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©Tina Romano-Allen Independent Career & HR Professional
Who… Am I?
 
True… Or… False? Personal Branding is all about getting a job.
FALSE
True… Or… False? Personal Branding is about image  management.
FALSE
True… Or… False? I have a Personal Brand.
TRUE
Let’s list some examples of brands…
 
 
 
 
What is a Personal... ?
<ul><li>When your personal brand tells the world about you, what you stand for, what your values are, what your expertise ...
What is YOUR Personal Brand?
Do You Have a Seat Here? Or…
Here… Exercise…
Why is Personal Branding important? Why? Why? Why?
<ul><li>Branding is how people  experience you </li></ul><ul><li>Branding is what you’re known for, what you’re known as, ...
The Price of Admission… <ul><li>Branding is no longer a novelty; it is a necessity.  </li></ul><ul><li>Remember that as yo...
You are being googled…
Fact… Information found on-line is used by others to assess your credibility, knowledge & experience
Job security no longer exists… (A given example)
Stand Out In a garden of  similar  products…
... we might ask.
Step 1… Develop A Personal Brand Statement…
Step 2… Volunteer Yourself…
Step 3….. <ul><li>Join common interest groups </li></ul><ul><li>Civic organizations </li></ul><ul><li>Local community even...
Step 4… …  Use Social Media Some examples are...
How??  Build an effective LinkedIn Profile Participate in Online Communities Blog and/or Comment on Blogs Consider Facebook
 
 
 
 
Finally… What's the most powerful word in Personal Branding?
 
“ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in you...
Summary Thought <ul><li>How do people experience YOU?? </li></ul>
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Personal Branding Tra Presentation 4.11

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What is a Personal Brand and how you can use it as a professional marketing tool.

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  • Transcript of "Personal Branding Tra Presentation 4.11"

    1. 1. ©Tina Romano-Allen Independent Career & HR Professional
    2. 2. Who… Am I?
    3. 4. True… Or… False? Personal Branding is all about getting a job.
    4. 5. FALSE
    5. 6. True… Or… False? Personal Branding is about image management.
    6. 7. FALSE
    7. 8. True… Or… False? I have a Personal Brand.
    8. 9. TRUE
    9. 10. Let’s list some examples of brands…
    10. 15. What is a Personal... ?
    11. 16. <ul><li>When your personal brand tells the world about you, what you stand for, what your values are, what your expertise is, and ultimately why the world should even care. </li></ul>It is...
    12. 17. What is YOUR Personal Brand?
    13. 18. Do You Have a Seat Here? Or…
    14. 19. Here… Exercise…
    15. 20. Why is Personal Branding important? Why? Why? Why?
    16. 21. <ul><li>Branding is how people experience you </li></ul><ul><li>Branding is what you’re known for, what you’re known as, and what you’re known for knowing! </li></ul>Because :
    17. 22. The Price of Admission… <ul><li>Branding is no longer a novelty; it is a necessity. </li></ul><ul><li>Remember that as you work your way through the opportunity market – not just the job market - if you don’t make a name for you , someone else will! </li></ul>
    18. 23. You are being googled…
    19. 24. Fact… Information found on-line is used by others to assess your credibility, knowledge & experience
    20. 25. Job security no longer exists… (A given example)
    21. 26. Stand Out In a garden of similar products…
    22. 27. ... we might ask.
    23. 28. Step 1… Develop A Personal Brand Statement…
    24. 29. Step 2… Volunteer Yourself…
    25. 30. Step 3….. <ul><li>Join common interest groups </li></ul><ul><li>Civic organizations </li></ul><ul><li>Local community events </li></ul><ul><li>Participate! </li></ul>
    26. 31. Step 4… … Use Social Media Some examples are...
    27. 32. How?? Build an effective LinkedIn Profile Participate in Online Communities Blog and/or Comment on Blogs Consider Facebook
    28. 37. Finally… What's the most powerful word in Personal Branding?
    29. 39. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
    30. 40. Summary Thought <ul><li>How do people experience YOU?? </li></ul>
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