6 Important Factors Determine how Quickly your Home will Sell and the Amount it will Sell for:1. The Market2. The Presentation of your Home3. The Experience, Education and Motivation of your REALTOR®4. The Number of Buyers your REALTOR® can Attract5. Your REALTORS® Sales Track Record6. Initial Listing Price of HomeThe Pamela Walters Group has the Staff, Experience and Ability to Maximize theLikelihood that your Home Will Sell as Quickly and for as High a Price as theMarket will Allow.
Unfortunately, no one can control the market – but the more precarious it is, the more you need a REALTOR® who has experienced real estate trends over the years, and is therefore able to advise you, and market your home accordingly.
Its All About the PHOTOGRAPHY!
1. Studies show that home buyers choose listings offering high quality photos, and lotsof them.2. Photos are the first contact buyers have with your home. If the photos of your homeare dark, discolored, or poorly composed, buyers scanning lists of available homes willpass yours by. The end result? Your home will receive reduced exposure and will not sellas quickly as it might with great photos.3. To make sure your property is properly presented to buyers and to get the most viewspossible, The Pamela Walters Group employs a real estate photographer with manyyears of experience, along with Photoshop skills for photo enhancement. Depending on the size of the home or property, it takes our staff anywhere from 2-5 hours to photograph, enhance and post the photos of each new listing. We Take a Minimum of 25 photos of each Listing to Distribute to all of Our Online Marketing Channels.
Standard Photo – the Norm Enhanced in Photoshop and Guaranteed to Get More Views!At the Pamela Walters Group, we understand the importance of GOOD listing photos. Everyphoto is checked for:1. Exposure – dark photos are dreary!2. Color Cast – yellow tinged photos are quite common and strongly detract from theappearance3. Lens Distortion – have you ever seen a photo with curved doorways and walls?4. Color Saturation – digital photos tend to be undersaturated, which is not very exciting.5. Sky – we make every effort to replace white and gray skies with beautiful blue skies and puffyclouds!Your home deserves to be seen at its best, and The Pamela Walters Group will make thathappen!
New in 2013 – Home Video Tours1. Homes priced $500,000 and up2. High quality HD video (shot, edited and enhanced by our own videographer) for maximumexposure on the MLS, Realtor.com, our website, and YouTube.3. Buyers love video, and presenting your home in high definition is just one more way thePamela Walters Group will enhance the presentation of your home while significantlywidening its exposure!
Experience30 continuous years in the Tyler real estate market through recessions, fluctuationsin the market, And changes in buyer/seller behaviors.MotivationREALTORS® who are totally committed to real estate as a full-time profession chooseto educate themselves beyond the minimum requirements required to have and maintaintheir license.Education is all about honing skills in negotiations, ethics, real estate law, and more.The amount of education your REALTOR® has has a direct bearing on how much youcan expect your home to sell for, avoiding legal snafus, and a smooth closing process.Pamela has achieved the following advanced certifications:1. GRI – Graduate, REALTOR® Institute - in-depth training in legaland regulatory issues, technology, professional standards,and the sales process.
2. CRS - CRS agents must meet stringent education and experiencerequirements. That‟s why only 3% of REALTORS® are CertifiedResidential Specialists, which provides advanced education on clientnegotiations, short sales and foreclosures, income properties, and sellingluxury properties.3. CSA – Certified Staging Agent - techniques to effectively stage a clientsHome for sale without spending much money.4. CDPE – Certified Distressed Property Expert - A Certified DistressedProperty Expert® (CDPE) has a thorough understanding of complexissues in today‟s turbulent real estate industry and knowledge of foreclosureavoidance options available to homeowners. CDPEs can provide solutions,short sales, for homeowners facing market hardships.5. e-PRO - Endorsed by the National Association of REALTORS®,the e-PRO course teaches professionals the nuts and bolts ofworking with real estate on-line: Websites, e-mail, on-line tools, and mostof all, what todays consumer really wants.Pamela also attends the Texas Association of REALTORS® and National Associationof REALTORS® conferences every year. In 2012 the TAR Conference was inSan Antonio and the NAR conference was in Orlando.
~Finding Buyers is the Heart of Real Estate Marketing~Because your home will not sell without someone to buy it, one of the top 3 questions you can askyour prospective REALTOR® is “how do you find buyers, and how many can you find?”Some REALTORS® are using the majority of their marketing funds advertising in real estatemagazines. This is very expensive, and as the statistics from the National Association of Realtorsfor 2011 shows, not the most effective place to find buyers. How Home Buyers Searched for Homes in 2011 Note: The percentages add up to more than 100% because some buyers used more than one method, such as “Internet” and “Agent.”
In keeping with the trends in buyer behavior, we have focused much of our marketingbudget on using the internet to bring buyers to us. All REALTORS® use the internet tomarket their listings to some extent, but we have gone beyond the norm in usingtechnology to help us sell our listings.Our Internet Marketing StrategyWe take a multifaceted approach to maximizing the #1 method buyers use to searchfor homes.1. Distribution to a large number of online real estate websites.
The most visited real estate site in the world is Realtor.com. Listings automaticallyupload from the MLS to their free membership, however, we have a premiummembership that allows us to upload 25 photos, virtual tours, and make otherenhancements to your listing. In our opinion, this “Showcase” membership is a mustfor our clients!Specialty WebsitesIf you are selling a waterfront or equestrian property, your listing is submitted tospecialty websites that attract buyers who are looking for just what you are selling.
Catering to Mobile Phone Users is a MustA very important aspect of marketing is the snowballing use of mobile phones to access the internet.The graphic below is from the statistics for a video email we sent out over Thanksgiving. Note thatnearly 40% of the views were on mobile devices!
In order benefit from the stream of mobile internet traffic, we have had a mobile websitecreated specifically to fit the mobile phones of home buyers who are using their phonesto look for homes online. We are one of the only real estate agencies in town to have this,and we have gone one step further by including the ability to perform MLS searches. Webelieve we are the only agency offering this feature. Additionally, we do mobile advertising on Trulia to capture leads for buyers searching for homes from their phones. We generally get several phone calls and emails every day asking about properties in every price range.
We have had a YouTube channel for many years. If you go to YouTube and do a search for“Tyler Texas Real Estate,” 14 of the 20 videos that show up on the results page are ours. Socialexperts have confirmed that online video is the central feature of Social Media, and we plan to use itmore than ever in 2013. You can visit our YouTube channel at www. youtube.com/realestatetyler.We have an active Facebook business account with over 500 “likes” that we use to stay in touchWith some of our clients. We post interesting information and invite engagement. Not onlydoes this help us be in our client‟s thoughts when they decide to buy or sell, but it alsoallows us to stay in touch with people we have gotten to know over the years. Please visit our pageat www.facebook.com/tylertxrealestate. We also are one of the few, if not the only, agencies in TylerTo provide MLS search from within our Facebook page!Our New Website - TylerTexasRealEstate.comWhile we are not actively promoting our new site yet (we have a bit more work to do on it),it is an MLS search powerhouse! We provide visitors with one click searches byneighborhood, area, type of development, etc. Be sure to visit so you can see how it works.
The Internet is Important, but the Fact is, This is an extremely useful fact for home sellers to know when choosing a REALTOR® to list their home. The number of referrals a REALTOR® might expect depends on the size of their “sphere of influence,” which is the people that an agent is able to communicate with at will, such as former clients, friends, business associates, etc. We have a database of over 4,000 people that we can send emails to at any time. While we don‟t email listings to this group, we stay in touch enough to be “top of mind” when any of them (or their Friends or family) decide to buy a new home. We also enjoy staying in touch with all of our former clients, and many of them stop by our office just to say hello.It is our sphere of influence, along with intelligent, targeted marketing, that has resulted in419 home sales since 2005 – not a bad record considering the condition of the real estatemarket over the past 3 years!
The Pamela Walters Group Sales Compared to the Top Real Estate Brands - 2012Each real estate office has agents, and the number varies per office. The only fair way to compareone office to another is to take the total sales and divide it by the number of agents each office has.For example, Keller Williams sold 540 listings in 2012, and they have 77 independent agents.540/77 = an average of 7 homes sold per agent.
The Pamela Walters Group Sales Compare Favorably to RE/MAX, Keller Williams, and Coldwell Banker! A common misconception is that the national real estate brands have an Advantage over independent brokers. The truth is that the internet has leveled the playing field, and now, inexperienced agents are attracted to national brands because they need the support, training, and advertising assistance that some brands provide. The exception to this is RE/MAX, where agents pay a hefty “desk fee,” so their agents tend to be more experienced. However, they are independent agents who are responsible for all of their own advertising and expenses. All real estate companies and agents have a finite marketing budget, so the high overhead of RE/MAX agents leaves some of them with less money to direct toward marketing their listings. Pamela was a RE/MAX agent for many years, and is a former member of the RE/MAX Hall of Fame and the prestigious RE/MAX Chairmans Club. Top agents with RE/MAX are prone to becoming independent brokers, just as Pamela did, because they no longer need to pay the crushing overhead for being associated with a national brand. As an Independent Broker, instead of paying large fees to a national brand, Pamela has been able to maintain a staff to deliver support to our sellers. One of the most important staff members is our transaction coordinator, who handles all closings. Her knowledge and experience lead to nearly flawless closings and increased communication with our buyers and sellers.I n Re a l Es t a t e , T h e r e i s No Su b
We’re #1 For home sales in the $100,000 - $250,000Range, The Pamela Walters Group Topped them All!
The Listing Price Determines How Many Buyers will See your Home Price as Percentage of compared to Buyers who will Value view property +20% 10% +10% 30%Market Value 60% -10% 75% -20% 90%
$300,000 Property List Price $360,000 Buyers won‟t look. Lookers won‟t like!$300,000 buyers won‟t look at $360,000 buyers won‟t like the houses above their price house nor will they make an range. offer.
Minimizes advertising responses Loses interested buyers Attracts the „wrong‟ buyers Discourages or eliminates offers Can lead to mortgage rejections Helps sell the competition Property gets a reputation as “stale” Later price reductions send the wrong messages and invite unreasonable lowball offers!
When you list your home with The Pamela Walters Group, you will be putting a former RE/MAXHall of Famer to work for you! We have the experience and the knowledge to help you price yourhome correctly, and the skills to negotiate the highest sales price possible in this market.In addition, we have the staff to present your house in its best possible light and handle all theheadaches of closing so that you can relax until the day your sale is funded.In short, We Know Real Estate – and we would love to go to work for you! 903.581.3900 1406 Rice Rd. Ste. 100 Tyler, TX 75703 firstname.lastname@example.org