Personal branding tra presentation 4.11

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Developing your personal and professional "brand"

Developing your personal and professional "brand"

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  • BUILD AN EFFECTIVE LINKED IN PROFILE

Transcript

  • 1. ©Tina Romano-Allen Independent Career & HR Professional
  • 2. Who… Am I?
  • 3.  
  • 4. True… Or… False? Personal Branding is all about getting a job.
  • 5. FALSE
  • 6. True… Or… False? Personal Branding is about image management.
  • 7. FALSE
  • 8. True… Or… False? I have a Personal Brand.
  • 9. TRUE
  • 10. Let’s list some examples of brands…
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. What is a Personal... ?
  • 16.
    • When your personal brand tells the world about you, what you stand for, what your values are, what your expertise is, and ultimately why the world should even care.
    It is...
  • 17. What is YOUR Personal Brand?
  • 18. Do You Have a Seat Here? Or…
  • 19. Here… Exercise…
  • 20. Why is Personal Branding important? Why? Why? Why?
  • 21.
    • Branding is how people experience you
    • Branding is what you’re known for, what you’re known as, and what you’re known for knowing!
    Because :
  • 22. The Price of Admission…
    • Branding is no longer a novelty; it is a necessity.
    • Remember that as you work your way through the opportunity market – not just the job market - if you don’t make a name for you , someone else will!
  • 23. You are being googled…
  • 24. Fact… Information found on-line is used by others to assess your credibility, knowledge & experience
  • 25. Job security no longer exists… (A given example)
  • 26. Stand Out In a garden of similar products…
  • 27. ... we might ask.
  • 28. Step 1… Develop A Personal Brand Statement…
  • 29. Step 2… Volunteer Yourself…
  • 30. Step 3…..
    • Join common interest groups
    • Civic organizations
    • Local community events
    • Participate!
  • 31. Step 4… … Use Social Media Some examples are...
  • 32. How?? Build an effective LinkedIn Profile Participate in Online Communities Blog and/or Comment on Blogs Consider Facebook
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37. Finally… What's the most powerful word in Personal Branding?
  • 38.  
  • 39. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
  • 40. Summary Thought
    • How do people experience YOU??