Digital marketing resource guide

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Digital marketing resource guide

  1. 1. Available as a Searchable Online Marketing Directory at: digitalmarketingresources.com/resources/toolsDigital Marketing Resources Guide Listing of Resources, Tools, Agencies & Influencers for: Research Display Advertsing Audience Targeting Search Engine Optimization Paid Search Advertisng Social Media Mobile Marketing Email Marketing Content Management Web AnalyticsAuthor: Marty Terbrack Optimization eCommerce & Lead Generation CRM
  2. 2. Online Behavior, Internet Demographics and Site Rankings ......................................................... 6  Who is the audience I want to target? ............................................................................. 6  Where is my target audience spending time online? ......................................................... 6  What activities are they engaged in online? ..................................................................... 6  How can I interact with my target audience, provide them value and drive desired action? . 6  Who can tell me which web properties are the most popular by category? ......................... 6  What trends provide the most opportunities and risks? ..................................................... 6  How do I interact with these web properties and my target audience who uses them? ....... 6 Research Companies ................................................................................................................. 7  Where can I find online marketing research? ................................................................... 7 Segmentation and Primary Research Tools ................................................................................. 8  Who are my target consumer groups? ............................................................................. 8  What characteristics define my target audience? .............................................................. 8  What motivates them and what is their purchase behavior? .............................................. 8  How would I describe their lifestyle, likes and dislikes? ..................................................... 8 Digital Marketing Industry News & Associations .......................................................................... 9  What are good sources of information to stay help me stay abreast of online marketing? ... 9 Social Media Industry News ....................................................................................................... 9 eCommerce Industry News & Associations ................................................................................ 10  What sources of information are available for eCommerce? ............................................ 10 Search Industry News & Associations ....................................................................................... 10  What sources of information are available for Search? .................................................... 10 Web Analytics Industry News & Associations ............................................................................. 11  What sources of information are available for Web Analytics? ......................................... 11 Award Winning Websites and Showcases .................................................................................. 14  Where can I find really well designed websites? ............................................................. 14 Stock Photography and Studios ................................................................................................ 14  Where can I purchase stock photography for my website? .............................................. 14 Award Winning Rich Media Campaigns ..................................................................................... 14  Where can I find showcases of well designed rich media ads and widgets? ...................... 14 Flash / Film Production ............................................................................................................ 15  Where can I find showcases well defined video advertising? ........................................... 15 Ad Networks, Exchanges, DSP’S ............................................................................................... 16  How can ensure my Ads are reaching my intended audience? ......................................... 16 Personalization ........................................................................................................................ 34 Paid and Organic Search .......................................................................................................... 35  What traffic generation tools are offered by the top search engines? ............................... 35  What are the current market share for each search engine? ........................................... 35 Search Platform Tools.............................................................................................................. 36  What tools and resources are available to improve my search efforts? ............................. 36  How do I find out how my site ranks versus competitors? ............................................... 36  What are the most popular social marketing websites? ................................................... 39 Social Community Platforms ..................................................................................................... 43  If I want to build my own social network what platforms are available? ........................... 43 Social Media Listening Command Center Software ..................................................................... 43  Are their any enterprise level platforms for listening to responding to Social Media? ......... 43 Social Promotion Platform ........................................................................................................ 43Send Feedback to: Marty Terbrack 2 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  3. 3.  What tools allow me to create promotions for social networks? ....................................... 43 Social Games .......................................................................................................................... 43  Can you recommend any social gaming companies? ....................................................... 43 Affiliate Networks .................................................................................................................... 45  Is it possible for me to only pay when someone actually buys something instead of paying each time someone clicks an ad or link? ............................................................................... 45  Which Affiliate Network will help me to reach my target audience?.................................. 45  Which Affiliate provides the best value for my business? ................................................. 45 Comparison Shopping Engines ................................................................................................. 46  How can get my products correctly into multiple comparison shopping engines? .............. 46  Which comparison shopping engines would be best for my product? ............................... 46  How can I ensure my products are properly categorized? ............................................... 46 Traffic Generation / Channel Management ................................................................................ 50  How can a manufacture ensure consumers who visit his brand web properties are properly channeled to his retailers? ................................................................................................... 50  How can a manufacture ensure his products are properly merchandised on comparison shopping engines and then channeled to his retailer network? ............................................... 50  How can a manufacture ensure the current product information and creative assets are provided to consumers wherever they are online? ................................................................. 50  How can a retailer properly integrate manufacture data into his web properties and online marketing activates? ........................................................................................................... 50  How does a manufacture only pay for desired purchase activity? .................................... 50  How does a manufacture ingest his data into the web properties the consumers are visting? 50 Vertical Search / Virtual Tradeshows ........................................................................................ 51  Do any search engines focus entirely on B2B traffic? ...................................................... 51 Syndicated Content ................................................................................................................. 51  How can I get relevant authoritative content? ................................................................ 51 Contextual Advertising ............................................................................................................. 51  How can I reach people who are actively reading about topics relevant to my brand, product or service? .............................................................................................................. 51 RSS Feeds .............................................................................................................................. 52  How can I get my feed processed? ................................................................................ 52 Freelance Networks ................................................................................................................. 52  Where is a good place to get freelance writers? ............................................................. 52 Public Relations and Press Release Websites ............................................................................. 53  Where is a good place to post press releases? ............................................................... 53 User Generated Content / Reviews ........................................................................................... 53  How do I increase conversion with ratings, reviews, and stories? .................................... 53 Contests and Incentives........................................................................................................... 54  What are some good contests and Incentives? ............................................................... 54 eCatelogs ............................................................................................................................... 54  How can I put my print catalog online?.......................................................................... 54 Localization ............................................................................................................................. 54  How can I get my content translated and published into other languages? ...................... 54 Enterprise Search .................................................................................................................... 54  How can I improve search of my corporations information? ............................................ 54 Video Spokesperson ................................................................................................................ 55  How can I improve how I present my products online? ................................................... 55 Product Merchandising ............................................................................................................ 55  How can I improve how I present my products online? ................................................... 55 Content Management Systems ................................................................................................. 55Send Feedback to: Marty Terbrack 3 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  4. 4.  What is a CMS? ............................................................................................................ 55 eCommerce Platforms for Larger Size Businesses ...................................................................... 57  How can I develop a best in class eCommerce site quickly without heavy IT investment? . 57 eCommerce Platforms / Carts for Small to Medium Size Businesses ............................................ 57  How can I develop a best in class eCommerce site quickly without heavy IT investment? . 57  Who can help me with order management and fulliment for my eCommerce site?............ 59 On Demand ROI Calculators/ Dashboard Reporting Tools .......................................................... 59  What is a good Lead process? ....................................................................................... 59 Lead Data Append, Enrichment, Scoring and Trading ................................................................ 60  What is a good Lead process? ....................................................................................... 60 Online Engagement Solutions / Chat Providers .......................................................................... 61  What is the next generation of call Center? .................................................................... 61  How can we improve the connection with my customers online? ..................................... 61 Web Analytics and Multivariate Testing ..................................................................................... 62  How do improve conversion? ........................................................................................ 62 Website Analytics .................................................................................................................... 62  How do I determine the success of my marketing efforts? .............................................. 62 Website Survey Tools .............................................................................................................. 64  What are good web based survey tools? ........................................................................ 64 Usability Experts ..................................................................................................................... 64  How can I test usability?............................................................................................... 64  How can I see how my target audience interacts with my communication? ...................... 64 Email Campaign Tools ............................................................................................................. 65  What are best the best tools for managing and measuring email campaigns / communications? ................................................................................................................ 65 CRM for Large Companies........................................................................................................ 65  What are considered to be the best Customer Relationship Management (CRM) Systems? 65 CRM for Small Companies ........................................................................................................ 66  What are considered to be good inexpensive Customer Relationship Management (CRM) Systems? ............................................................................................................................ 66 Content Distribution Networks.................................................................................................. 66  How can I deliver my consumers the fastest online experience? ...................................... 66 Performance Monitoring........................................................................................................... 67  How do I measure the end user performance outside my company’s network? ................ 67  How do I ensure I know about issues as early as possible? ............................................. 67 Click Fraud.............................................................................................................................. 67  How do reduce click fraud? ........................................................................................... 67 Rich experience Interactive Technologies.................................................................................. 67 Widget Companies .................................................................................................................. 67  Where can I find social website widget development companies? .................................... 67 Animation Companies .............................................................................................................. 68  Where can I find social website widget development companies? .................................... 68 Agencies – Parent Companies .................................................................................................. 69 Full Service Agencies ............................................................................................................... 70 Local Marketing Companies...................................................................................................... 71 Smaller local agencies, interactive, marketing services companies .............................................. 73 Agencies that specialize in Search and SEO ............................................................................... 73  Which agencies specialize in Search? ............................................................................. 73  Where can I find search related whitepapers, case studies and feeds? ............................ 73 B2B Agencies .......................................................................................................................... 75  What do companies who specialize in B2B Lead Generation? .......................................... 75 eCommerce Agencies & Marketing Services Providers for Small to Medium Size Businesses ......... 75Send Feedback to: Marty Terbrack 4 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  5. 5.  Who can help me with an eCommerce site and Online Marketing Strategy / Services? ...... 75 Local eCommerce Agencies Providers for Larger Businesses ....................................................... 75  Who can help me with an eCommerce site and Online Marketing Strategy / Services? ...... 75 Small Web 2.0 Agencies .......................................................................................................... 75 Training .................................................................................................................................. 77  What sources of information are available for online marketing training? ......................... 77 Marketing Books ..................................................................................................................... 77 Industry Blogs......................................................................................................................... 80 Browsers ................................................................................................................................ 82 Collaboration and Project Management ..................................................................................... 82 Misc. Tools ............................................................................................................................. 82 Cloud Computing..................................................................................................................... 82 Automotive Research & Data ................................................................................................... 83 Automotive Dealer CRM Tools & Lead Providers ........................................................................ 83 Tech Companies to Watch ....................................................................................................... 86Send Feedback to: Marty Terbrack 5 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  6. 6. Online Behavior, Internet Demographics and Site Rankings  Who is the audience I want to target?  Where is my target audience spending time online?  What activities are they engaged in online?  How can I interact with my target audience, provide them value and drive desired action?  Who can tell me which web properties are the most popular by category?  What trends provide the most opportunities and risks?  How do I interact with these web properties and my target audience who uses them? http://www.comscore.com ComScore maintains massive proprietary databases that provide a continuous, real-time measurement ways in which the Internet is used and activities that are occurring online. Flagship Service Media Metrix 2.0 delivers highly accurate and comprehensive audience ratings and estimates reports on people, not machines providing accurate demographic view of Internet users, allowing clients to analyze their online efforts and compare them to competitors. http://www.hitwise.com/us Leading online competitive intelligence service; Hitwise provides insights on how 10 million US Internet users interact with more than 1 million websites, across 165+ industries. Provides insights to online branding, search marketing, content strategies and online partnerships http://en-us.nielsen.com Nielsen Onlines innovative suite of Internet media and market research products help publishers and brands understand, measure and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy. Nielsen Online’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses. http://www.quantcast.com ―Quantcast is the world’s only open Internet ratings solution. The free service enables anyone to view Internet ratings as well as audience demographics and lifestyle information for millions of websites and services. Quantcast was founded in 2005 by a team of engineers and mathematicians committed to making accurate and insightful Internet audience information as widely available as possible. Unlike panel measurement services which report a standardized traffic metric for all sites by extrapolating from their sample, Quantcast directly measures traffic for quantified publishers and provides rough estimates for the rest of the web (non-quantified publishers). http://www.quantcast.com/top-sites-1 http://www.quantcast.com/docs/display/info/Glossary http://www.alexa.com Provides Web site traffic rankings by category and country http://marketshare.hitslink.com Net Applications Market share tool provides share for browsers, search engines, operating systems and ISPs by country, region and city, helps toSend Feedback to: Marty Terbrack 6 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  7. 7. spot early trends Behavior Targeting http://www.btstandards.org/advisory.html Organization Research Companies  Where can I find online marketing research? It can be difficult to obtain approval to purchase Research studies but often the free content provides value and can be obtained by subscribing to eNewsletters, feeds, web searches etc. http://www.forrester.com Forrester is an independent technology and market research company that provides pragmatic and forward-thinking advice about technologys impact on business and consumers. Great source for Free and paid research for: Business-To-Consumer eCommerce, Consumer Portals & Search, Consumer Retail & CPG, Consumer Technology Adoption, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy, Retail, Retail Marketing http://www.marketingsherpa.com MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results. http://www.marketingsherpa.com/freestuff.html http://www.emarketer.com Market Research on E-Business and Online Marketing Research and Analysis on Digital Marketing and Media Objective Analysis of Internet Market Trends Data from Over 3,000 Worldwide Sources http://www.mobilemarketer.com/ http://www.idc.com Research - IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. http://www.idc.com/about/rss.jsp#web http://www.outsellinc.com Research - Market Research for content companies Outsell is the only research and advisory firm focused on the publishing, information, and education industries. Our international team provides independent, fact-based analysis and actionable advice aboutSend Feedback to: Marty Terbrack 7 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  8. 8. competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in todays fast-changing digital and global environment. http://people-press.org The PEW Research Center is an Independent opinion research group that studies attitudes toward the press, politics and public policy issues http://www.gongos.com/default.aspx Research company headquartered in Michigan http://tns-us.com Research - TNS Media Intelligence is a leading provider of strategic advertising intelligence to advertising agencies, advertisers and media properties Segmentation and Primary Research Tools  Who are my target consumer groups?  What characteristics define my target audience?  What motivates them and what is their purchase behavior?  How would I describe their lifestyle, likes and dislikes? http://www.claritas.com/claritas/Default.jsp?ci=3&si=4&pn=prizmne Nielsen / Claritas PRIZM NE combines the demographic and consumer behavior segmentation data you need to easily identify, understand and target your customers and prospects. PRIZM NE defines every household in terms of 66 demographically and behaviorally distinct types, or "segments," to help you learn about their likes, dislikes, lifestyles and purchase behavior. http://www.insightexpress.com Provides research survey’s http://www.dynamiclogic.com Provides traditional branding measurements with to internet advertising http://www.freedemographics.com Free demographics Provides reports based on census dataSend Feedback to: Marty Terbrack 8 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  9. 9. Digital Marketing Industry News & Associations  What are good sources of information to stay help me stay abreast of online marketing? http://www.iab.net The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. Association is dedicated to helping online, interactive broadcasting, email, wireless and Interactive television media companies increase their revenues Standards and Guidelines: http://www.iab.net/iab_products_and_industry_services Research and Insights: http://www.iab.net/insights_research Glossary: http://www.iab.net/insights_research/530422/1494 http://adage.com/index.php Leading print and online publication covering the interactive industry http://www.adweek.com Weekly trade magazine about the advertising industry. AdWeeks Q Interactive section features daily coverage on the Interactive industry Good source of news, ideas and information for advertising, media http://www.the-dma.org Direct Marketing Association DMNews : The online newspaper of record for Direct Marketers http://www.btobonline.com http://www.mediabuyerplanner.com http://www.revenews.com Reviews online marketing, SEM, affiliate marketing, retail (e-commerce), analytics, spyware, blogging and much more http://feeds2.feedburner.com/ReveNewsOnlineRevenueBlogs http://networkadvertising.org http://networkadvertising.org/managing/learn_more.asp http://www.networkadvertising.org Social Media Industry News http://mashable.com/social-mediaSend Feedback to: Marty Terbrack 9 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  10. 10. http://www.techcrunch.com Weblog dedicated to obsessively profiling and reviewing new Internet products and companies http://twitter.com/tlists/advertising-marketing http://mashable.com/twitterlists/ plus http://twitter.com/latenitecoder/marketing Twitter Lists One of the best ways to stay up with digital marketing is to follow the leaders and use tweekdeck to manage your social communication eCommerce Industry News & Associations  What sources of information are available for eCommerce? http://www.ecommercetimes.com/ http://www.shop.org http://www.retailtechnologyreview.com/internet_retailing/ http://www.internetretailer.com Search Industry News & Associations  What sources of information are available for Search? http://searchenginewatch.com http://feeds.searchenginewatch.com/sew http://www.sempo.org/home keyword research BLOG http://tonyadam.com/blog/an-understanding-of-seo-keyword-research An understanding of SEO Keyword Research http://www.seobook.com/ http://training.seobook.com/internet-marketing-tools Hub Finder 3.0 - Hub Finder is an open source link analysis tool which looks for co occurring backlinks. http://www.linkhounds.com/hub-finder/hubfinder.phpSend Feedback to: Marty Terbrack 10 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  11. 11. More Search Sites Search Engine Journal : Fair and balanced search engine news Search Engine Land : Blog of search engine industry thought leaders Danny Sullivan and Barry Schwartz Search Engine Lowdown : Search industry coverage of new media, sponsored by Ask.com Search Engine Roundtable : The pulse of the search marketing community Live Search’s Weblog : Official blog of the MSN Search team Yahoo Search Blog : A look inside the world of search from the people of Yahoo! Ask.com Blog : Official Ask Jeeves blog John Battelles SearchBlog : Thoughts on the intersection of search, media, technology and more http://www.mobilesearchmarketing.com/resources.php https://didit.com/articles_archive.html more Market Leap SEO Chat Tools Google Co-Op Webconfs.com Tools http://www.esearchvision.com, eSearchvisionBlogs Web Analytics Books: ―Ultimate Guide to Pay Per Click Advertising‖ by Richard Stokes ―Winning Results with Google AdWords‖ by Andrew Goodman ―Advanced Google Analytics‖ by Brad Geddes Web Analytics Industry News & Associations  What sources of information are available for Web Analytics? http://www.webanalyticsassoication.com Web Analytics Professionals Association – resources, networking, certification and events http://www.webanalyticsdemystified.com Eric T. Peterson, Aurelie Pols, and John Lovett are frequent and popular speakers on web analytics. They provide consulting and resources that support the web analytics community http://www.emetrics.org eMetrics is a web analytics tradeshow Guru / Analyst http://www.kaushik.net/avinash/ Resources: http://www.kaushik.net/avinash/media-mentions- podcasts http://www.semphonic.com web analytics consultancy The Omniture Implementation ToolkitSend Feedback to: Marty Terbrack 11 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  12. 12. http://www.marketmotive.com Online marketing training Web Analytics Books: ―Actionable Web Analytics‖ by Jason Burby & Shane Atchison ―Cult of Analytics‖ by Steve Jackson ―Web Analytics an Hour a Day by Avinah Kaushik ―Web Site Measurement Hacks‖, By Eric T. Peterson http://www.lotame.com http://www.lotame.com/blog/ http://www.underscoremarketing.com More Business 2.0 : The playbook for a new generation of leaders Industry Publications & BusinessWeek : Weekly business-focused print magazine, w/ online News component CNet News : Technology news and business reports MediaPost : Print and online publication focused on the interactive industry Marketing Vox : The Voice of Online Marketing MarketWatch : Leading provider of business news, financial information and analytical tools PaidContent.org : Independent information on the digital sectors where media and entertainment companies operate The Register : Biting the hand that feeds IT Reuters Internet News : Global news site providing indispensable information tailored for professionals in the financial services, media and corporate markets WebProNews : Source for investigative ebusiness reporting and search engine related news ZDNet : Network of blogs on the intersection of technology and business Ars Technica : Detailed coverage of the best multi-OS, PC hardware, and tech news http://www.e-consultancy.com/ http://www.bnet.com/ http://www.knowledgestorm.com/ http://www.cmo.com http://www.entrepreneur.com http://acnielsen.com/site/index.shtml http://www.sendtraffic.com/internet-marketing-solutions.php http://www.weblogsinc.com/ http://www.techinsights.com/ http://www.marketingpower.com http://clickz.com http://www.thestandard.com http://www.marketingtrends.comSend Feedback to: Marty Terbrack 12 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  13. 13. Google Blog : Insight into the news, technology, and culture of Google ClickZ News Blog : Coverage of interactive marketing and advertising issues from the editors of ClickZ Google Blogoscoped : Google, the World, and the World Wide Web, Weblogged Online Marketing Blog : A marketing blog about the intersection of social media, search marketing and online public relations Read/Write Web : Popular tech weblog by Richard MacManus, focused on Next Generation Web Technology SeekingAlpha : Leading provider of stock market opinion and analysis from blogs, money managers and investment newsletters VentureBeat Discussion Boards Cre8aSite Forum : Building better websites together Digital Point : Discussion board dealing with all aspects of Search Engine Marketing SitePoint Forums : Community site that deals with all aspects of building and managing a website Slashdot : News for nerds, stuff that matters ThreadWatch : Community website focused on Internet marketing and related technologies Webmaster World : News & discussion for the independent web professional http://www.marketingpower.com/_layouts/Dictionary.aspx http://econsultancy.com http://www.marketing-insights.co.uk/ Misc. Marketing AllthingsDigital http://allthingsd.com Scoopler http://www.scoopler.com This beta-version search engine mashes up four hot trends in search: Real-time results from live posts on Twitter, Flickr, Digg and Delicious Concierge-level search categories that automatically filter out irrelevant results and sort results into links, videos and images One-click sharing that lets you spread the word about your results to your key social networks Trending topics that show whats resonating with other searchers. oneforty http://oneforty.com oneforty categorizes its application reviews by use (sorting out the must- have URL shorteners, for example), by platform (iPhone, BlackBerry, Android, etc.), or by category, such as advertising, multimedia, music and networking. Which Test Won? http://whichtestwon.com A/B Testing SiteSend Feedback to: Marty Terbrack 13 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  14. 14. Award Winning Websites and Showcases  Where can I find really well designed websites? http://www.webbyawards.com Awards website with showcase by category http://www.thefwa.com Awards website with showcase by category http://www.adobe.com/cfusion/showcase/index.cfm Showcase by category – Adobe Flash focus http://silverlight.net/showcase Showcase by category – Microsoft Silverlight focus Stock Photography and Studios  Where can I purchase stock photography for my website? http://www.gettyimages.com http://www.istockphoto.com more … http://www.iacadvertising.com http://www.jupiterimages.com/ http://www.graphics.com/ http://www.latcha.com Photography & Retouching Studio Produces Ford vehicle photography Award Winning Rich Media Campaigns  Where can I find showcases of well designed rich media ads and widgets? http://creativezone.eyeblaster.com rich media ad showcase http://feeds.eyeblaster.com/CreativeZone http://www.eyeblaster.com Eyeblaster’s Ad Campaign Manager (ACM) http://www.eyeblaster.com/content.aspx?page=Ad_Formats http://unicast.com/#/showcase Showcase of rich media adsSend Feedback to: Marty Terbrack 14 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  15. 15. http://www.eyewonder.com/showcase.php Showcase of rich media ads http://www.vendaria.com Expertise in telling stories in web video http://www.pointroll.com/showcase.html Rich media ad showcase Cheap banners http://www.pointbanner.com/ Flash / Film Production  Where can I find showcases well defined video advertising? http://www.d-kitchen.com Film production. Digital Kitchen is a creative agency that focuses on film production, experiential design, motion graphics, brand identity, and interactive work for marketing and entertainment.Send Feedback to: Marty Terbrack 15 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  16. 16. Ad Networks, Exchanges, DSP’S  How can ensure my Ads are reaching my intended audience? http://www.platform-a.com Platform-A** Platform-A integrates AOLs leading media properties, TACODAs behavioral technology and Advertising.coms mass reach into a unified solution for advertisers and publishers. Our mission is to operate the worlds most effective, efficient marketplace for the buying and selling of digital advertising. http://www.adtechus.com/ http://www.thirdscreenmedia.com/ - mobile http://www.doubleclick.com/ Purchased By Google – Ad network, Widgets DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new Widget Ad rich media format. http://www.doubleclick.com/products/richmedia/formats.aspx http://www.dotomi.com Dotomi is a leading provider of targeted internet advertising solutions, multi-network with access to over 20,000 web sites with 1 point of integration. Provides full service solutions provide media, creative strategy, creative design, analytics and technical support http://www.eyeblaster.com Eyeblaster’s Ad Campaign Manager (ACM) http://www.eyeblaster.com/content.aspx?page=Ad_Formats http://www.eyeblaster.com/Content.aspx?page=resource http://www.atlasrichmedia.com/ is an online advertising product operated by Microsoft Corporation. Via Atlas, Microsoft provides digital marketing technologies that are designed by marketers, for marketers. This buy-side focus enables Atlas to develop effective tools and services that meet the real-world needs of agencies and advertisers. Features and Formats: http://atlasrichmedia.com/index.php?page=formats Showcase: http://atlasrichmedia.com/index.php?page=showcase Bluekai is the creator of the first and largest online data exchange that is designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or impressions. By aggregating valuable shopping and research data across the Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a privacy friendly way. Our goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation. AudienceScience provides relevant advertisements to consumers based on your interests. In order to provide advertisements that may be of interest to you, AudienceScience uses general information about the types of Web sites you visit and other non-personally identifiable information about you. http://www.audiencescience.com/press_room/videos.aspSend Feedback to: Marty Terbrack 16 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  17. 17. Ad Networks - Local Ad Focus http://itn-digital.com With a measured potential reach of more than 105 million unique monthly viewers in the U.S., ITN Digital reaches 49.6 percent of all Internet users nationwide, the highest reach in comScores ad-focus local category. In addition, ITN Digital achieved exceptionally strong engagement scores, with audiences spending an average of 4.2 minutes per visit, and viewing 4.34 billion pages in July 2010. ITN Digital is comprised of more than 3,300 local television, newspaper, radio and community-based websites across all 210 DMAs, enabling advertisers to connect more deeply with consumers at the local level, in premium, professionally produced content Ad Networks / Exchanges / Rich Media Providers http://www.tribalfusion.com Tribal Fusion® is the leading site representation company, serving 20 billion monthly impressions and reaching over 230 million users worldwide per month. We partner with top quality web publishers to provide advertisers with targeted ad placements. Offering site-specific, channel-wide and run-of-network placements, we deliver results through expert advice and intelligent technology. http://www.bluestreak.com Bluestreaks ion Ad Manager makes the most of your advertising budget. Its the only ad platform that lets you watch and respond to ad performance in real time. IonAd is a hosted online advertising suite to help you execute advertising campaigns across all internet media http://www.xplusone.com media+1 screens and segments web traffic into audiences, allowing an advertiser to purchase only those audiences most likely to convert into customers. media+1 is certified to operate on inventory totaling more than 50B+ impressions per month, representing more than 90% of the US population http://www.checkm8.com AdVantage was designed with a "fresh start" approach to the challenges of managing and delivering online advertising based on input from customers, as opposed to the "legacy and patch" approach of other technology providers. http://www.eyereturnmarketing.com eyeReturn Marketing is the leading Ad-server and Internet solution provider for the online marketing and advertising industry in Canada. eyeReturn Marketing delivers top tier rich media advertising campaigns, reporting and auditing tools, bilingual websites/microsites, databases, email deployment and promotions for blue chip clients http://www.interpolls.com/interactivemedia.html Interpolls provides full-service rich media advertising, widgets, sweepstakes and promotions, and emerging media solutions through its patent-pending (two-way) interactive platform. http://www.pointroll.com With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site andSend Feedback to: Marty Terbrack 17 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  18. 18. content they were already browsing. The result: improved ad effectiveness including increased branding and conversion opportunity, without the negative experience associated with other intrusive technologies http://www.pointroll.com/showcase.html http://www.adgregate.com Adgregate Markets is changing the dynamic of traditional banner advertising by aggregating micro-markets through fully transactional banners. Our proprietary ShopAdsTM widgets provide advertisers and publishers with fully contained micro-stores where consumers can discover, browse, and purchase products within the confines of their trusted sites http://www.mediaplex.com http://www.mojorichmedia.com MOJO Adserver is the most advanced third-party ad serving technology available for managing online advertising, measuring campaign effectiveness and maximizing return on investment. MOJO Adserver was developed for maximum usability, enabling users to manage all interactive marketing programs in one streamlined interface. Advertising.com, Inc. is a leading provider of interactive marketing services to advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns that guarantee bottom- line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc. http://casalemedia.com/Network/ Ad Network http://www.adecn.com/ Ad Network Acerno Acerno is the predictive targeting network that drives consideration for brands, incremental transactions for retailers, and relevance in advertising for consumers. No personal information of any kind is ever collected: We use analytics and completely anonymous shopping data to accurately describe audiences and predict what they are interested in buying. AlmondNet AlmondNet is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made. BlueLithium www.bluelithium.com is a Yahoo company. Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust.Send Feedback to: Marty Terbrack 18 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  19. 19. Collective Media www.collective.com is a leading online advertising media and technology company specializing in audience targeting, optimization and reporting solutions to serve online publishers, agencies and advertisers. Collectives product suite includes the Collective Network(TM), the largest premium display advertising network, the Directive Network(TM), the only transparent performance advertising network, AMP(TM), its proprietary ad network management platform and Personifi(TM), the leading semantic content classification and audience targeting solution. Dedicated Networks www.dedicatednetworks.com is an online advertising platform allowing advertisers to effectively reach their target audience, while maintaining brand response and direct response goals. Dedicated Networks incorporates custom channel targeting within its list of 2,000+ publishers, reaching more than 90MM unique users. eXelate www.exelate.com is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns. The eXelate targeting eXchange stresses transactional transparancy, performance accountability and consumer respect. FetchBack www.fetchback.com is the Retargeting Company that converts more lost prospects than any other Retargeting solution in the marketplace today. We are dedicated to protecting consumer privacy online. The Fox Audience www.foxaudiencenetwork.com enables marketers of all sizes to find and Network connect with customized audiences across the Internet. With its massive reach and the industry’s leading customization and reporting platform, FAN is able to maximize return on investment for marketers and revenues for publishers while creating an altogether more relevant experience for users across the web. Google www.google.com operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics. As consumers embrace new forms of media and business scales to meet the demands of multi-channel marketing, Google will remain at the forefront, helping marketers effectively target, reach and measure the results of their marketing programs. Interclick www.interclick.com is the leading transparent ad network, committed to providing full end-to-end transparency to advertisers, publisher and consumers. In 2007, comScore named interCLICK the fast growing ad network and currently reaches over 65% of the U.S. internet audience and growing. interCLICK provides advertisers solutions for the entire marketing lifecycle, employing the latest advanced targeting methodologies to meet and exceed campaign goals. With a network of comScore top 1000 sites, top brand advertisers and consumer choice, interCLICK strives to be a trusted partner for all of its clients. For more information, please visit www.interCLICK.com.Send Feedback to: Marty Terbrack 19 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  20. 20. Lotame www.lotame.com provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Please visit http://www.lotame.com for more information Media6º www.media6degrees.com provides marketing analytics to help leading marketers meet their online customer acquisition goals. Our proprietary targeting technology delivers behaviorally targeted banner ads across the web. For more information about our privacy practice, please visit our privacy policy http://www.media6degrees.com/privacy.php. NextAction www.nextaction.net is committed to improving consumers online ad experience, increasing transparency, creating meaningful user controls, and enforcing robust data security.NextActions mission is to enhance your browsing experience by increasing the relevance of the products and services that advertise to you on the Web. We do this through the anonymous aggregation of a number of online and offline data sources which help us to determine which marketing offers are most likely to be relevant. For more detailed information, please read our online advertising Privacy/Security Q&A Safecount www.safecount.net provides a simple, straightforward digital platform that enables advertisers, researchers and media companies to understand the effectiveness of online advertising and marketing programs. The platform also gives consumers far more information about their role in these programs more plainly than ever before through a unique "cookie viewer," the first of its kind. Safecounts guiding principle is that consumers have a right to control and choose what information they share while online. We believe in being clear and transparent regarding our privacy practices, and we consider all Web visitors opinions to be very important. Safecount is committed to promoting respect for consumer privacy and consumer control in collaboration with online researchers, advertisers and publishers. For more information, please visit: www.safecount.net. SpecificMEDIA, Inc. www.specificmedia.com the advertising industrys fastest-growing interactive media company, enables advertisers to target consumers through advanced demographic, behavioral, contextual, geographic and retargeting technologies. The companys Premium Network is wholly comprised of over 450 name brand publisher that reach more than 118 million U.S. consumers monthly. Specific Medias Data Network provides anonymous consumer tracking information from more than 2 million websites and 20 million web pages. The combined size of its Premium Network and Data Network enables the company to identify and target a larger number of consumers than other networks. Specific Media works with leading Fortune 500 brand advertisers, including seven of the top 10 companies. No other media company gives advertisers the ability to reach their target audience online with scale and nearly 100% accuracy. Traffic Marketplace www.trafficmarketplace.com As the premiere Business-to-Audience online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Traffic Marketplace delivers billions of advertising impressions each month to over 120 million unique USusers, generating millions of leads andSend Feedback to: Marty Terbrack 20 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  21. 21. customers from its network of top tier branded websites. www.turn.com is an innovative technology company that provides advertisers and publishers with an advanced marketplace for buying and selling online advertising. Turns technology utilizes information about the publisher, web page, advertiser and anonymous audience to improve the relevance of the advertising shown to you. Undertone Networks www.undertone.com is a premier online advertising network comprised of todays top media properties.. http://rubiconproject.com We dont work directly with advertisers or agencies - but we can make your media spend more effective. the Rubicon Project allows for hyper- targeting across the best inventory on the Web so your campaigns reach the right audience, every time. http://www.admeld.com http://www.pubmatic.com http://triggit.com http://www.widgetbucks.com WidgetBucks features pay-per-click shopping widgets that help our customers make money fast. They instantly display the most popular products based on buying trends of 100 million shoppers.. http://www.rightmedia.com/ Ad Network More … 24/7 Real Media, AdDynamix, AdFusion, AdShuffle, Ad Tech Helios IQ (Aktiv Digital), Atlas a.k.a. Aquantive, Blackfoot, Bluestreak, Bridgetrack, Brightroll, Broadband Enterprises, Clearspring, Cossette, Dynamic Logic, Exponential/Full Tango, Eyereturn, Facilitate Digital, Factor TG, Falk, Flashtalking, IB, Klipmart, Linkstorm, Mediaplex, Metrixlab, Quigo, Rovion, Shoshkele/United Virtualities, Specific Media, Tango Zebra, TruEffect, Visible World, Zedo Acerno (www.acerno.com) is the predictive targeting network that drives consideration for brands, incremental transactions for retailers, and relevance in advertising for consumers. No personal information of any kind is ever collected: We use analytics and completely anonymous shopping data to accurately describe audiences and predict what they are interested in buying. AdBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist to giveSend Feedback to: Marty Terbrack 21 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved
  22. 22. advertisers easy access to gobs of inventory through auction-driven pricing. When the market sets the price and the exchange is completely transparent, advertisers know exactly what they are paying for, and it is less than they pay now. Adchemy (www.adchemy.com) is a digital marketing technology company with roots in algorithm- based performance marketing. Using our audience data management platform (DMP) and search engine marketing solutions, our customers can deliver highly relevant advertising experiences to online audiences across channels at an unprecedented scale. To learn about Adchemys commitment to privacy please visit our Technology Platform Privacy Policy. Adconion Media Group (www.adconion.com) is the worlds largest content distribution and monetisation platform, reaching more than 350 million unique users every month around the globe. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Combining the power of global reach with local presence, Adconion helps advertisers reach customers with a variety of solutions from video and display advertising to search retargeting. Adconion has 16 offices in 7 countries and sits on the board of the Interactive Advertising Bureau (IAB), is a member of IASH Europe. Adara Media (www.adaramedia.com) is an online media services company that provides brand advertisers and marketers the ability to connect with customers of other brands through our proprietary audience platform. The platform allows advertisers and marketers to leverage proprietary demographic and transaction data from recognizable consumer brands and trusted data providers, to create "the right message to the right people at the right time" at the right price. Adara Media does not collect personally identifable information for use on our advertising platform. Please see our privacy policy for more information about our services and privacy practices. Adify provides technology, services, and expertise so advertisers, entrepreneurs, media companies, and publishers can build and participate in thriving vertical ad networks. Adify Media is a premium mid-tail ad network powered by Adifys ad-serving platform, which connects advertisers to top-transacting audiences with 100% transparency. Adify and Adify Media take information privacy very seriously. To learn more about our practices, please read our full privacy policy or visit www.adify.com and www.adifymedia.com. AdMeld (www.admeld.com) provides web publishers with technology and expertise to maximize their revenues and make smarter decisions about how they sell their advertising. Through our platform, our clients can connect to a variety of major buyers, analyze the composition and value of their audience, and see which advertisers are bidding on it. AdMeld takes consumers privacy seriously and thinks it should be protected. For more information about our privacy practices, click here. Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing services to advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc. Aggregate Knowledge (www.aggregateknowledge.com) is the leading provider of buy-side optimization technology allowing agencies and advertisers to reach their desired audiences and maximize consumer interactions for any brand or direct response campaign. On every ad impression, the Aggregate Knowledge Discovery™ Platform first validates the audience reached, then selects the best creative, and dynamically personalizes its content for maximum impact. TheSend Feedback to: Marty Terbrack 22 of 92 Version 2.7mterbrack@digitalmarketingresources.com 2/7/2012© Copyright 2012 Digital Marketing, Inc. All Rights Reserved

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