Yakult Swot And Tows Final

15,721 views

Published on

0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
15,721
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
379
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide
  • The food and drinks consist of probiotic products such as Yakult, juices, and lactic drinks. The pharmaceuticals consist of supplementary drugs such as cancer chemotherapeutic ageing drug ‘Elplat’, “anti-emetic sinseron” and ‘activated folic acid’ which together strengthen “oncology business”. Yakult Honsha is currently planning to expand into the treatment of tumors
  • Why product diversitfication is not implemented in thailand???
  • Yakult Swot And Tows Final

    1. 1. SWOT Analysis &<br />TOWS Matrix<br />Awesome Possom<br />
    2. 2. Company Profile<br />Yakult Honsha was originally founded in 1955, by Minoru Shirota. <br />Portfolio<br />food and drink Beverages<br />Pharmaceuticals<br />‘others’-cosmetics. <br />Today Yakult is sold in over 32 countries worldwide<br />
    3. 3. Consumer insights (VTR)<br />
    4. 4. Survey results<br />
    5. 5. Agenda<br />Internal Analysis<br />External<br />Analysis<br />TOWS matrix<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10. MAXI-MAXI STRATEGY<br />S2 + O1: <br />Launch a low-sugar version of Yakult<br />S1 + O2:<br /> Expand distribution channels to convenience stores and hyper markets<br />
    11. 11. MAXI-MINI STRATEGY<br />S1 + T1:<br /> Launch a low-sugar version of Yakult<br />S1 + S2 + T2: <br />Strategic partnership with Tipco’s Squeeze<br />S1 + T1: <br /> Six pack bundles. 6+1<br />Week Pack<br />
    12. 12. MINI-MAXI STRATEGY<br />W3 + O2:<br /> Expand distribution channels to convenience stores and hyper markets<br />W1 + O1<br />Herbal value added flavors<br />
    13. 13. MINI-MINI STRATEGY<br />W1 + W2 + T2: Strategic partnership with Tipco’s Squeeze<br />W3 + T1<br />Penetrate convenience store market to decrease competition<br />
    14. 14. Atkinson Shriffin Model (ref. consumer behavior)<br />Vertical Expansion<br />Variety of flavors and a healthier version of Yakult (Yakult Lite) from convenience stores<br />Repeated brand awareness<br />Repeating purchases<br />Exposure <br />
    15. 15. 5102640843 Pimpann P.<br />5202640024 Amornrat S.<br />5202640776 Panu S.<br />5202640826 Pat A.<br />5202641253 Thananthorn L.<br />5202641519 Yotsawat C.<br />530264 Lloyd S.<br />5302940027 Pimpanga C.<br />
    16. 16. References<br />Information of Yakult Company’s profile<br />http://www.yakult.co.jp/english/top.html<br />http://www.yakult.co.jp/english/htm/index02.html<br />Annual Report 2010<br />http://www.yakult.co.jp/english/pdf/ar2010_english.pdf<br />Information of Betagen<br />http://www.betagen.co.th/web/products/?lang=en<br />Information of Dutchmill<br />http://www.dutchmill.co.th/p_delight_index.asp<br />Information of Activia<br />http://www.activia.co.th/en/deliciouse.php<br />Information of Meiji<br />http://www.cpmeiji.com/หนาแรก/tabid/37/Default.aspx<br />Information of fermented milk analysis<br />http://www.gotomanager.com/news/details.aspx?id=55277<br />Information of fermented milk market share<br />http://www.gotomanager.com/news/details.aspx?id=50028<br />http://www.oknation.net/blog/print.php?id=474097<br />Increase in hypermarkets and convenience stores<br />http://www.positioningmag.com/magazine/details.aspx?id=91044&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PositioningMagazine+%28Positioning+Magazine%29<br />
    17. 17. Back-up Slides<br />
    18. 18. Yakult 32 countries <br />
    19. 19. BCG Matrix<br />Others (e.g. cosmetics)<br />
    20. 20. BCG reference<br />
    21. 21. Internal Resource<br />
    22. 22. Resource Portfolio<br />High<br />- Originality/ Brand story<br />- Distribution uniqueness<br /><ul><li>High brand awareness </li></ul> - Reputation in health benefits<br />- Limited choice of flavors<br />- Limited distribution channel<br />Crown Jewels<br />Resources that help differentiate in ways of value to customers<br />Achilles' Heels<br />Resources that differentiate the competition in ways important to customers<br />Importance of resource in creating value for customers<br />Inferior Superior<br />Black Holes<br />Potentially costly resources where we have an advantage but that don’t create value for customers<br />Sleepers<br />Resources that are less important today – but be wary in case they become important tomorrow<br />- Expired Patents of lactobacillus<br />- Production Capacity<br />Low<br />Resource strength relative to competitors<br />
    23. 23. PESTEL Model<br />Political<br />Low government intervention<br />Legal<br />Economic<br />Growing number of convenience stores<br /><ul><li>Increase in health awareness
    24. 24. Growing number of elders</li></ul>Social<br />Environmental<br />New use of Lactobacillus with beans<br />Technological<br />Degradable Packaging<br /><ul><li> Consumer Protection Act.
    25. 25. Employment Act.</li></li></ul><li>Five Force Model<br />
    26. 26. Competitor Analysis<br />1Reference: Siam Thurakij No.931 17-09-2008<br />
    27. 27. High Price<br />Cheating brand Premium brand<br />Awful brand Sincere brand<br />Low Quality<br />High Quality<br />Low Price<br />
    28. 28. Marketing strategy comparisons<br />
    29. 29.
    30. 30. Additional information<br />
    31. 31. R and D <br />
    32. 32. Eco Vision<br />
    33. 33. The future of Yakult<br />
    34. 34. Company History<br />
    35. 35. CompanyHistory (cont.)<br />

    ×