ChescoIM Meetup March 2012 - Let's Learn LinkedIn


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Slides from the March 2012 Chester County Internet & Social Media Marketing Meetup - Chester Co PA

@ChescoMarketing #ChescoIM

Presented by @JeffTincher

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ChescoIM Meetup March 2012 - Let's Learn LinkedIn

  1. 1. Let’s LearnChester County Internet & Social Media Marketing Meetup - 3/28/2012 Copyright © 2011 Philly Marketing Labs. All Rights Reserved. 1
  2. 2. You Say It’s Your Birthday…This month we are celebrating our 1st year as anincredible business networking group! Thanks toall that have joined and attended our monthlyMeetups!Looking forward to starting our second year withmore presentations, possible workshops andguest/member presentations. 2
  3. 3. Quick ChescoIM Housekeeping• Liberty Union• How our Meetup works• April & May Meetups• Quarterly Mega-Meetups – KOP• Member Intros – welcome first time members! 3
  4. 4. Since last month• Triple Meetup / Mega Meetup in KOP recap• LinkedIn Group for ChescoIM started. – Join at• Carla & Jeff will be launching a new Podcast Series soon 4
  5. 5. LinkedIn Presentation
  6. 6. LinkedIn “Profile 101”• Maximize your Profile• Using Groups to your advantage• How to Search Effectively• News and Account Types• CardMunch App 6
  7. 7. How to Improve Your Profile• Click on the Profile link and then you‟ll see the improve your Profile button.• Gauge how “complete” your profile is by monitoring the bar and % complete• To maximize your profile you‟ll want to: • Update your headline & summary • Complete your Skills section • Update past jobs and education • Ask for RecommendationsNow let’s get into our profiles! 7
  8. 8. Maximize Your Profile…Maximize your ability to befound.Every word in your profile iskeyword searchable.Make each section:• keyword rich• meaningful• readableBe sure to add relevant websitelinks and a professional photo.Your summary should also bekeyword-rich. 8
  9. 9. Profile Sections and LimitsThe best LinkedIn Profiles willhave every section completed.• Headline – 120 characters• Summary (w/ Specialties) – 2,000 characters• Skills & Expertise• Job & Education entries up to 2,000 characters each• RecommendationsYou can also move sections of yourprofile. When in „edit‟ mode you canclick and drag sections to re-order.Give it a try. 9
  10. 10. …Ask for Recommendations…Ask your coworkers, managers, businesscontacts (current and old) to leave you arecommendation.Best way to “ask” is to leave one for them first! 10
  11. 11. …by doing those things, you can be found!With a well-tuned profile containingkeywords associated to your job title,skills, etc. you will have a muchgreater chance of being found insearch queries.Just this week, Jeff‟s profile has shownup in 14 searches and viewed by 13different people.Also since the beginning of the yearthere have been over 8,500appearances in search and 408views of Jeff‟s profile. 11
  12. 12. Using LinkedIn Groups
  13. 13. Using LinkedIn Groups• Join as many relevant groups as possible. (max of 50)• Engage in existing group conversations and use your blog posts to support your engagement.• Start group conversations based on content• Once someone responds to your comment, continue to engage. Build relationships.• Be helpful and share valuable information that positions you as an industry thought leader.• Connect with the people who frequently engage you.People in your groups are searchable 13
  14. 14. Create a Group• Internal closed group for your company• Organize & provide communication channel for members of organization• Feed a common interest of customers• Foster discussion on hot industry topics Join the ChescoIM Group at 14
  15. 15. Group StatisticsGain some insights intowho is involved in yourgroup.These are the stats forour group, ChesterCounty Internet & SocialMedia Marketing Group 15
  16. 16. Search, News and Account Types
  17. 17. Searching for PeopleLinkedIn is a great searchtool for findingconnections.Your searches will lookthrough your entire network(of allowable members)Use Advanced Search,very powerful! 17
  18. 18. LinkedIn as a News Source 18
  19. 19. Free vs Paid Accounts 19
  20. 20. Business Card Reader by LinkedIn1-Tap LinkedIn InvitesJust scanned an important business lead?Connect via LinkedIn with just one tap.Expanding your professional network hasnever been easier! Real Humans, Not Computers Every business card you submit is transcribed, edited and reviewed by multiple workers to guarantee accuracy. Our workers even crop the company logos from business cards! 20
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  22. 22. Stay Informed about ChescoIM• Facebook –• LinkedIn Group –• Twitter – @ChescoMarketing #ChescoIM – @JeffTincher – @WilsonVA• Meetup Page – your friends andco-workers to join us next month! 22