 47,910.0 50,894.0 69,926.0 88,833.0 Source: Socio - Economic Statistical Data of 64 Provinces and Cities KEY STATISTICS IN DANANG 2007-2011 (continue)
  • 115. 105STATISTICS BY KEY CITIES KEY STATISTICS IN CANTHO 2007-2011 2007 2008 2009 2010 2011 Administrative units (Units) Urban district 4 4 5 5 5 Rural district 4 4 4 4 4 Ward 33 33 44 44 44 Town under rural district government 6 6 5 5 5 Commune 32 32 36 36 36 Population (Thous. pers.) 1,159.0 1,180.9 1,189.6 1,197.1 1,200.3 By sex Male 571.2 583.6 590.7 596.2 600.1 Female 587.8 597.3 598.9 600.9 600.2 By residence Urban 601.5 615.5 783.1 798.5 791.8 Rural 557.5 565.4 406.5 398.6 408.5 Population density (Person/km2) labour 827.0 842.8 849.0 854.0 852.0 Labour in state sector (Thous. Pers) 520.7 530.8 656.0 680.7 Agriculture, forestry and fishing 262.0 263.2 265.1 235.7 Industry and construction 91.1 95.6 98.9 116.8 Services 167.6 172.0 292.1 202.5 Average monthly income per labour in local state sector (Thous. VND) - 2,070.4 2,284.9 3,027.1 3,534.4 GDP GDP at current price (Bill VND) 22,484.1 31,958.2 37,202.4 By domestic economic sector 21,335.9 31,222.1 36,417.9 By foreign invested sector 399.2 736.1 784.6
  • 116. 106 STATISTICS BY KEY CITIES GDP at constant 1994 prices (Bill VND) 11,544.7 13,292.7 15,029.4 17,289.0 By domestic economic sector 11,306.8 12,994.8 14,722.4 By foreign invested sector 237.9 297.9 307.1 Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 By domestic economic sector 94.9 94.4 94.7 By foreign invested sector 5.1 5.7 5.3 Index of GDP at constant 1994 prices (%) 116.3 115.1 113.1 By domestic economic sector 115.7 114.8 113.3 By foreign invested sector 117.2 125.2 103.1 Postal service and telecommunication Number of telephone (piece) 1,101,987.0 1,817,000 2,224,000.0 2,088 Turnover of postal service (mill VND) 843,300 955,300 1,003,700 Trade Retail sales of domestic sector (Bill VND) 15,968,184.0 16,195,400 17,111,800 Source: Socio - Economic Statistical Data of 64 Provinces and Cities KEY STATISTICS IN CANTHO 2007-2011 (continue)
  • 117. 107STATISTICS BY KEY CITIES KEY STATISTICS IN HAIPHONG 2007-2011 2007 2008 2009 2010 2011 Administrative units (Units) Urban district 7 7 7 7 7 Rural district 8 8 8 8 8 Town Ward 70 70 70 70 70 Town under rural district government 10 10 10 10 10 Commune 143 143 143 148 148 Population (Thous. pers.) 1,827.7 1,824.1 1,841.7 1,857.8 1,879 By sex Male 882.0 903.1 913.2 921.6 932 Female 945.7 921.0 928.5 936.2 946 By residence Urban 740.7 815.9 849.1 858.8 871 Rural 1,087.0 1,008.2 992.6 999.0 1,008 Population density (Person/km2 ) labour 1,202.0 1,212.0 1,223.0 1,221.0 1,233 Labour in state sector (Thous. Pers) 972.5 970.6 979.9 Agriculture, forestry and fishing 315.5 314.9 317.9 Industry and construction 270.6 270.1 272.6 Services 386.4 385.6 389.4 Average monthly income per labour in local state sector (Thous. VND) - 2,292.6 2,381.4 2,785.2 3,239 GDP GDP at current price (Bill VND) 31,265.1 34,751.2 38,625.9 47,108 By domestic economic sector 26,385.1 29,327.0 32,597.0
  • 118. 108 STATISTICS BY KEY CITIES By foreign invested sector 4,880.0 5,424.1 6,028.9 GDP at constant 1994 prices (Bill VND) 17,827.4 20,133.2 21,633.0 By domestic economic sector 14,650.9 16,245.8 17,478.4 By foreign invested sector 3,176.5 3,887.4 4,154.6 Structure of GDP at current price (%) 100.0 100.0 100.0 By domestic economic sector 82.2 80.7 80.8 By foreign invested sector 17.8 19.3 19.2 Index of GDP at constant 1994 prices (%) 112.8 110.3 111.2 By domestic economic sector 101.6 110.1 109.2 By foreign invested sector 113.1 111.9 119.1 Postal service and telecommunication Number of telephone (piece) 491,100 598,200 572,700 452,200 Turnover of postal service (mill VND) 564,500 787,600 858,200 Trade Retail sales of domestic sector (Bill VND) 17,087 24,310 27,469 Source: Socio - Economic Statistical Data of 64 Provinces and Cities KEY STATISTICS IN HAIPHONG 2007-2011 (continue)
  • 119. 109HEALTH & LIVING STANDARD NUMBER OF HEALTH ESTABLISHMENT 2007 2008 2009 2010 2011 TOTAL 13,438 13,460 13,450 13,467 13,506 Hospital 956 974 1,002 1,030 1,040 Regional polyclinic 829 781 682 622 620 Sanatorium and rehabilitation hospital 51 40 43 44 59 Medical service units in communes, precincts 10,851 10,917 10,979 11,028 11,047 Medical service units in offices, enterprises 710 710 710 710 710 Others 41 38 34 33 30 TOTAL 101.6 100.2 99.9 100.1 100.4 Hospital 105.9 101.9 102.9 105.7 103.8 Regional polyclinic 97.9 94.2 87.3 79.6 90.9 Sanatorium and rehabilitation hospital 100.0 78.4 107.5 110.0 137.2 Medical service units in communes, precincts 101.7 100.6 100.6 101.0 100.6 Medical service units in offices, enterprises 100.0 100.0 100.0 100.0 100.0 Others 83.7 92.7 89.5 86.8 88.2 Source: Statistical Yearbook 2011– Excluding private establishments
  • 120. 110 HEALTH & LIVING STANDARD NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2011 BY PROVINCE (UNIT) Total Hospital Regional polyclinic Sanatorium and rehabilitation hospital Medical service unit WHOLE COUNTRY 12,679 971 600 31 11,047 Red River Delta 2,752 212 68 7 2,454 Ha Noi 650 40 29 575 Ha Tay Vinh Phuc 162 14 8 1 139 Bac Ninh 139 11 1 126 Quang Ninh 216 19 10 186 Hai Duong 293 21 5 1 265 Hai Phong 251 24 2 1 224 Hung Yen 179 17 162 Thai Binh 310 22 1 286 Ha Nam 131 12 2 116 Nam Dinh 248 18 1 229 Ninh Binh 173 14 12 1 146 Northern Midlands and Mountain 2,944 193 221 7 2,517 Ha Giang 211 15 20 176 Cao Bang 235 16 20 199 Bac Kan 133 9 2 122 Tuyen Quang 167 12 13 1 141 Lao Cai 214 13 36 1 164 Yen Bai 214 14 19 180 Thai Nguyen 213 15 13 1 181 Lang Son 264 14 24 1 225 Bac Giang 250 16 3 1 230 Phu Tho 295 17 1 277 Dien Bien 143 12 18 112 Lai Chau 122 10 14 98 Son La 240 16 18 1 204 Hoa Binh 243 14 21 208
  • 121. 111 Northern Central area and Central coastal area 3,286 225 132 11 2,912 Thanh Hoa 687 36 12 1 637 Nghe An 529 26 22 1 479 Ha Tinh 292 17 12 1 262 Quang Binh 174 8 6 1 159 Quang Tri 157 10 5 1 141 Thua Thien Hue 180 13 13 1 152 Da Nang 69 12 1 56 Quang Nam 277 24 9 244 Quang Ngai 208 18 8 182 Binh Dinh 183 17 6 1 159 Phu Yen 130 12 7 1 109 Khanh Hoa 170 13 15 1 140 Ninh Thuan 80 6 7 1 65 Binh Thuan 150 13 10 127 Central Highlands 848 71 49 2 722 Kon Tum 121 9 13 1 97 Gia Lai 256 20 14 222 Dak Lak 205 20 184 Dak Nong 79 8 71 Lam Dong 187 14 22 1 148 South East 1,025 113 36 2 872 Binh Phuoc 125 12 2 111 Tay Ninh 110 12 2 1 95 Binh Duong 112 10 10 91 Dong Nai 201 17 13 171 Ba Ria - Vung Tau 98 10 6 82 TP.Ho Chi Minh 379 52 3 1 322 HEALTH & LIVING STANDARD
  • 122. 112 Mekong River Delta 1,824 157 94 2 1,570 Long An 211 16 5 190 Tien Giang 193 11 13 169 Ben Tre 184 12 8 164 Tra Vinh 115 9 15 91 Vinh Long 117 9 6 102 Dong Thap 161 16 1 144 An Giang 182 15 11 156 Kien Giang 158 13 16 129 Can Tho 102 17 85 Hau Giang 89 8 8 73 Soc Trang 124 12 3 109 Bac Lieu 74 7 2 64 Ca Mau 114 12 7 1 94 HEALTH & LIVING STANDARD Source: Statistical Yearbook 2011 – Excluding private establishments NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2011 BY PROVINCE (UNIT) (continue)
  • 123. 113HEALTH & LIVING STANDARD NUMBER OF PATIENT BEDS 2007 2008 2009 2010 2011 TOTAL 210.8 219.8 232.9 246.3 266.7 Hospital 142.8 151.8 163.9 176.6 195.5 Regional polyclinic 9.2 8.7 8.1 7.7 7.7 Sanatorium and rehabilitation hospital 4.4 4.3 4.9 5.0 6.3 Medical service units in communes, precincts 47.3 48.7 49.5 50.3 49.3 Medical service units in offices, enterprises 5.0 5.0 5.0 5.0 5.0 Others 2.1 2.0 1.6 1.7 1.6 Bed per 10000 inhabitant (Bed) 18.8 19.6 20.7 22.0 24.0 Index (Previous year = 100) - % TOTAL 100.6 104.2 106.0 105.7 108.3 Hospital 108.6 106.3 108.0 107.7 110.7 Regional polyclinic 98.9 94.4 93.2 94.7 100.6 Sanatorium and rehabilitation hospital 101.1 97.8 111.8 103.4 125.8 Medical service units in communes, precincts 102.6 103.0 101.6 101.6 98.0 Medical service units in offices, enterprises 100.0 100.0 100.0 100.0 100.6 Others 97.0 95.2 80.0 106.3 94.1 Bed per 10000 inhabitant 106.2 104.3 105.6 106.3 106.3 Source: Statistical Yearbook 2011 – Excluding private establishments
  • 124. 114 HEALTH & LIVING STANDARD NUMBER OF HEALTH STAFF Source: Statistical Yearbook 2011 – Excluding private establishments 2007 2008 2009 2010 Prel.2011 Medical staff Doctors 54.8 57.3 60.8 61.4 62.0 Assistant physicians 48.8 49.8 51.8 52.2 52.6 Nurses 60.3 65.1 71.5 82.3 94.7 Midwives 20.8 23.0 25.0 26.8 28.7 “Doctors per 10000 inhabitant (Pers.)” 6.5 6.7 7.1 7.1 7.1 Pharmaceutical staff Pharmacists of high degree 5.7 5.8 5.7 5.6 5.5 Pharmacists of middle degree 12.4 13.9 15.9 17.9 20.2 Assistant Pharmacists 8.5 8.6 8.1 7.2 6.4 Medical staff Doctors 103.8 104.6 106.1 101.0 101.0 Assistant physicians 100.0 102.0 104.1 100.8 100.8 Nurses 108.9 107.9 109.9 115.2 115.1 Midwives 109.4 110.5 109.0 107.0 107.1 “Doctors per 10000 inhabitant” 103.2 103.1 106.0 100.0 100.0 Pharmaceutical staff Pharmacists of high degree 103.8 102.1 98.1 98.4 98.2 Pharmacists of middle degree 114.7 112.2 113.9 112.6 112.8 Assistant Pharmacists 108.4 100.6 94.3 88.5 88.9
  • 125. 115HEALTH & LIVING STANDARD MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION (THOUS. VNDS) 2002 2004 2006 2008 2010 Whole Country 356 484 636 995 1,387 By Residence Urban 622 815 1,058 1,605 2,130 Rural 275 378 506 762 1,071 By Region Red River Delta 358 498 666 1,065 1,581 Northern midlands and mountain areas 237 327 442 657 905 North Central area and Central coastal area 268 361 476 728 1,018 Central Highlands 244 390 522 795 1,088 South East 667 893 1,146 1,773 2,304 Mekong River Delta 371 471 628 940 1,247 Source: Statistical Yearbook 2011 – Excluding private establishments
  • 126. 116 HEALTH & LIVING STANDARD MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.VNDS) Source: Statistical Yearbook 2011 2002 2004 2006 2008 2010 Whole Country 269.0 360.0 460.0 705.0 1,139.0 By Residence Urban 461.0 595.0 738.0 1,115.0 1,726.0 Rural 211.0 284.0 359.0 548.0 891.0 By Region Red River Delta 274.0 378.0 479.0 725.0 1,343.3 Northern midlands and mountain areas 201.0 265.0 336.0 500.0 814.6 North Central area and Central coastal area 217.0 288.0 362.0 559.0 957.5 Central Highlands 202.0 295.0 391.0 606.0 915.1 South East 476.0 611.0 785.0 1,240.0 1,639.9 Mekong River Delta 258.0 335.0 435.0 624.0 987.6
  • 127. 117HEALTH & LIVING STANDARD GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%) 2006 2008 2010 2011 Whole Country 15.5 13.4 14.2 12.6 By Residence Urban 7.7 6.7 6.9 5.1 Rural 18.0 16.1 17.4 15.9 By Region Red River Delta 10.0 8.6 8.3 7.1 Northern midlands and mountain areas 27.5 25.1 29.4 26.7 North Central and Central coastal areas 22.2 19.2 20.4 18.5 Central Highlands 24.0 21.0 22.2 20.3 South East 3.1 2.5 2.3 1.7 Mekong River Delta 13.0 11.4 12.6 11.6 Source: Statistical Yearbook 2011
  • 128. 118 HEALTH & LIVING STANDARD MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS) 2007 2008 2009 2010 Prel.2011 Whole Country 1,876.0 2,159.0 2,592.9 3,048.4 3,457.8 Red River Delta 1,837.4 2,013.5 2,668.6 3,041.2 3,292.3 Ha Noi 2,082.2 2,202.3 2,751.7 3,303.8 3,633.0 Ha Tay 1,640.0 Vinh Phuc 1,735.8 1,949.6 2,032.8 2,689.0 3,139.3 Bac Ninh 1,785.3 2,145.0 2,474.0 2,842.6 3,356.2 Quang Ninh 1,887.1 1,913.4 2,108.8 2,324.2 2,460.8 Hai Duong 1,562.7 1,770.7 2,068.0 2,435.4 2,735.8 Hai Phong 1,775.2 2,292.6 2,381.4 2,918.5 3,239.4 Hung Yen 1,500.6 1,801.4 2,094.1 2,407.5 2,720.2 Thai Binh 2,023.0 2,142.6 2,880.8 3,145.7 3,560.9 Ha Nam 1,719.6 1,744.8 2,312.2 2,577.0 2,944.3 Nam Dinh 1,681.9 1,809.5 2,021.1 2,703.1 3,038.8 Ninh Binh 1,881.6 2,174.9 2,843.9 3,324.0 3,989.6 Northern Midlands and Mountain 1,786.9 2,109.4 2,573.0 2,990.7 3,326.1 Ha Giang 1,682.6 2,256.9 2,799.5 2,957.2 3,255.3 Cao Bang 2,165.0 2,392.5 2,988.2 3,575.0 3,930.1 Bac Kan 1,901.4 2,003.1 2,061.7 2,397.1 2,723.9 Tuyen Quang 1,973.4 2,103.5 2,404.8 2,696.6 3,179.2 Lao Cai 1,884.3 2,292.6 2,633.1 3,150.4 3,669.8 Yen Bai 1,407.2 1,708.3 1,946.6 2,343.1 2,753.2 Thai Nguyen 1,928.2 2,051.6 2,478.2 2,708.1 2,834.6 Lang Son 1,704.1 2,338.6 2,756.3 3,116.7 3,450.2 Bac Giang 1,773.6 1,931.8 2,577.3 3,048.3 3,167.2 Phu Tho 1,605.8 1,650.3 1,915.1 2,061.8 2,096.4 Dien Bien 2,376.9 2,659.0 3,180.0 3,441.6 4,024.8 Lai Chau 1,915.4 2,156.5 2,637.4 3,173.1 3,402.8 Son La 1,944.3 2,279.2 3,340.9 3,943.7 4,390.5 Hoa Binh 1,451.5 1,901.7 2,081.9 3,034.7 3,507.0
  • 129. 119 North and South Central Coast 1,769.2 2,078.9 2,440.8 2,901.6 3,282.0 Thanh Hoa 1,752.5 2,058.2 2,395.6 2,840.0 3,220.9 Nghe An 1,645.4 1,962.5 2,234.7 2,526.6 2,851.0 Ha Tinh 1,632.3 1,708.5 2,259.7 2,669.6 2,949.2 Quang Binh 1,501.5 2,076.1 2,376.2 2,696.5 3,062.5 Quang Tri 1,787.1 1,983.7 2,364.8 2,862.6 3,156.7 Thua Thien Hue 1,994.1 2,040.0 2,606.2 3,069.1 3,391.0 Da Nang 1,567.1 1,727.1 2,315.2 2,943.2 3,430.1 Quang Nam 1,710.9 2,166.9 2,432.8 3,126.9 3,620.8 Quang Ngai 1,953.0 2,286.1 3,062.7 3,431.3 3,820.3 Binh Dinh 2,051.8 2,634.6 2,753.1 3,116.0 3,576.4 Phu Yen 1,472.8 1,480.4 1,856.1 2,505.5 3,236.8 Khanh Hoa 2,250.2 2,538.6 2,957.6 3,630.3 3,870.5 Ninh Thuan 1,722.9 2,104.8 2,424.8 2,835.5 2,914.9 Binh Thuan 1,891.3 2,447.4 2,485.0 2,906.0 3,221.3 Central Highlands 1,940.4 2,169.1 2,594.7 3,069.6 3,516.6 Kon Tum 2,036.2 2,187.3 2,656.0 2,928.4 3,193.9 Gia Lai 1,953.9 2,347.3 2,594.0 3,181.3 4,008.3 Dak Lak 2,267.3 2,486.0 3,078.5 3,541.4 3,941.0 Dak Nong 1,446.2 1,520.0 2,124.9 2,747.5 2,944.6 Lam Dong 1,554.7 1,732.6 1,988.9 2,346.8 2,595.3 South East 2,249.4 2,573.9 2,858.7 3,426.9 4,033.4 Binh Phuoc 2,004.0 2,463.0 2,923.4 3,182.9 3,482.8 Tay Ninh 2,009.9 2,783.9 2,875.0 3,373.8 4,101.7 Binh Duong 2,047.0 2,783.6 3,197.3 3,922.1 4,340.7 Dong Nai 2,162.1 2,277.0 2,910.3 3,637.3 4,391.9 Ba Ria - Vung Tau 2,031.6 2,300.0 2,822.3 3,458.9 4,020.2 TP.Ho Chi Minh 2,415.2 2,658.0 2,774.5 3,304.3 3,954.1 HEALTH & LIVING STANDARD
  • 130. 120 HEALTH & LIVING STANDARD Mekong River Delta 1,789.2 2,118.0 2,478.4 2,945.9 3,403.9 Long An 1,601.5 1,990.6 2,459.6 2,993.5 3,513.7 Tien Giang 1,845.0 2,316.0 2,619.1 2,975.6 3,245.5 Ben Tre 1,773.5 1,853.2 2,501.4 3,038.3 3,497.7 Tra Vinh 2,023.7 1,599.6 2,020.0 2,386.5 2,991.6 Vinh Long 1,818.9 2,406.1 2,630.8 3,062.8 3,504.1 Dong Thap 2,023.7 2,381.5 2,607.4 3,059.5 3,530.8 An Giang 2,080.4 2,651.8 2,692.4 3,183.4 3,572.6 Kien Giang 1,914.8 2,099.7 2,749.8 3,248.8 3,708.2 Can Tho 1,731.4 2,070.4 2,424.6 3,025.2 3,534.4 Hau Giang 1,599.4 1,778.8 2,238.6 2,625.6 3,038.5 Soc Trang 1,525.5 1,835.2 2,323.2 2,880.7 3,253.0 Bac Lieu 1,739.6 1,927.9 2,317.7 2,599.1 2,881.7 Ca Mau 1,678.6 1,962.6 2,203.9 2,650.7 3,338.1 Source: Statistical Yearbook 2011 MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS) (continue)
  • 131. 121 GDP REAL GROWTH RATE (%) KEY INTERNAL ECONOMIC DATA 2007 2008 2009 2010 2011 Japan 1.8 1.5 1.2 1.6 1.2 China 11.4 10.0 9.5 9.7 9.4 Hong Kong 6.3 4.4 3.6 5.0 5.8 Taiwan 5.7 4.5 4.2 4.8 4.7 South Korea 4.9 4.4 4.1 5.8 5.8 Indonesia 6.3 6.1 6.6 6.0 6.4 Malaysia 6.3 5.5 5.0 4.5 5.0 Philippines 7.3 6.3 5.5 5.1 5.2 Singapore 7.7 3.9 4.9 5.5 6.0 Thailand 4.7 5.2 5.0 4.4 4.5 Vietnam (government estimate) 8.5 6.4 7.0 6.1 6.5 India (FY starting 1 April from FY 2003/04) 8.2 7.5 8.1 7.9 7.2 Australia 3.8 3.0 3.2 2.8 3.7 New Zealand 2.9 1.4 1.3 3.1 3.1 Source: IMA Asia Report 2011
  • 132. 122 INFLATION RATE, CPI YEAR AVERAGE (%) KEY INTERNAL ECONOMIC DATA Source: IMA Asia Report 2011 2007 2008 2009 2010 2011 Japan 0.0 0.8 -1.4 -0.3 -0.2 China (1985=100) 4.8 6.0 -0.7 4.5 4.0 Hong Kong, Composite CPI 2.0 5.0 0.6 2.0 3.5 Taiwan 1.8 2.8 -0.9 2.5 1.8 South Korea 2.5 3.8 2.8 3.5 3.8 Indonesia 6.4 8.5 4.8 6.0 6.5 Malaysia 2.0 3.5 0.6 2.0 3.0 Philippines 2.8 6.0 3.3 5.5 5.0 Singapore 2.1 4.8 0.2 2.5 1.9 Thailand 2.3 5.0 -0.9 3.0 3.5 Vietnam 8.5 15.0 6.7 11.0 9.0 India - CPI urban non-manual workers from FY 2003/04 6.0 6.5 11.7 15.0 9.0 Australia 3.0 3.8 0.6 2.0 2.5 New Zealand 2.4 3.7 2.1 1.8 1.8
  • 133. 123KEY INTERNAL ECONOMIC DATA EXCHANGE RATE TO US$1, YEAR AVERAGE 2007 2008 2009 2010 2011 Japan 118.00 107.00 103.00 98.00 102.00 China 7.61 6.98 6.65 6.50 6.20 Hong Kong 7.80 7.80 7.80 7.75 7.75 Taiwan 32.80 30.40 29.50 30.90 30.10 South Korea 929.00 995.00 964.00 1150.00 1095.00 Indonesia 9164.00 9050.00 8960.00 9500.00 9135.00 Malaysia 3.43 3.17 3.08 3.39 3.29 Philippines 45.90 42.00 41.90 46.70 45.80 Singapore 1.51 1.40 1.34 1.45 1.43 Thailand 34.50 31.50 30.00 32.70 32.00 Vietnam 16010.00 16100.00 16263.00 19626.00 21333.00 India - (FY starting 1 April for 2003/04) 40.50 39.70 38.90 46.90 46.00 Australia 0.84 0.90 0.93 1.10 1.07 New Zealand 0.74 0.75 0.69 1.45 1.38 Source: IMA Asia Report 2011
  • 134. household income classification124 NOTE
  • 135. household income classification 125 NOTE
  • 136. household income classification126 NOTE
  • 137. household income classification 127 NOTE
  • 138. household income classification128 NOTE
  • 139. household income classification 129 NOTE
  • 140. household income classification130 NOTE
  • 141. household income classification 131 HOW CAN YOU CONTACT US? Tel: +84 8 3997 8088 Fax: +84 8 3845 5348 Email: vietnaminfo@nielsen.com Web: www.nielsen.com/vn www.facebook.com/vietnamnielsen www.twitter.com/nielsenvietnam NIELSEN VIETNAM Ho Chi Minh City Head Office Over 250,000 consumer and audit interviews annually Offices in top key cities in Vietnam: HCMC, Ha Noi, Da Nang, Nha Trang, Can Tho, Hai Phong FW Offices in other key areas 450 + full time staff