Yakult Swot And Tows Final
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
9,305
On Slideshare
9,305
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
132
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • The food and drinks consist of probiotic products such as Yakult, juices, and lactic drinks. The pharmaceuticals consist of supplementary drugs such as cancer chemotherapeutic ageing drug ‘Elplat’, “anti-emetic sinseron” and ‘activated folic acid’ which together strengthen “oncology business”. Yakult Honsha is currently planning to expand into the treatment of tumors
  • Why product diversitfication is not implemented in thailand???

Transcript

  • 1. SWOT Analysis &
    TOWS Matrix
    Awesome Possom
  • 2. Company Profile
    Yakult Honsha was originally founded in 1955, by Minoru Shirota.
    Portfolio
    food and drink Beverages
    Pharmaceuticals
    ‘others’-cosmetics.
    Today Yakult is sold in over 32 countries worldwide
  • 3. Consumer insights (VTR)
  • 4. Survey results
  • 5. Agenda
    Internal Analysis
    External
    Analysis
    TOWS matrix
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. MAXI-MAXI STRATEGY
    S2 + O1:
    Launch a low-sugar version of Yakult
    S1 + O2:
    Expand distribution channels to convenience stores and hyper markets
  • 11. MAXI-MINI STRATEGY
    S1 + T1:
    Launch a low-sugar version of Yakult
    S1 + S2 + T2:
    Strategic partnership with Tipco’s Squeeze
    S1 + T1:
    Six pack bundles. 6+1
    Week Pack
  • 12. MINI-MAXI STRATEGY
    W3 + O2:
    Expand distribution channels to convenience stores and hyper markets
    W1 + O1
    Herbal value added flavors
  • 13. MINI-MINI STRATEGY
    W1 + W2 + T2: Strategic partnership with Tipco’s Squeeze
    W3 + T1
    Penetrate convenience store market to decrease competition
  • 14. Atkinson Shriffin Model (ref. consumer behavior)
    Vertical Expansion
    Variety of flavors and a healthier version of Yakult (Yakult Lite) from convenience stores
    Repeated brand awareness
    Repeating purchases
    Exposure
  • 15. 5102640843 Pimpann P.
    5202640024 Amornrat S.
    5202640776 Panu S.
    5202640826 Pat A.
    5202641253 Thananthorn L.
    5202641519 Yotsawat C.
    530264 Lloyd S.
    5302940027 Pimpanga C.
  • 16. References
    Information of Yakult Company’s profile
    http://www.yakult.co.jp/english/top.html
    http://www.yakult.co.jp/english/htm/index02.html
    Annual Report 2010
    http://www.yakult.co.jp/english/pdf/ar2010_english.pdf
    Information of Betagen
    http://www.betagen.co.th/web/products/?lang=en
    Information of Dutchmill
    http://www.dutchmill.co.th/p_delight_index.asp
    Information of Activia
    http://www.activia.co.th/en/deliciouse.php
    Information of Meiji
    http://www.cpmeiji.com/หนาแรก/tabid/37/Default.aspx
    Information of fermented milk analysis
    http://www.gotomanager.com/news/details.aspx?id=55277
    Information of fermented milk market share
    http://www.gotomanager.com/news/details.aspx?id=50028
    http://www.oknation.net/blog/print.php?id=474097
    Increase in hypermarkets and convenience stores
    http://www.positioningmag.com/magazine/details.aspx?id=91044&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PositioningMagazine+%28Positioning+Magazine%29
  • 17. Back-up Slides
  • 18. Yakult 32 countries
  • 19. BCG Matrix
    Others (e.g. cosmetics)
  • 20. BCG reference
  • 21. Internal Resource
  • 22. Resource Portfolio
    High
    - Originality/ Brand story
    - Distribution uniqueness
    • High brand awareness
    - Reputation in health benefits
    - Limited choice of flavors
    - Limited distribution channel
    Crown Jewels
    Resources that help differentiate in ways of value to customers
    Achilles' Heels
    Resources that differentiate the competition in ways important to customers
    Importance of resource in creating value for customers
    Inferior Superior
    Black Holes
    Potentially costly resources where we have an advantage but that don’t create value for customers
    Sleepers
    Resources that are less important today – but be wary in case they become important tomorrow
    - Expired Patents of lactobacillus
    - Production Capacity
    Low
    Resource strength relative to competitors
  • 23. PESTEL Model
    Political
    Low government intervention
    Legal
    Economic
    Growing number of convenience stores
    • Increase in health awareness
    • 24. Growing number of elders
    Social
    Environmental
    New use of Lactobacillus with beans
    Technological
    Degradable Packaging
    • Consumer Protection Act.
    • 25. Employment Act.
  • Five Force Model
  • 26. Competitor Analysis
    1Reference: Siam Thurakij No.931 17-09-2008
  • 27. High Price
    Cheating brand Premium brand
    Awful brand Sincere brand
    Low Quality
    High Quality
    Low Price
  • 28. Marketing strategy comparisons
  • 29.
  • 30. Additional information
  • 31. R and D
  • 32. Eco Vision
  • 33. The future of Yakult
  • 34. Company History
  • 35. CompanyHistory (cont.)