• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Open emi appside 6th march

Open emi appside 6th march






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Open emi appside 6th march Open emi appside 6th march Presentation Transcript

    • 1
    • Innovation 2
    • What’s Holding Us Back? Challenges for developers: Challenges for labels/artists: 1. Access to labels 1. Inventing new products/services 2. Licensing of content, doing deals 2. Finding the best tech partners 3. Marketing of apps 3. Managing the process efficiently 3
    • Fostering Innovation - Sandbox Sandbox is available to developers, Audio content and other assets are who sign up to T&Cs to enter made available in a secure, managed environment Developer works with brief and content to create apps May include a brief for an app to be developed Commercial apps for iOS, Android and web 4
    • Content Available Audio Videos Imagery Promo Assets Web Tools 2,000 tracks 11,000 tracks Games 86 image assets Full Catalogue 135 27 photo + illustration 26 Screensavers Audio flash player Vector logos 11 Photo Sessions FullCatalogue 120 18 image albums 36 Wallpapers Layered artwork 26 image assets Flash game Full Catalogue 180 57 photo assets 35 Web banners logos + poster Full Catalogue 32 23 photo assets 16 logo, posters Full Catalogue 30 3 photosessions 6 logos Full Catalogue 49 4photosessions 9 logos + alphabet Full Catalogue 31 3 photo assets 12 38 photo assets Full Catalogue 27 logo 11 23 26 photo assets Full Catalogue logo 9 Logos, images, backgrounds, badges 5
    • Partnership Approach Role of developers: Role of EMI: 1. Initial concept 1. Provision of Content 2. Engineering, product development 2. Input to concept, design etc 3. Maintenance 3. Clearance with rightsholders 4. Marketing 6
    • Key Partner Technical platform for sandbox Intelligence on app trends Network of 10,000 developers 7
    • Development Process Between 2-6 months, depending on complexity of app Developer EMI & Partners Developer EMI & Partners Content made EMI publishes responds with review creates app review app available app on store proposal proposal Key Takeaway Collaborative process, with regular reviews 8
    • Revenue Splits Overview Developer and The Echo Nest All Rights Holders, inc Publishers 40% (most will go to Developer) 60%Key TakeawaysA single framework deal with Echonest, split between tech and contentDeal fixed at 40:60 rev shareEMI takes on the task of rights clearanceEMI takes on the task of marketing the app 9
    • First Apps Coming Through The Process Blue Note Living Digital Box Set Access to thousands of Blue Note tracks Subscription model Now! Keyboard Game Melody matching game Player learns to play the tune In app track purchase 10
    • 11