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6 Tips to Optimizing SEO
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6 Tips to Optimizing SEO

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This presentation was compiled for channel education purposes. After much research and learning for other Marketing Specialist. These 6 tips stood out amongst the rest. …

This presentation was compiled for channel education purposes. After much research and learning for other Marketing Specialist. These 6 tips stood out amongst the rest.

Thank you Melissa Nacerino, Marketing Sherpa, Marketing123, Dieter Hertling, and many more for your insightful research and recommendations.


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  • 1. 6 Tips to OptimizingSearch Engine Optimization Melissa Nacerino ITing Wu
  • 2. ON TARGET Website Optimization and Social Media are the largest investments for B2B marketing for 2011
  • 3. ON TARGET 6 Tips to Optimizing SEO ‘Cause if you’re not listed on the first page, you might as well not be listed at all. Google is your friend Keyword Strategy Don’t Forget Design Monitor the Progress Traffic is Essential Build Relationships
  • 4. ON TARGET #1 Google is Your Friend
  • 5. ON TARGET Why Google? •98% of B2B Buyers search in Google (Source: Marketing Sherpa) •FREE Tool (Analytics, Adword Keywords, Adsense, Insight, Webmaster)
  • 6. Google AdwordsKeywordsEasily exported to analyze the data. – Competition % – Global Search Count – Monthly Breakdown
  • 7. ON TARGET #2 Keyword Strategy •Research Industry & Competitors •Customer vs. Company Keywords •Long Tail Keywords •Don’t Forget the Details –Content –Links –Image captions –Title –Heading –Anchor Link Text
  • 8. ON TARGET
  • 9. ON TARGET #3 Design •Can your website stand up to Google Instant? •Good place to start : AttentionWizard
  • 10. ON TARGET #4 Monitor the Progress Your Progress Your Competitors Progress • Effectiveness • Reverse Engineer – Keywords – Yahoo Backlink or software – Tactics like SEO Elite • Traffic versus Conversion – Go after links that add value • Can you handle it?
  • 11. ON TARGET #5 Traffic is Essential
  • 12. ON TARGET #6 Build Relationships Case in Point: http://nyti.ms/dXS4pb
  • 13. ON TARGET 6 Take-Aways for Optimizing SEO ‘Cause if you’re not listed on the first page, you might as well not be listed at all. Google is your friend Keyword Strategy Don’t Forget Design Monitor the Progress Traffic is Essential Build Relationships
  • 14. ON TARGET
  • 15. ON TARGET