3. Background information
Quick Response Code
trademark for a type of matrix barcode
consists of black modules (square dots)
invented in 1994 by Toyota’s subsidiary, Denso Wave
first designed for the automotive industry in Japan
2013/10/18
4. Features
High capacity encoding of data
Small printout size
Kanji and Kana capability
Dirt and damage resistance
Readable from any direction
Structured appending feature
2013/10/18
5. Current applications
Advertisement
• Posted on products
• Provide coupon or
discounts
2013/10/18
Communication
• Link to
communication
platform
Entertainment
• Link to online
games
• Link to video
Access additional
information
• Go to different links
• For downlaoding
softwares
6. Pros & Cons
fast readability
security issues
greater storage
capacity
need a reader
easy to use
scanning takes a while
wide range of uses
Not everyone is
familiar with QR codes
trackable
cost effective
2013/10/18
inconsistency
usability
9. Survey results
Average score of people's feeling about using a
QR code(full mark 100)
Average score
78
76
74
72
70
easy to use
convenient
quick response
useful
Feeling
2013/10/18
10. Survey results
Over 90% of respondents know what is a QR code
About 70% of them have ever scanned a QR code
Average score of using a AR code is high(around 75)
The popularity of QR code is quite high.
2013/10/18