0
Social media refresher
#UWMSM

#UWMSM
Social Media Strategy
1. Purpose: Why are you establishing a social
media presence?
2. Objective: What is your goal, and w...
Social Media Strategy
4. Execution:
– Who will establish and be an administrator?
– Who will monitor and maintain?
– How o...
UWM’s social media strategy
• Twitter:

– Primary audience: UWM students (60% of followers under the
age of 34)
– Secondar...
Monitors UWM, UW Milwaukee, University of Wisconsin Milwaukee, #UWM,
#UWMilwaukee, etc. Uses hub-and-spoke for communicati...
UWM’s social media strategy
• Facebook:
– Primary audience: UWM students (75% of users
under the age of 34)
– Secondary au...
UWM’s social media strategy
• Instagram:
– Primary audience: UWM students
– Secondary audience: Prospective students and
a...
UWM’s social media strategy
• Tumblr (everyday.uwm.edu):
– Primary audience: Prospective students
– Secondary audience: UW...
Twitter

#UWMSM
What’s the difference?

A

B

#UWMSM
• ANSWER: Unless you are tweeting directly to
someone, be sure to put a character before
someone’s handle when tweeting at...
Hashtags (#)
• Hashtags:
– Used to categorize tweets by keyword or topic
– If you tweet with a hashtag on a public account...
Common UWM Hashtags
•
•
•
•
•
•
•

#UWM: Talking about UW-Milwaukee
#PantherProud: Pride for Milwaukee Panthers
#PantherNa...
Direct Messages
• DM = Direct
Message
– Private tweets
between a sender
and recipient
– Traditionally, two
users had to fo...
Twitter Lists
• Curated
groups of
other Twitter
users. Used
to tie specific
individuals
into a group
on your
account.

#UW...
UWM
community
http://go.uw
m.edu/UWM
TwitterList

#UWMSM
• Use
pic.twitter.com
to upload
photos – 94%
more likely to
be RTed

#UWMSM
Other best practices
• Do not post or RT all at once – Schedule your
tweets throughout the day (try using hootsuite)
• Pos...
Facebook

#UWMSM
Create a page, not a profile

#UWMSM
What posts are working?
**Check
out the
insights

#UWMSM
What posts are working?

#UWMSM
What posts work?
• Give fans
exclusive
information

#UWMSM
Photos
generate
120% more
engagement
than average
posts

Be timely
#UWMSM
How to grow your page?
• Post signage in office
• Claim a Facebook web address and put it in
marketing materials (Email, b...
Follow the UWM community on Facebook
Visit:
http://go.uwm.edu/
UWMFacebookPages

#UWMSM
Instagram

#UWMSM
#UWMSM
UWM monitors (comments & <3’s) #UWM & #UWMilwaukee photos uploaded to Instagram.
13,642 photos have been uploaded to Insta...
Dos…
• Ask permission for use of photos posted to
Instagram by others
• Photos should be creative and aesthetically
pleasi...
Don’ts…
• Like all #UWM or #UWMilwaukee photos,
especially selfies
• Flood the feed – Only one photo per day
• Take horizo...
Don’ts…
• Like all #UWM or #UWMilwaukee photos,
especially selfies
• Flood the feed – Only one photo per day
• Take horizo...
Ways to connect…
• Email wagner3@uwm.edu to get on the social
media listserv: uwm-sm@uwm.edu
• Connect on Twitter using #U...
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UWM social media refresher

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Transcript of "UWM social media refresher"

  1. 1. Social media refresher #UWMSM #UWMSM
  2. 2. Social Media Strategy 1. Purpose: Why are you establishing a social media presence? 2. Objective: What is your goal, and what will you post? 3. Audience: Who is your target audience, and who are you trying to engage? #UWMSM
  3. 3. Social Media Strategy 4. Execution: – Who will establish and be an administrator? – Who will monitor and maintain? – How often will you post to the site? – How will you cross-promote? – How will you keep track and measure your accomplishments? – What type of content will you share? – How will you address inappropriate comments? – How will you promote your site? – How will you integrate social media in your overall communications strategy? #UWMSM
  4. 4. UWM’s social media strategy • Twitter: – Primary audience: UWM students (60% of followers under the age of 34) – Secondary audience: Prospective students, alumni, faculty, staff and the surrounding MKE community – @UWM tweets only needs to meet one of the audiences to be tweeted out – @UWM publicity 2-3 times per day (mostly M-F)including RTs. No more than 2 RTs per day. – Monitors and answers tweets to UWM, UW Milwaukee, University of Wisconsin-Milwaukee, #UWM, #UWMilwaukee – Goals: Builds brand awareness, grows community, engages/monitors brand and provides timely customer service #UWMSM
  5. 5. Monitors UWM, UW Milwaukee, University of Wisconsin Milwaukee, #UWM, #UWMilwaukee, etc. Uses hub-and-spoke for communicating tweets to campus units #UWMSM
  6. 6. UWM’s social media strategy • Facebook: – Primary audience: UWM students (75% of users under the age of 34) – Secondary audience: Prospective students, alumni, faculty, staff and the surrounding MKE community – Posts must meet the primary audience and one secondary audience – No more than three posts per week – Goals: Build community and Panther Pride #UWMSM
  7. 7. UWM’s social media strategy • Instagram: – Primary audience: UWM students – Secondary audience: Prospective students and alumni – All images/video should capture UWM – 3-4 posts per week – no more than one per day – Goals: Monitor brand and treat account like our brand’s lifestyle magazine #UWMSM
  8. 8. UWM’s social media strategy • Tumblr (everyday.uwm.edu): – Primary audience: Prospective students – Secondary audience: UWM students, alumni and MKE community – 3-4 posts per week – no more than one per day – Goal: Showcase UWM and life as a student to prospective students #UWMSM
  9. 9. Twitter #UWMSM
  10. 10. What’s the difference? A B #UWMSM
  11. 11. • ANSWER: Unless you are tweeting directly to someone, be sure to put a character before someone’s handle when tweeting at or about the user. – Example A: This is a conversational tweet that goes directly to @Shellby_Matta. People that follow @UWM and @Shellby_Matta will be able to see the tweet. – Example B: By using a period before the handle (@), this tweet can be seen by all of @UWM’s followers. #UWMSM
  12. 12. Hashtags (#) • Hashtags: – Used to categorize tweets by keyword or topic – If you tweet with a hashtag on a public account, anyone who does a search for that hashtag would see your tweet – Keep it to three hashtags per tweet – Hashtags can occur anywhere in the tweet – beginning, middle or end – Hashtagged words that become very popular are often Trending Topics #UWMSM
  13. 13. Common UWM Hashtags • • • • • • • #UWM: Talking about UW-Milwaukee #PantherProud: Pride for Milwaukee Panthers #PantherNation: Pride for Milwaukee Panthers #UWMgrad: Grad hashtag for commencement #UWMNSO: New Student Orientation #UWMaccepted: Accepted to UWM #UWM18: Class of 2018 #UWMSM
  14. 14. Direct Messages • DM = Direct Message – Private tweets between a sender and recipient – Traditionally, two users had to follow each other to DM, but Twitter plans to let users opt in to receive DMs from anyone #UWMSM
  15. 15. Twitter Lists • Curated groups of other Twitter users. Used to tie specific individuals into a group on your account. #UWMSM
  16. 16. UWM community http://go.uw m.edu/UWM TwitterList #UWMSM
  17. 17. • Use pic.twitter.com to upload photos – 94% more likely to be RTed #UWMSM
  18. 18. Other best practices • Do not post or RT all at once – Schedule your tweets throughout the day (try using hootsuite) • Post at least 3 to 4 times a week, but avoid too much in a day (More than 4 times per day) • Include links, pictures and videos • Remember to keep your tweets prompt and timely • Tweets shorter than 100 characters get 17% higher engagement rate #UWMSM
  19. 19. Facebook #UWMSM
  20. 20. Create a page, not a profile #UWMSM
  21. 21. What posts are working? **Check out the insights #UWMSM
  22. 22. What posts are working? #UWMSM
  23. 23. What posts work? • Give fans exclusive information #UWMSM
  24. 24. Photos generate 120% more engagement than average posts Be timely #UWMSM
  25. 25. How to grow your page? • Post signage in office • Claim a Facebook web address and put it in marketing materials (Email, business cards, pamphlets, mailings, etc.) • Add the like button to your website • Consider Facebook ads or sponsored stories • Post shareable content #UWMSM
  26. 26. Follow the UWM community on Facebook Visit: http://go.uwm.edu/ UWMFacebookPages #UWMSM
  27. 27. Instagram #UWMSM
  28. 28. #UWMSM
  29. 29. UWM monitors (comments & <3’s) #UWM & #UWMilwaukee photos uploaded to Instagram. 13,642 photos have been uploaded to Instagram using #UWM. #UWMSM
  30. 30. Dos… • Ask permission for use of photos posted to Instagram by others • Photos should be creative and aesthetically pleasing • If you are replying to a photo, tag the user with @username so he or she receives the notification • Write a caption to explain the photo • Use hashtags to increase visibility #UWMSM
  31. 31. Don’ts… • Like all #UWM or #UWMilwaukee photos, especially selfies • Flood the feed – Only one photo per day • Take horizontal photos – Photos should be vertical • Post DSLR photos – Instagram is meant to celebrate the beauty of mobile & spontaneous photography • Ask people to follow you when commenting on photos #UWMSM
  32. 32. Don’ts… • Like all #UWM or #UWMilwaukee photos, especially selfies • Flood the feed – Only one photo per day • Take horizontal photos – Photos should be vertical • Post DSLR photos – Instagram is meant to celebrate the beauty of mobile & spontaneous photography • Ask people to follow you when commenting on photos #UWMSM
  33. 33. Ways to connect… • Email wagner3@uwm.edu to get on the social media listserv: uwm-sm@uwm.edu • Connect on Twitter using #UWMSM • Join the private Facebook group: http://facebook.com/groups/uwmsm #UWMSM
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